ROSHNI KOLACHALAM

Senior Ecommerce Manager (2021-2023)

Ecommerce Manager (2020-2021)

• First e-commerce hire responsible for launching and scaling the DTC business from inception. Built the ecommerce program into a multimillion-dollar revenue stream and established digital retail as a core revenue channel.
• Drove 300% growth in year one, scaling ecommerce revenue to $2M+ annually through performance-focused strategy.
• Managed all DTC operations: merchandising, Shopify dev & apps, email/SMS marketing (Klaviyo), SEO, inventory, paid media, and P&L.
• Optimized email flows via Klaviyo, resulting in 10x ROI within the first month of launch.
• Implemented JustUno for lead capture and performed A/B testing to continuously improve conversion and opt-in rates.
• Onboarded and managed paid media agency (MuteSix) to drive acquisition across Facebook and Instagram.
• Launched Instagram Shops and YouTube Shopify Shelf integrations in partnership with social/video teams.
• Developed and executed seasonal merchandising strategies in collaboration with design and trend analytics.
• Owned forecasting, budget planning, and inventory liquidation efforts to maintain lean, data-driven operations.
• Presented ecommerce strategy and performance directly to C-level leadership; influenced subscription and brand licensing initiatives.
• Led live event merchandise activations, extending ecommerce reach into physical brand experiences.
• Sr. E-Commerce Manager (2021-2022)
• E-Commerce Manager (2020-2021)

• Launched two new ecommerce brands (So Yummy & Blossom) on Shopify, managing procurement, merchandising, and SEO.
• Increased site revenue through strategic A/B testing of homepage assets and customer UX flows.
• Recommended seasonal assortments based on GA data and sales trends, directly influencing product roadmap.
• Created editorial-aligned commerce strategy with cross-functional marketing and video teams.

• Curated and sourced product assortment for quarterly subscription box with 35,000+ members.
• Built promotional campaigns across email and social for major ecommerce moments (Black Friday, Cyber Monday).
• Managed vendor negotiations, maintaining 50%+ retail margin across all products.
• Increased customer retention and reduced churn by analyzing seasonal survey data and optimizing offerings.
• Accepted 'Best Women’s Box 2018' award at Subscription Summit, outperforming competitors like StitchFix and FabFitFun.

• Planned inventory and replenishment for 80+ retail and outlet locations across North America.
• Collaborated with global planning to optimize delivery timelines and inventory distribution by door performance.

• Purchased seasonal inventory for all Kate Spade and Jack Spade retail and outlet channels.
• Managed global operations between buying, production, and logistics, improving efficiency and reducing downtime.

• Supported flash-sale campaigns through product curation, brand relations, and merchandising strategy.
• Coordinated launches and QA for fashion ecommerce vertical across marketing, editorial, and supplier teams.