ROOPIKA AHUJA
Los Angeles
Summary
Offering 10 years of rich experience and expertise in Brand & Category Management. Skilled in driving substantial business growth and enhancing brand visibility across diverse sectors. Proficient in crafting and executing strategic promotional campaigns, with a track record of successfully launching and establishing brands in competitive markets. Demonstrated excellence in social media management, significantly boosting engagement and brand presence. Capable in Campaign Management and media buying, consistently maximizing ROAS and delivering impactful product launches and celebrity endorsements. Strong strategic planning and market analysis skills, resulting in increased market share, robust customer acquisition, and retention. Adept at fostering stellar business relations to provide compelling value to stakeholders.
Overview
12
12
years of professional experience
Work History
Assistant Marketing Manager
Kose Corporation India Pvt. Ltd.
05.2015 - 07.2018
- Marketing Budget Management & Brand Development
- Planned and executed marketing activities, including all promotional campaigns, while effectively managing budgets to optimize ROAS/ KPIs.
- Successfully launched and established the Spawake Skincare brand in the competitive Indian market.
- Led comprehensive management of the company & brand website to ensure optimal functionality and user experience.
- Category Management/ Product Launches/ GTM Plans & New Product Development
- Responsible for New Product Development – Competition Analysis & Call Out Strategy while aligning with various teams- Creative, Legal, Regional Headquarters (Tokyo, Japan), Packaging etc.
- Go To Market Planning for newness.
- Promotional Campaigns- planning & execution at various platforms/ channels/ routes to ensure optimum revenue stream.
- Ageing Inventory- Discount & Promotional Plans to maximize outflow.
- Responsible for Topline & Margin for the category owned.
- Analytics & Reporting
- Track, analyse & optimize ROAS.
- Prepare regular performance reports (Revenue & ROAS) and provide timely recommendations for campaign optimization.
- Manage and monitor advertising budgets, assuring spends are efficient and deliver cost-effective results. Recommend budget adjustments based on campaign performance over time.
- Influencer Management & Celebrity Endorsement
- Strategized and managed Bollywood actors/ celebrity collaborations including Aditi Rao Hydari & Neha Sharma, including photo and video shoots for product launch campaigns.
- Planned & collaborated with various relevant Influencers. Data based identification & engagement to oversee campaigns and develop strategies to amplify influencer-generated content.
- Achievements:
- I have been catalyst in making efforts resulting in 2X revenue year on year with optimized & well planned campaigns which also resulted in 3X ROAS. Established Spawake Skincare brand with substantial Share of Voice in competitive India market.
Sr. Marketing Manager
FabPanda.com
12.2014 - 05.2015
- Brand Building & Marketing Communication Leadership
- Led the team in all aspects of brand building and marketing communication to enhance brand recall and maximize advertisement ROI.
- Managed social media presence and oversaw media agency relationships.
- Align with creative team to craft beautiful and enriching content to enhance & optimize campaigns while adhering to Brand guidelines.
- Promotional Campaigns- Responsible for creative briefs, communication & brand strategy.
Sr. Marketing Manager
Franchise India
02.2014 - 11.2014
- Strategic Brand Building & Communication Leadership
- Spearheaded initiatives to enhance media visibility, improve brand equity, and maximize market presence.
- Crafted consistent marketing messages aligned with the organization’s vision, mission, and values.
- Prepared comprehensive marketing and corporate communication materials, including press releases, product sheets, company brochures, case studies, and event invitations for corporate clients and company partners.
Assistant Marketing Manager
Avon Beauty Products India Pvt. Ltd.
07.2011 - 03.2013
- Brand & Category Management
- Maximized revenue and margin streams while strengthening brand recall for the category owned. Also, planned and executed pre and post-promotional activities effectively for new product launches.
- Responsible for New Product Launch- Creative briefs, Brand Narratives, Campaign materials.
- Life Cycle Management- Responsible for all new & ageing Sub-Brands.
- Responsible for New Product Development- based on market study & later aligning with various departments (Regional HQ, Legal, Packing, Supply Chain etc.)
- Responsible for Pricing Strategy.
Assistant Manager (Product Marketing & Promotion)
Bharti Teletech Ltd.
06.2009 - 07.2011
- Market Share Improvement
- Launched the Beetel cordless range, achieving a market share increase of 30%.
- Overall responsible for Top & Bottom-line of the category owned.
- Pre-Post Promotional Campaigns- responsible for planning & execution.
- New Product Development
Management Trainee
Taj Hotels
06.2006 - 06.2007
Education
MBA - Marketing & Finance
IIPM
New Delhi, India05-2009
Skills
- Brand Strategy & Communication
- Content Marketing
- Promotional Campaign
- Creative Strategy
- ROAS Analysis
- New Product Development
- Campaign Management
- Revenue Optimization
- Budget Management
- Media Buying
- New Product Launch/ GTM Plan
- Strategic Planning
- Cross-Channel Coordination
- Project Management
- Profit & Loss Management
- Category Management
Languages
English
Full Professional
Hindi
Native or Bilingual
Timeline
Assistant Marketing Manager
Kose Corporation India Pvt. Ltd.
05.2015 - 07.2018
Sr. Marketing Manager
FabPanda.com
12.2014 - 05.2015
Sr. Marketing Manager
Franchise India
02.2014 - 11.2014
Assistant Marketing Manager
Avon Beauty Products India Pvt. Ltd.
07.2011 - 03.2013
Assistant Manager (Product Marketing & Promotion)
Bharti Teletech Ltd.
06.2009 - 07.2011
Management Trainee
Taj Hotels
06.2006 - 06.2007
MBA - Marketing & Finance
IIPM
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