Multi-talented Senior Executive knowledgeable about sales, operations and personnel management. Successful at stepping into diverse positions and making immediate positive contributions. Focused on optimizing operations and motivating employees while establishing market dominance. Skilled Executive with 15 years of business development and strategic planning expertise. Adept at implementing improvements to optimize efficiency in business operations. Highly skilled in process optimization, Pragmatic professional with solid experience in leadership roles. Adept at implementing strategic business plans, driving growth and improving operations. Skilled in financial management and stakeholder relations. Collaborative and dedicated to building and leading talented and motivated individuals. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Hi, I’m
Rosy Garcha
Tottenham,ON
Summary
Overview
16
years of professional experience
1
Certification
Work History
NEW YORK LIFE INSURANCE COMPANY
Corporate Vice President - Marketing
01.2020 - Current
Job overview
- Develop and execute a comprehensive content strategy aligned with our business goals, target audience needs, and market trends within the financial services industry
- Classify content themes, messaging, and storytelling approaches that effectively communicate our value proposition and differentiate us in the market
- Identify, socialize, and prioritize requirements with relevant stakeholders within marketing and enterprise
- Accountable to create, maintain, and prioritize a well-defined backlog with requirements for product features which can be easily understood
- Proven ability to translate plans into feature and user story development that spans multiple agile program increments
- Attend agile ceremonies including daily standups, planning, and retrospectives, working in partnership with technology teams on execution
- In partnership with peer stakeholders, drive, negotiate, and prioritize activities and problem solve to mitigate risks to meet business commitments by staying on-schedule and within budget
- Lead, motivate, and collaborate with a cross-functional team of stakeholders, project managers, scrum masters, business analysts, developers, and testers to build, execute and release features in alignment with strategic programs and initiatives
- Implement strategies for content optimization, based on target audience insights, content performance and evolving business needs, to increase organic visibility and drive traffic to our digital platforms and our Field support
- Partner with the channel owners such as websites, social media, email marketing, and Field support, to maximize content reach and engagement
- Understand business strategy to be able to influence and connect to activation plans
- Bring digital marketing subject matter expertise to business and technology teams
- Leverages knowledge of best practices related to use and adoption of marketing technologies
- Collaborating with field marketing managers to create well laid-out content with the appropriate amount of detail, and process-maps where appropriate, to train our users and marketing stakeholders
- This includes crafting and distributing business-facing release notes on a regular cadence
- Review and conduct post-deployment validation and ongoing monitoring, as demanded by the initiative
- Stay updated on industry trends, emerging technologies, and content marketing best practices within the financial services sector
- Continuously seek opportunities for innovation and improvement in content strategy, storytelling techniques, and customer engagement.
NEW YORK LIFE INSURANCE COMPANY
Director of Marketing
03.2016 - 01.2020
Job overview
- Provided leadership for national CRM and Young Professional product marketing programs, including strategic planning, budget management, execution, and ROI tracking
- Influence a team of marketing professionals to deliver diverse multi-channel national marketing campaigns, collaborating cross-functionally to ensure consumer strategy aligns with business requirements
- Managed procurement processes and vendor relations, audited results
- Raised brand profile among target market segment with comprehensive social and digital campaigns based on data analytics and monitoring pricing and product mix options
- Created competitive strategic approach, roadmap, and implementation plans for digital mobile product marketing innovations and technology
- Utilized organizational and logistics skills in planning and executing multiple events including National Conferences
- Leveraged external loyalty and reward programs to create opportunities appropriate for brand product
- Coordinated external media relations, developed PR materials including news releases, plan broadcast and print media plan to media and field force
- Delivered 10% increase in agent recruitment, expanding national recruiting efforts by partnering with local offices.
NEW YORK LIFE INSURANCE COMPANY
Senior Marketing Associate II; Senior Marketing Associate; Marketing Management Associate III
05.2009 - 03.2016
Job overview
- Contributed to growth by developing new business product opportunities through sales strategies, client meetings, forecast reporting, and market analysis
- Evaluated current accounts to recognize opportunities, developed sales presentations, and contributed to sales and marketing campaigns
- Charged with responsibility for three business units, Affluent Market, Mass Market, and Young Professionals, ensuring differentiated and targeted messaging to each market segment
- Defined segmentation, conducted competitive analysis to formulate channel strategy and key account preparation plans, implemented analysis and price adjustments
- Coordinated implementation of Asian-Indian consumer market projects and initiatives outlined in business plan, established communication with field force, conducted workshops, shared promotions information, and conveyed broadcast and print media plan
- Managed agent database, liaised with general offices, and tracked production.
NEW YORK LIFE INSURANCE COMPANY
Marketing Intern
08.2008 - 05.2009
Job overview
- Analyze programs and activities against their objectives to evaluate & report back on the impact on the business
- Complete regular performance analysis using all available research, as well as competitive analysis
- Provide fact-based analytical information to support consumer and customer initiatives and to drive portfolio profitability and growth
- Support the overall marketing execution strategy (including administration) as defined by the Marketing Manager
- Coordinate all initiatives with external agencies via Digital Branding - Media channels, Radio & Social Media
- Develop presentations, tools, sell sheets and cycle kit materials for the retail sales team.
Education
PRODUCT SCHOOL
Product Manager Certificate
08.2020
University Overview
NYU SCHOOL OF PROFESSIONAL STUDIES
Meeting & Convention Management Certificate
04.2016
University Overview
PENN STATE UNIVERSITY
Bachelor of Science from Marketing/ Management
05.2009
University Overview
Skills
- Agile Business Methodology
- Brand Awareness
- Product Management
- Product Launch
- Go-to-Market
- Strategic Planning & Analysis
- Project Management
- Improving Efficiency
- Strategic Marketing Campaigns
- Multi-Channel Campaigns
- Financial Management
- Leadership
- Adaptability
- Critical Thinking
- Problem Resolution
- Teamwork and Collaboration
- Campaign Management
- Budgeting and Allocation
- Channel Marketing
- Social Media Strategy
- Brand-building strategies
- Marketing Plan Development
- ROI Analysis
- Digital Marketing
- B2C Marketing
- Contract Management
Websites
Certification
- CERTIFIED PRODUCT MANAGER, Product School, 2020
- CERTIFIED MEETING PLANNER, NYU School of Professional Studies, 2016
Work Authorization
Work Authorization
US Citizen, Permanent Residence (SIN Upon Request)Timeline
Corporate Vice President - Marketing
NEW YORK LIFE INSURANCE COMPANY
01.2020 - Current
Director of Marketing
NEW YORK LIFE INSURANCE COMPANY
03.2016 - 01.2020
Senior Marketing Associate II; Senior Marketing Associate; Marketing Management Associate III
NEW YORK LIFE INSURANCE COMPANY
05.2009 - 03.2016
Marketing Intern
NEW YORK LIFE INSURANCE COMPANY
08.2008 - 05.2009
PRODUCT SCHOOL
Product Manager Certificate
NYU SCHOOL OF PROFESSIONAL STUDIES
Meeting & Convention Management Certificate
PENN STATE UNIVERSITY
Bachelor of Science from Marketing/ Management
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