Hi, I’m
ROMONA JAMES
Dynamic Marketing Professional
Greater Toronto Area,ON
Summary
Marketing leader with 15+ years experience. Dynamic and results-oriented Senior Product Marketing Manager with 7+ years of experience in shaping go-to-market strategies, managing product lifecycles, and fostering cross-functional collaboration within the cybersecurity, SaaS, and high-tech sectors. Expertise in driving revenue growth and enhancing customer retention and adoption through targeted persona-based messaging, precise market segmentation, and compelling differentiated content. A proven track record in both B2B and B2C environments emphasizes a commitment to leveraging data-driven insights for impactful marketing initiatives. Passionate about aligning product offerings with market needs to create value and drive business success.
Overview
10
years of professional experience
Work History
ENTRUST
Senior Product Marketing Manager
06.2017 - 06.2024
Job overview
- Implemented data-driven marketing strategies that increased portfolio sales revenue by 10-20% QoQ
- Led high-impact, multi-platform marketing campaigns, boosting brand awareness by 32% and incrementally increased audience engagement by +10% QoQ.
- Crafted high-converting video scripts, branded content, and thought leadership pieces, contributing to a 25% increase in MQLs and a 15% lift in conversion rates across digital channels.
- Led strategic partnerships with top-tier industry players, resulting in a 3x expansion in audience reach and a 20% increase in co-branded campaign engagement.
- Defined and refined customer segments, value propositions, and product positioning, driving a 30% increase in product adoption and accelerated sales cycle velocity.
- Executed in-depth qualitative and quantitative research (e.g., interviews, surveys, market analysis) to uncover customer pain points, directly informing GTM strategy and influencing 2 new feature rollouts.
- Implemented content and messaging A/B testing and optimized funnel conversion flows, improving sign-up rates by 18% and reducing churn by 12% through continuous data-driven iteration.
- Remote
ZAYO GROUP INC. (formally Allstream)
Senior Product Marketing Manager
01.2016 - 06.2017
Job overview
- Led successful global launch of B2B cybersecurity solutions, driving a 35% increase in pipeline velocity and contributing to a $5M uplift in new business opportunities within the first 6 months.
- Spearheaded a digital-first sales enablement program adopted across global teams, resulting in a 25% increase in rep productivity and a 20% improvement in average deal size.
- Planned and executed 10+ complex, multi-channel integrated marketing campaigns, yielding a 3x ROI and 40% increase in marketing-sourced MQLs.
- Developed differentiated product positioning and messaging framework for the cybersecurity portfolio, improving win rates by 18% in competitive deals.
- Built and implemented a centralized cybersecurity product catalog in Salesforce, enabling global sales and operations teams to track inventory and improve quote turnaround time by 30%.
- Designed and launched a VOC-based sales enablement toolkit, including customer journey maps and persona profiles, which shortened the sales cycle by 15% and boosted rep confidence in positioning complex solutions.
- Forged new strategic vendor alliances and optimized partner co-marketing efforts, resulting in a 2x increase in co-branded campaign leads and expanded market reach.
ALLSTREAM
Senior Product Marketing Manager
11.2014 - 12.2015
Job overview
- Collaborated with partners for launch of co-branded campaigns, exceeding bi-annual target of 700 by providing 1K+ marketing-qualified leads (MQL) worth $17M+ in pipeline.
- Awarded 'The Collaborator Allstar' recognition award for creating demand generation activities yielding incremental cybersecurity and hosting services revenue.
- Planned and executed in-market activity rendering 100% return on investment (ROI) and contributing to 30% incremental lift in sales-qualified leads (SQL).
Education
Association of International Product Marketing & Management (AIPMM)
Certificate from Product Marketing Management
06.2015
University Overview
Online
Centennial CollegeToronto, ON
Certificate from Project Management
05.2010
Ryerson UniversityToronto, ON
Bachelor of Arts from Marketing Management & International Business
05.2002
Centennial CollegeToronto, ON
Diploma from Marketing Management
05.1997
Skills
- Go-to-market Strategist
- Product Lifecycle Management
- Project Manager Approach to Launching Products
- Voice-of-the-Customer Marketing
- Data-Driven Marketer
- Marketing Communications
- Growth Marketing & Performance Optimization
- Content Development & Storytelling
- Developing Strategic Partnerships & Collaboration
- Persona Development & Customer Journey Mapping
- Sales enablement
- Event Activation & Campaign Planning
Timeline
Senior Product Marketing Manager
ENTRUST
06.2017 - 06.2024
Senior Product Marketing Manager
ZAYO GROUP INC. (formally Allstream)
01.2016 - 06.2017
Senior Product Marketing Manager
ALLSTREAM
11.2014 - 12.2015
Centennial College
Certificate from Project Management
Ryerson University
Bachelor of Arts from Marketing Management & International Business
Centennial College
Diploma from Marketing Management
Association of International Product Marketing & Management (AIPMM)
Certificate from Product Marketing Management
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