Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Rory Mitchell

London,ON

Summary

As a digital educator, I am pivotal in creating meaningful interactions that enhance guest engagement. By combining extensive product knowledge with a focus on fabric, fit, and feel, I deliver educational experiences that empower both guests and internal teams to make informed decisions. My role goes beyond sharing information; I develop and facilitate comprehensive training programs tailored to diverse learning needs. Whether in group sessions or one-on-one coaching, I ensure each interaction is customized to maximize understanding and impact. I collaborate closely with team leads and operational management to align strategic goals and objectives for Salesforce. By fostering open communication, I help build a culture of collaboration, ensuring our teams are equipped with real-time insights, effective feedback loops, and impactful product demonstrations. This proactive approach keeps our teams informed about evolving trends and the intricate details that distinguish our products. Additionally, I focus on bridging the gap between digital and in-person experiences, ensuring guests receive consistent and accurate information across all channels. As a key resource for continuous learning and development, I provide educators with the tools and knowledge they need to deliver exceptional guest experiences. By keeping teams engaged and informed, I contribute to a collaborative environment where innovation and excellence thrive.

In Q3 2024, my involvement with the Farm Team has been instrumental in developing newer educators. I provided targeted coaching to support their mastery of the newly implemented Salesforce system, ensuring they were equipped to manage the platform's technical demands. As a selected member of the Farm Team, I took a proactive role in mentoring educators through various challenges, including resolving technical issues, addressing guest program inquiries, and applying advanced sales strategies. I also guided educators through complex conversations across multiple channels, fostering confidence and professionalism. My coaching approach emphasizes constructive feedback, clear expectations, and continuous support to ensure educators and guests experience seamless, efficient interactions. Beyond operational excellence, I actively promote an inclusive work environment through IDEA (Inclusion, Diversity, Equity, and Action) initiatives. For example, I led the coaching for our Black History Month staff meeting in 2020, utilizing organizational tools to help the team understand the origins and foundational correlations. These initiatives ensure every team member feels welcomed, acknowledged, and valued.

Establishing trust and promoting strong engagement are central to my role in driving diversity, inclusion, and morale within Lululemon's culture. During my tenure as an in-store educator from 2020 to 2022, I provided peer-to-peer coaching and technical education. I leveraged quieter periods on the floor to engage staff with quizzes that kept them informed about the latest Lululemon offerings. This proactive approach ensured team members remained knowledgeable and confident when engaging with guests.

Overview

13
13
years of professional experience

Work History

Lululemon Digital Educator

lululemon
London, Ontario
11.2023 - Current
  • In May 2024, I collaborated with my team lead and six colleagues to pilot a new training program called Sales Force. This initiative involved designing and testing schedule model training programs before implementing them across our larger team of 132 members.
  • In my daily role, I focus on maintaining exceptional guest experiences and consistently meeting and exceeding personal quality and efficiency targets. My key responsibilities include delivering high-quality service with urgency, ensuring guest satisfaction, and driving operational excellence.
  • In Q3, I joined the Farm Team to support the onboarding of new educators, utilizing a strategic coaching approach rooted in the science of feeling. This involved enhancing sales techniques and improving guest communication to ensure successful integration into the team.

Certified Life Coach | London, ON

Self-Employed
London, Ontario
07.2020 - Current

As a certified coach specializing in performance-based scenarios, I empower clients to discover and unlock their unique strengths and natural abilities, fostering an adaptive mindset. By leveraging psychological principles, I guide clients through various stages of personal development, from self-awareness to self-actualization.

Through an intensive assessment program, I received mentorship and training from Dr. Eric Thomas and his team, further enhancing my coaching expertise. I create a safe and supportive space where clients feel comfortable sharing their stories, feelings, and experiences, without judgment. By identifying key areas for improvement in clients' lifestyle choices, I provide personalized strategies to help them achieve meaningful growth and long-term success.

