ROSHNI MENON
Brampton,Canada
Summary
Experienced Content Editor and Journalist with a proven track record in crafting captivating and impactful pieces for various audiences. Possesses a keen eye for detail, a strong commitment to integrity, and a relentless drive to uncover and tell compelling stories. Adept at creating unique narratives that resonate with readers, and dedicated to advancing important topics with thorough research and a focus on accuracy and truth. Highly skilled in delivering high-quality content that engages and informs, while maintaining the highest journalistic standards.
Overview
3
3
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work history
Content Editor / Journalist
Integrator Media (OMA Emirates Group)
Dubai, United Arab Emirates
08.2023 - 04.2024
- Edited and published over 200 articles monthly, ensuring high-quality content across digital and print platforms, meeting tight deadlines.
- Conducted in-depth research and interviews for over 50 feature stories, contributing to a 30% increase in reader engagement and website traffic.
- Collaborated with a team of 15 writers and editors, providing feedback and guidance to maintain a consistent editorial voice and style, resulting in a 20% improvement in content scheduling efficiency.
- Managed the content calendar, coordinating with multiple departments to ensure timely publication of articles.
- Proofread and fact-checked all submitted content, reducing errors by 40% and maintaining the publication's reputation for accuracy.
- Developed and maintained relationships with industry experts and influencers, securing exclusive interviews and insights that enriched the publication’s content.
- Assisted in the launch of paid social media campaigns, achieving a 35% increase in conversions and a 40% return on ad spend (ROAS).
- Implemented SEO strategies that increased organic search traffic by 35%, enhancing the online visibility of published content.
Content specialist
Loop Marketing
Dubai, United Arab Emirates
08.2022 - 08.2023
- Developed and executed comprehensive content marketing strategies that increased website traffic by 45% within six months, resulting in a significant boost in brand visibility and customer engagement.
- Created and published over 250 high-quality blog posts, articles, and whitepapers driving 30% increase in lead generation and establishing the company as an industry thought leader.
- Managed multiple social media platforms, growing follower count by 50% and engagement rate by 35% through targeted campaigns, regular updates, and interactive content.
- Conducted A/B testing on various social media campaigns, identifying the most effective strategies and increasing click-through rates by 15%.
- Collaborated closely with graphic designers to produce visually appealing content, including infographics and videos, which enhanced audience engagement by 20% and increased social media shares.
- Conducted in-depth keyword research and analysis to optimize content for search engines, achieving a 30% increase in keyword rankings and improving the discoverability of the company's content.
Technical Content Writer
Omnex Systems India
Chennai, India
08.2021 - 05.2022
- Authored and optimized over 200 technical documents, including user manuals, white papers, and FAQs, enhancing user comprehension and satisfaction by 40%.
- Collaborated with product managers and engineers to create detailed product specifications and technical guides, reducing customer support inquiries by 25% due to improved self-service resources.
- Developed and maintained an extensive knowledge base with over 500 articles, which resulted in a 35% increase in web traffic and user engagement.
- Conducted regular content audits and updates to ensure the accuracy and relevance of technical documentation, resulting in a 20% reduction in outdated or erroneous information.
- Created comprehensive API documentation that improved developer adoption by 30%, facilitating better integration and use of the company's software products.
- Conducted market research and competitor analysis to identify content gaps and opportunities, resulting in a 20% improvement in content strategy and better alignment with audience needs.
Education
Master of Arts - Mass Communication (Print & Broadcast Journalism)
Amrita Vishwa Vidhyapeetham
India 06.2019 - 06.2021
Bachelor of Arts - BA English Language & Literature with Journalism and Electronic Media
Christ College
India 06.2016 - 06.2019
Skills
- Creativity
- Editing and Proofreading
- Time Management
- Adaptability
- Social Media Awareness
- Communication Skills
- Attention to detail
- Deadline management
- Copywriting
- Interviews
- Researching
- Media ethics
- Editorial Writing
- Podcast production
- Opinion pieces
- Story development
- SEO
- Press releases
- WordPress
Certification
- Digital Marketing Certification
- Diploma in French Language (DELF A1)
Timeline
Content Editor / Journalist
Integrator Media (OMA Emirates Group)
08.2023 - 04.2024
Content specialist
Loop Marketing
08.2022 - 08.2023
Technical Content Writer
Omnex Systems India
08.2021 - 05.2022
Master of Arts - Mass Communication (Print & Broadcast Journalism)
Amrita Vishwa Vidhyapeetham
06.2019 - 06.2021
Bachelor of Arts - BA English Language & Literature with Journalism and Electronic Media
Christ College
06.2016 - 06.2019