ROHIT SHARMA
Vancouver,BC
Summary
I am a highly skilled and motivated Sales and Marketing professional with over 5 years of industry experience. I have worked in various roles within the industry, including cultivation, dispensary operations, product packaging, and sales. I have a deep understanding of the industry, and I am well-versed in the latest trends and regulations. I possess excellent communication and organizational skills and am passionate about providing exceptional customer service. Driven Area Sales Manager with 10+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Area Sales Manager
Wellness Extract
01.2024 - Current
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Developed comprehensive territory plans that ensured efficient allocation of resources and maximized productivity for the entire area.
- Prepared sales presentations for clients showing success and credibility of products.
- Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
- Hired, mentored and motivated sales professionals to service customer accounts and target metrics.
Cannabis Consultant (Cannabis and Hemp)
Canindica Global Capital Worldwide Ltd.
06.2022 - 12.2022
- Collaborated with clients to develop personalized cannabis strategies, resulting in 23% increase in overall client satisfaction
- Conducted educational workshops to promote responsible cannabis use, resulting in 47% increase in understanding cannabis regulations
- Conducted weekly product training sessions for dispensary team, leading to 44% improvement in staff product knowledge
- Utilized SOPs to monitor inventory levels and initiate reorder processes, ensuring optimal stock levels and reducing shortages by 26%
- Analyzed market trends to recommend new product introductions, contributing to 21% boost in company revenue
- Developed educational content for workshops highlighting the benefits of different cannabis consumption methods and their effects, resulting in 93% positive client outcomes
- Optimize inventory storage, reducing wastage by 13%
- Supported the development of Loyalty program strategies to enhance customer engagement and retention, contributing to a 19% increase in repeat business
- Utilized Canva to design visually engaging educational materials, contributing to a 23% increase in client engagement
- Collaborated with the team to organize workspace, improving productivity by 32%
- Developed educational content for workshops, highlighting the benefits of different cannabis consumption methods and their effects, resulting in 93% positive client outcomes.
Director of Sales and Marketing
Hemp Pharma AMRO Pvt. Ltd.
04.2016 - 01.2020
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
- Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
- Optimized digital marketing efforts through SEO improvements, PPC campaigns, email marketing initiatives, resulting in increased web traffic and lead generation.
- Streamlined internal processes for improved efficiency within the Sales and Marketing department, reducing costs while maintaining productivity levels.
- Utilized CRM software to track sales progression and communicate project needs.
- Analyzed and forecasted monthly sales data of existing marketed companies within designated area.
Zonal Business Manager
Sula Wines
01.2013 - 03.2016
- Conducted regular staff training sessions to enhance product knowledge, selling techniques, and customer service skills.
- Oversaw distribution and logistics, reducing inefficiencies and streamlining processes for Sula Wine company.
- Increased profit margin 12% through inventory control, cost control and increased route productivity.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Sr. Sales and Marketing Manager (North)
RedBull India
07.2011 - 11.2013
- Coordinated trade show appearances, ensuring maximum brand exposure and lead generation.
- Mentored junior staff members on best practices for marketing strategy development and execution.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
Branch Sales Manager (North)
RedBull India
01.2010 - 06.2011
- Led by example, exhibiting strong work ethic and consistently meeting or exceeding individual sales targets while inspiring team members to do the same.
- Coached and mentored sales team members to enhance individual performance, ultimately contributing to the overall success of the branch.
- Managed branch sales, customer service, finances and recordkeeping.
- Set clear performance goals for the sales team, providing regular feedback on progress toward targets while offering support where needed.
- Analyzed financial statements to identify cost control initiatives.
Manager of Client Services and Field Operations
Aqua Pure Water
03.2008 - 12.2010
- Increased revenue by identifying new business opportunities and forging strategic partnerships.
- Improved customer retention rates by implementing targeted loyalty programs and addressing potential concerns proactively.
- Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
- Assisted in recruiting, hiring and training of team members.
Education
Bachelor of Commerce -
Delhi University
India01.2005
Skills
- Social Media Marketing
- AI Data Scrapping
- Microsoft Office
- Sell it Right Certified
- Contract Negotiations
- Sales Tracking
- KPI Tracking
- Sales Training
- Complex negotiations
- Account Monitoring
- Closing strategies
- Competitor Analysis
Accomplishments
- Supervised team of 50+ staff members.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Resolved product issue through consumer testing.
Client Liaison
- Canopy Growth (Canada)
- Aurora Cannabis (Canada)
- All Nations (Canada)
- Canada Hemp Foods. (Canada)
- Midlake Facilites (Canada)
- MyCB1 (Netherlands)
- TLE (Spain)
Awards
- CLIO
- AAA
- Cannes
Languages
English
Full Professional
Affiliations
- Cannabis and Hemp Associations Worldwide
Certification
- Certified Sell It Right - April 18-2025
Timeline
Area Sales Manager
Wellness Extract
01.2024 - Current
Cannabis Consultant (Cannabis and Hemp)
Canindica Global Capital Worldwide Ltd.
06.2022 - 12.2022
Director of Sales and Marketing
Hemp Pharma AMRO Pvt. Ltd.
04.2016 - 01.2020
Zonal Business Manager
Sula Wines
01.2013 - 03.2016
Sr. Sales and Marketing Manager (North)
RedBull India
07.2011 - 11.2013
Branch Sales Manager (North)
RedBull India
01.2010 - 06.2011
Manager of Client Services and Field Operations
Aqua Pure Water
03.2008 - 12.2010
Bachelor of Commerce -
Delhi University