ROSEMARY LAYODE
Amos,Nigeria
Summary
As a seasoned executive, I integrate my extensive background in consulting, wholesale, and retail marketing and sales to cultivate and empower high-performing teams. My focus is on achieving sales targets, enhancing service excellence, ensuring customer retention, and driving revenue growth. I possess advanced proficiency in strategic and analytical problem-solving, enabling me to identify and leverage emerging market trends and revenue opportunities effectively.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Customer Engagement Manager
Montaigne AH
07.2019 - 02.2024
- Met with clients to understand their needs and develop proactive solutions.
- Collaborated with sales, delivery and service teams to manage seamless client experiences.
- Collaborated with marketing and logistics teams to ensure product availability and to strategize on promotional efforts.
- Contributed as subject matter experts for luxury goods sales by assisting with product rollouts and promotional activities.
- Assisted with negotiations and sales closings.
- Managed a team of 200+ including senior and support staff, establishing tasks, deadlines and sales targets that were exceeded by all staff members
- Recruiting and training of Retail management and support staff on agreed procedures and standards.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Recommended customer referral to upper management, resulting in a 27% increase in sign-ups and a 32% increase in customer retention.
- Analyze regional markets to identify trends, and predict future sales opportunities.
- Developed adata-driven approach to tracking, optimizing, and automating business development processes, saving 40 hours of manual work monthly while improving conversion rates by 23%
- Proactively identified underperforming regions and developed actionable strategies resulting in improved sales.
- Establish positive and enduring relationships with key stakeholders across all channels.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Business Development Manager
Montaigne AH
01.2011 - 11.2014
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom-line profit.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Established relationships with key decision-makers within the customer's organization to promote growth and retention.
- Generated new business with marketing initiatives and strategic plans.
- Developed and executed sales strategies aligned with the academy's goals.
- Established key performance indicators to track and analyze business progress and adjust strategies accordingly.
- Performed market research and identified opportunities for account growth, account penetration and market expansion.
- Recruited, interviewed and hired employees and implemented a mentoring program to promote positive feedback and engagement.
- Compiled and analyzed relevant sales key performance indicators to determine approaches to improve sales and performance.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness resulting in a 30% increase in sales
- Organized promotional events and interacted with focused groups to increase brand awareness, understand customer utility improving product offerings and customer retention by 7%
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent branding and client experience.
- Resolved problems with high-profile customers to maintain relationships. increase client satisfaction and brand loyalty.
Commercial Business Development Manager
The Civic Centre
01.2009 - 12.2010
- Identified and pursued valuable business opportunities to generate new company revenue and improve profits.
- Initiated contact with prospective clients through various channels and effectively finalized long-term agreements
- Maintained accurate records of business activities, encompassing marketing expenses and branding initiatives.
- Generated new business with marketing initiatives and strategic plans.
- Represented the company and promoted products at conferences and industry events.
- Collaborated with key distributors nationwide to perform client research which identified opportunities for account growth, account penetration and market expansion.
- It effectively coordinated local and international procurement processes by maintaining strong communication and collaboration with all suppliers.
- Maintained rigorous financial controls, oversaw expenditure management, and handled the timely payment of statutory fees and client invoices.
- Worked collaboratively with cross-functional teams to ensure the prompt delivery of new products and projects by specified requirements and timelines.
Education
Post-Baccalaureate Diploma - Marketing Management
Chartered Institute of Marketing
United Kingdom02.2022
MBA - Marketing Management
Ladoke Akintola University of Technology
Nigeria01.2021
Bachelor of Science -
University of Nigeria, Nsukka
Nigeria01.2001
Skills
- Implementation Management
- Revenue Cycle Management
- Stakeholder Relations
- Data Analytics
- Business Needs Assessment
- Customer Service
- Strategic Planning
- Marketing Strategy Development
- Customer Trend Analysis
- Market Trend Analysis
- Business Development and Planning
- B to B Sales
- Interdepartmental Collaboration
- Analytical Problem Solver
- Salesforce Software
- Budgeting and Expenditures
Languages
Certification
- Professional in Marketing - Chartered Institute of Marketing
- Marketing & Retail Analytics - Great Lakes Executive Learning Academy
- Certificate of Training in Leadership - John Maxwell Leadership Training
- Certificate in Sales Management for Sales Managers - International African Marketing company (IAM)
Timeline
Customer Engagement Manager
Montaigne AH
07.2019 - 02.2024
Business Development Manager
Montaigne AH
01.2011 - 11.2014
Commercial Business Development Manager
The Civic Centre
01.2009 - 12.2010
Post-Baccalaureate Diploma - Marketing Management
Chartered Institute of Marketing
MBA - Marketing Management
Ladoke Akintola University of Technology
Bachelor of Science -
University of Nigeria, Nsukka
- Professional in Marketing - Chartered Institute of Marketing
- Marketing & Retail Analytics - Great Lakes Executive Learning Academy
- Certificate of Training in Leadership - John Maxwell Leadership Training
- Certificate in Sales Management for Sales Managers - International African Marketing company (IAM)
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