Summary
Overview
Work History
Education
Certification
There's More
Languages
Some Mentions
Timeline
Generic

Rovena Aga

Toronto,ON

Summary

Adaptable and driven by challenges, I enjoy bringing brands to life. With 20 plus years of branding and marketing expertise experience for hotels, agencies, financial and social enterprises.

Overview

21
21
years of professional experience
1
1
Certification

Work History

Professor - Post Graduate

York University
03.2022 - Current
  • Courses taught: Marketing Fundamentals, Fundamentals of Digital Marketing, Marketing for Search Engines and Social Media
  • Use different learning modes and types of technology to engage students in achieving learning outcomes.
  • Encouraged class discussions by building discussions into lessons, actively soliciting input, asking open-ended questions and using techniques to track student participation.

Brand Communications, Habitat for Humanity International
08.2020 - 03.2022
  • Development of content and design for the corporate identity brochure
  • Development of a case study analyzing an APAC microfinancing housing project

Branding and Design Consultant

MGM Resorts International
06.2018 - 03.2020
  • Collaborated and designed projects with the in-house team on projects for the ‘Events and Nightlife’ division

Director of Creative

03.2016 - 11.2017
  • Responsible for the inception and creation of the entire brand identity; defining the brand positioning, logo and complete brand guidelines for the Okada corporate brand
  • Oversaw marketing campaigns across the property, covering all departments from hospitality to casino to F&B
  • Created and managed annual marketing budget
  • Responsible for design and copy for all areas of the property, namely hotels, casino, entertainment and F&B
  • Design work included logo and identity creation for every outlet on the property including content for social media
  • Created advertising placements, sponsorships and events on and off the property
  • Oversaw all photography and video projects across the property
  • Collaborated closely with all Business Units to ensure alignment of goals and success through marketing campaigns, including their Loyalty Program — Reward Circle
  • Managed team of designers, copywriters, photographers and programmers as well as liaise and manage projects with external advertising agencies
  • Rebranding, Sofitel Luxury Hotels and 3 Nagas MGallery by Sofitel, Luang Prabang, Laos

08.2015 - 03.2016
  • Responsible for design and project management on a wide array of rebranding material, as well as copywriting
  • Items included design of menus, guest compendium, concierge newsletter, holiday invites and other marketing collateral
  • Responsible for rebranding of material for partner boutique hotel, 3 Nagas MGallery by Sofitel
  • Items included menu designs, marketing and promotional collateral
  • Collaborated with GM and F&B manager on design objectives and strategy for hotel rebranding from its previous entity of Hotel de la Paix
  • Marketing and design consultant, Luang Prabang, Laos

04.2014 - 07.2015
  • Worked with companies to strategize business goals and expand their online and offline presence within Laos and internationally
  • Clients included Ock Pop Tok, the largest artisan social enterprise in Laos

Creative Director

BMO Bank of Montreal
09.2012 - 09.2013
  • Led and mentored teams in all eChannel initiatives in both Canada and U.S
  • Where all creative output was centralized for quality control
  • Worked closely with social media team to ensure consistency in messaging and strategy, including managing content, posts, offers and initiatives
  • Collaborated with Head of Department and directors to define overall direction
  • Executed and oversaw branding and style guides
  • Responsible for maintaining consistency of all aspects of design including fonts, colors, tone and brand voice
  • Assumed role of brand guardian to ensure quality
  • Collaborated with external advertising agencies to oversee campaign executions and to ensure consistency in messaging and voice for the BMO brand
  • Participated in strategy and brainstorming sessions with Lines of Businesses to seek creative solutions for existing and new initiatives

Creative Director

BAM Strategy
11.2002 - 06.2012
  • Led creative team and was responsible for strategy and execution on all projects, internal and external
  • Key clients included P&G, Heinz Canada and Ronzoni
  • Provided marketing direction for websites, online media and social media campaigns
  • Managed the team’s time schedules and projects
  • Played an integral role in business development and client pitches
  • Assisted in winning new clients such as Mead Johnson Nutrition Canada and Heinz Canada
  • Managed time estimates and budgets on all projects
  • Responsible for recruiting, training and development of creative team
  • Collaborated with President and directors to build company and department goals webSaver.ca
  • Led creative direction for startup partner company and online coupon site
  • Led development and creative vision of entire branding and website, at conception
  • Managed day-to-day projects and website updates including various marketing initiatives and campaigns
  • Responsible for recruiting in-house and external contractors to manage peaks the pedantic side
  • BFA, Graphic Design – Studio Art

Education

Bachelor of Arts -

Studio Arts

International Academy of Design

Certification

  • Google Search Ads Certification
  • GA4 Certification
  • Proficient in Adobe Suite
  • Semrush Mobile SEO

There's More

 

- Judge, Interactive Awards Jury 2012, Applied Arts Magazine

- Frequent speaker to graduating students at Herzing College, Montreal

- Develop creative for Make Music Matter, a charity that provides music and health education to impoverished children in Africa

- Volunteer Art Teacher at the Virlanie Foundation, an NGO that fosters street children in the Philippines


Languages

  • English
  • French

Some Mentions

  

"Rovena displayed an adept ability at hiring and managing an entirely local team of nearly two dozen. Tasked with building an internal agency, Rovena was effective and efficient at managing work flow, handling the administrative nature of the position while still acting as the lightning rod for creativity. You have in front of you an incredible talent with a driven personality." 

Bryan Bass – VP of Marketing, Carver Road Hospitality 

Executive Director, Property Marketing, Okada Manila (former)


  

"I have worked with Rovena for over ten years. Her managerial skills are unquestioned. In fact her department consistently had the lowest turnover rate. Under her leadership, our agency has won several Creative awards both nationally and internationally. At BAM Strategy, we feel that culture and fit are the essential components and certainly Rovena embodied all what we look for. Hard working, accountable but also a real respect and grace with others." 

Chris Emergui – President, BAM Strategy

Timeline

Professor - Post Graduate

York University
03.2022 - Current

Brand Communications, Habitat for Humanity International
08.2020 - 03.2022

Branding and Design Consultant

MGM Resorts International
06.2018 - 03.2020

Director of Creative

03.2016 - 11.2017

08.2015 - 03.2016

04.2014 - 07.2015

Creative Director

BMO Bank of Montreal
09.2012 - 09.2013

Creative Director

BAM Strategy
11.2002 - 06.2012

Bachelor of Arts -

Studio Arts

International Academy of Design

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Rovena Aga