Podcast Producer

Mitchell Report Unleashed Podcast
London, Ontario
10.2018 - Current

• Over the past seven years, I have established myself as a successful podcaster, focusing on facilitating mindset development and self-improvement Through my podcast, I have fostered key relationships in networking and business, leveraging my ability to connect with diverse people.

audiences and industry leaders

• My creative approach includes crafting open-ended questions that encourage deep, meaningful conversations, allowing my guests

to share their insights and experiences

• This has not only enriched my listeners' understanding but also continually expanded my own knowledge and professional network

• My talents have now surfaced to creating a platform on Youtube and managing my own channel.

Lululemon Masonville London, ON

lululemon
London, Ontario
06.2018 - 11.2023
  • Worked with guests by providing technical product education, mentoring staff on fabric alignment, and identifying optimal solutions to influence guest decisions in production.
  • During the 2021 holiday season, facilitated coaching and mentoring of new hires, focusing on procedural training, cash handling, and maintaining dynamic floor coverage.
  • Additionally, I connected with both new and seasoned staff to ensure seamless integration and enhanced performance.
  • Identified ways to improve efficiency in operations, and implemented process changes.

Lululemon GEC

lululemon
London, Ontario
07.2022 - 01.2023
  • I am responsible for delivering a world-class guest experience by managing daily timelines, and ensuring personal quality and efficiency targets are met.
  • This includes tracking packages, updating shipping information, and placing orders to create a frictionless environment for guests.
  • My commitment to high-quality service and a sense of urgency ensures that guests receive timely and accurate assistance, enhancing their overall experience.

Personal Fitness Trainer

Fit Club Bootcamps
London, Ontario
01.2012 - 11.2018
  • In a high-paced performance center, I specialize in coaching athletes and clients through mindset development and self-belief, serving as a personal trainer and boot camp instructor.
  • I deliver outstanding results in leadership and accountability, managing 15 to 30 individuals promptly and effectively.
  • I create customized programs tailored for students, adults, and varsity athletes, focusing on weight loss journeys and fitness accountability.
  • My approach consistently exceeds expectations, helping clients achieve and surpass their goals in goal-oriented scenarios.
  • Through dedicated coaching and personalized support, I empower clients to reach their full potential and maintain long-term success.

Bell Retail White Oaks Mall

Bell Mobility Canada
London, Ontario
07.2016 - 05.2018
  • Worked with customer services, built relationships with peers, and was highly driven in sales and marketing offers.
  • Targeting the best solution in a high-impact, fast-paced environment.
  • Operating opening and closing duties as a key holder, which involved cash counting and balancing tills, along with providing closing and opening information for staff.
  • Operations of the key holder to help open and close the store.

Education

Some College (No Degree) - Computer Programming

Everest College
London, ON

Skills

  • Effective communication
  • Analytical thinking
  • Accountability Coaching
  • Sales training
  • Mentoring staff
  • Performance Coaching
  • Guest experience
  • Organizational skills
  • Time management
  • Cultural Awareness
  • Written communication
  • Organization and time management
  • Interpersonal communication
  • Task prioritization
  • Multitasking abilities
  • Dependable and responsible
  • Conflict resolution
  • Networking
  • Diversity and inclusion
  • Excellent communication
  • Problem-solving aptitude

Accomplishments

  • D.I.S.C Certified Life Coach Level 1
  • ISSA Certified Personal Trainer

Timeline

Lululemon Digital Educator

lululemon
11.2023 - Current

Lululemon GEC

lululemon
07.2022 - 01.2023

Certified Life Coach | London, ON

Self-Employed
07.2020 - Current

Podcast Producer

Mitchell Report Unleashed Podcast
10.2018 - Current

Lululemon Masonville London, ON

lululemon
06.2018 - 11.2023

Bell Retail White Oaks Mall

Bell Mobility Canada
07.2016 - 05.2018

Personal Fitness Trainer

Fit Club Bootcamps
01.2012 - 11.2018

Some College (No Degree) - Computer Programming

Everest College
Rory Mitchell