ROHIT SUNEJA
Toronto,Canada
Summary
Experienced analytics leader with an "Answer First" mindset and over a decade of expertise in driving digital acquisition strategies, optimizing performance metrics, and transforming complex data into actionable insights. Proficient in leveraging advanced analytics tools and technologies to deliver impactful data visualizations and develop models to enhance customer experience and acquisition efforts.
Passionate about integrating innovative capabilities like GenAI into analytics. Skilled in leading cross-functional teams, cultivating stakeholder relationships, and committed to continuous learning to foster collective growth.
Overview
13
13
years of professional experience
Work History
Manager, Marketing Analytics
Bain and Company Inc
04.2022 - Current
- Co-lead for establishing Analytics Centre of Excellence to meet Bain MarTech requirements.
- Accelerate decision-making by incorporating Agile methodologies in analytics projects, delivering MVPs and continually improving based on customer feedback
- Partner with leadership to define KPIs, develop measurement framework and forecasting models to support Marketing Mix Modeling
- Department lead to embed GenAI into analytics and discover innovative ideas of working and solving for business challenges leading up to 80% faster TATs
- Leverage leading web analytics applications like GA4, VWO, Marketo, etc. to measure, report and enhance customer digital experience
- Manage, train and coach team of data analysts to foster a culture of continuous learning and professional development
- Introduced 'Weekly Snackable Insight' program to cultivate curiosity and analytical mindset in the team
Sr. Specialist, Analytics and Account Marketing
Bain and Company Inc.
10.2019 - 04.2022
- Unlocked up to 20% additional "foot in the door" opportunities by developing dynamic Client Engagement behavior reports that supported Partners to identify business opportunities
- Embedded multi-channel optimization strategies in reporting workflows to continuously increase organic traffic (SEO, social media) and paid traffic (LinkedIn, Google Ads, Demandbase Ads etc.)
- Owned and managed reporting and automation processes using Alteryx, Tableau Server managing 15 Tableau reports and 50 Alteryx workflows that serve near real time insights to global marketing teams
- Liaised with tech team in laying foundations of data warehouse for department needs to store and manage data according to org data governance framework
- Manged the data governance efforts for CRM system migration from Microsoft Dynamics to Salesforce
Sr. Coordinator, Account Marketing
Bain and Company
11.2017 - 10.2019
- Led digital transformation initiatives, introducing Tableau, PowerBI for dynamic reporting, reducing manual dependencies
- Designed, build and deployed custom SQL scripts and Alteryx workflows to source, blend, manipulate multiple data sources to enable multi-dimensional reporting and developed Business Intelligence reports to maintain and improve data integrity
- Trained users to navigate, understand dashboard stories and communicate results of marketing initiatives to the Account teams
Sr. Data Researcher
S&P Global Market Intelligence
04.2012 - 11.2017
- R&D lead for business process improvements in reference data integration projects for Master Data Management
- Developed BI reports framework and SQL scripts to
- Partnered with the tech team in designing, building and testing an in-house tool for the Master Data Management
- Developed an understanding of corporate dynamics and built lasting professional relationships by collaborating effectively with diverse teams
Education
MBA -
ICFAI Business School
India04-2010
BBA -
Symbiosis International University
India04-2007
Skills
Marketing Mix Modeling
Agile project management
Customer acquisition strategies
Data visualization
Resource planning and management
Data warehousing and governance
Languages
English
Full Professional
Timeline
Manager, Marketing Analytics
Bain and Company Inc
04.2022 - Current
Sr. Specialist, Analytics and Account Marketing
Bain and Company Inc.
10.2019 - 04.2022
Sr. Coordinator, Account Marketing
Bain and Company
11.2017 - 10.2019
Sr. Data Researcher
S&P Global Market Intelligence
04.2012 - 11.2017
MBA -
ICFAI Business School
BBA -
Symbiosis International University
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