Summary
Overview
Work History
Education
Skills
Selected Accomplishments
Timeline
Generic

Rosella Rangel

Modesto

Summary

A resilient and adaptive professional with 2+ years of experience as a Content Marketing Manager/Specialist and Influencer Marketing Coordinator. Well-versed in Instagram, Facebook, Twitter, TikTok, Pinterest, LinkedIn, YouTube, Threads, Amazon Shop, Microsoft Office Suite, Canva, G-Suite, SharePoint, and CapCut editing. Demonstrates exceptional communication abilities with a commitment to achieving business objectives. Showcases a cross-functional collaborative approach, dependability, and the ability to thrive in fast-paced business environments.

Overview

5
5
years of professional experience

Work History

Office Manager

Central Valley Drywall
08.2024 - 02.2025
  • Handled sensitive information with discretion, maintaining confidentiality of company documents and personnel records.
  • Provided exceptional customer service when addressing client inquiries or concerns via phone calls or email correspondence.
  • Maintained accurate financial records by reconciling accounts payable/receivable transactions regularly to ensure balanced budgets.
  • Oversaw office inventory activities by ordering and requisitions and stocking and shipment receiving.
  • Conducted regular inventory assessments of office supplies, ordering necessary items proactively to prevent stock shortages.

CONTENT MARKETING SPECIALIST

Mars Food and Nutrition
08.2022 - 08.2024
  • Company Overview: Formerly Kevin's Natural Foods
  • Develop and execute content strategies that align with the brand voice post-acquisition
  • Produce content for blogs, websites, social media, and email campaigns
  • Create, schedule, and publish content on Instagram, Facebook, TikTok, and LinkedIn
  • Optimize content based on performance metrics, SEO practices, and user engagement data
  • Formerly Kevin's Natural Foods

INFLUENCER MARKETING COORDINATOR

Glamnetic
11.2021 - 06.2022
  • Led the strategy and execution of paid micro-influencer marketing campaigns with a focus on sourcing influencers that aligned with the brand's aesthetic to maximize engagement
  • Managed and developed Glamnetic's content creator program by creating and implementing paid influencer marketing strategies tailored for various social media platforms to drive growth
  • Built and managed relationships with influencers, handled contract negotiations, and ensured mutually beneficial partnerships that aligned with marketing goals

Office Coordinator

Central Valley Drywall
07.2020 - 11.2021

Education

Master of Business Administration -

California State University, Stanislaus
05.2022

Bachelor of Science - Business Administration, Management

Sonoma State University
05.2020

Skills

  • Marketing Strategy
  • Content Creation
  • Campaign Management
  • Social Media
  • Content Planning
  • Analytics
  • Brand Awareness
  • Audience Engagement
  • Creative Development
  • Consumer Insights
  • Influencer Relations
  • Contract Negotiation
  • Paid Campaigns
  • Social Media Ads
  • Email Marketing
  • SMS Campaigns
  • Brand Equity

Selected Accomplishments

  • Personally wrote, shot, and edited a majority of social media content for Kevin's Natural Foods, a key factor in the company's successful sale to Mars Food and Nutrition in 2023 as a Content Marketing Manager.
  • Spearheaded the creation and implementation of social media, influencer, and paid digital marketing campaigns, resulting in 50% YoY revenue growth and positioning Kevin's Natural Foods for acquisition.

Timeline

Office Manager

Central Valley Drywall
08.2024 - 02.2025

CONTENT MARKETING SPECIALIST

Mars Food and Nutrition
08.2022 - 08.2024

INFLUENCER MARKETING COORDINATOR

Glamnetic
11.2021 - 06.2022

Office Coordinator

Central Valley Drywall
07.2020 - 11.2021

Master of Business Administration -

California State University, Stanislaus

Bachelor of Science - Business Administration, Management

Sonoma State University

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Rosella Rangel