Roslyn Gombe

Led GTM strategy, product adoption, competitive intelligence, and cross-functional alignment across Lightspeed's Retail portfolio.
• Led end-to-end GTM strategy for multiple Tier 1 releases including Scanner and AI foundations, Self led onboarding, billing and parts of inventory delivering positioning, pricing, packaging, and adoption frameworks across discovery → launch → growth.
• Owned Lightspeed's first retail product innovation showcasing EDGE, aligning executive leadership and multi-stakeholder teams.
• Implemented a Product-Led Growth program driving 40% of upgrades via self-serve, accelerating expansion revenue.
• Strengthened competitive positioning and sales narratives, reducing losses to the primary competitor.
• Championed global competitive intelligence program, overseeing tool onboarding, training, playbook creation, and company-wide rollout to enhance market awareness.
• Recognized as a Change Maker winner, mentoring internally, representing PMM at conferences, and driving organizational impact.
• Partnered with Product, Support, Sales, and GTM Ops to ensure enhancements translated into measurable improvements in adoption and sales effectiveness.
• Developed messaging and sales collateral for GTM teams, fostering internal alignment and enthusiasm for major product launches.
• Led integrated global campaigns across digital, in-product, PR, partnerships, and industry events.
• Led customer marketing initiatives focused on adoption, upsell, cross-sell, and churn reduction.
• Created feedback loops with Sales, Support, and Merchant Success to refine messaging and influence roadmap decisions.
• Operated effectively in autonomous, ambiguous environments, consistently self-directing and driving clarity across teams.
• Partnered with product managers and sales teams to create launch briefs, battlecards, and enablement assets.
• Synthesized market research and customer insights to strengthen differentiation and sharpen value propositions.
• Streamlined internal processes by implementing project management tools, enhancing team efficiency and productivity.

• Developed product positioning and messaging for go-to-market launches across customer segments.

• Assisted in scoping and validation of new competitive intelligence tooling.
• Ran competitive intelligence motion.
• Admined and championed new competitive intelligence tool , created a GLOBAL roll out plan including playbook and strategy.
• Deployed competitive intelligence tool l to internal GTM teams , managed created and updated battlecards and internal adoption.
• Rolled out tool to internal GTM teams , managed created and ownership of battlecards.
• Manage monthly competitive newsletter for GTM to better close deals on largest competitors.
• Focused on customer problem solving, leveraged extensive background in retail systems and integrations to deliver customer-oriented solutions.
• Collaborated with product, partnerships, and sales teams to build effective solutions and share product knowledge.
• Product Enablement of all newly hired employees.
• Provide global insights on the market.
• Consulted with prospects to translate technical requirements into tailored product solutions.
• Delivered product demonstrations and technical presentations to support sales cycles.
• Collaborated with sales teams to develop proposals, quotes, and solution recommendations.
• Evaluated customer needs and mapped system capabilities to business objectives.
• Resolved technical questions during pre-sales and post-sales discussions
• Prepared documentation, specifications, and implementation guidance for client review
• Delivered tailored product demos for retail and hospitality prospects, aligning workflows with Lightspeed Commerce solutions.
• Collaborated with account executives to scope technical requirements and support complex pre-sales cycles.
• Translated business needs into solution designs across POS, payments, and integrated commerce workflows.

• Led and deployed a B2B wholesale market place tool
• Provided ongoing support and troubleshooting for implemented systems to enhance user experience.
• Salesforce and POS integration - including deployment across 15 retail locations
• Retail POS Migration - Retail Pro to Lightspeed Commerce
• Lightspeed commerce to Shopify integration
• Lightspeed POS and BI system integration
• IVR system for customer support
• Desk.com ticketing system to manage customer inquires.
• Digital sample library and linesheets
• Deployment and training of Lightspeed commerce across 15 retail locationsLed multi-store Lightspeed Retail change management , omnichannel implementations, deployments, and cross-functional coordination with executive leadership.
• Built relationships with internal and external teams to facilitate smooth implementations.
• Managed deployments and training (end-user and corporate).
  Delivered project updates to executive leadership.
  
• Led multi-store Lightspeed Retail conversions, omnichannel implementations, deployments, and cross-functional coordination.
• Built relationships with internal and external teams to facilitate smooth implementations.
• Identified project roadblocks and developed targeted solutions to maintain project timelines.
• Managed deployments and training (end-user and corporate).
• Delivered project updates to leadership.
• Provided ongoing support and troubleshooting for implemented systems to enhance user experience.

• Worked with enterprise level accounts including L’Oréal group
• Act as the primary contact, manage a portfolio of key customers and allocate appropriate time and resources to ensure value is being delivered.
• Learning existing and upcoming features of the Livescale solution to become a go-to product expert in front of the customers, and train all team members.
• Create go to market strategy for releases.
• Create onboarding workflows , strategies and documentation.
• Create update and maintain customer playbooks.
• Liaison between customers and other departments at Livescale, actively contribute to collecting feedback, identifying pain points, to determine customer satisfaction so improvements can be made, lifetime value of customer remains high, and appropriate marketing material can be created
• Develop and deliver Customer success stories for key customers to be used as part of Livescale’s marketing and sales strategies
• Provide the internal team and external clients stakeholders with important data, analytics, and key performance indicators