Rohit Manghot
North York,ON
Summary
Performance-driven Digital Marketing Specialist with 3+ years of experience managing paid media campaigns across Google Ads and Meta platforms. Proven track record of increasing ROI, lowering CAC, and scaling revenue through data-driven strategies, funnel optimization, and high-converting creatives.
Strong background in SEO(on-page, off-page & technical), funnel optimization, A/B testing and marketing analytics using tools like Google Analytics and SEMRUSH to improve performance and conversion rates.
Overview
4
4
years of professional experience
5
5
Certifications
Work History
Digital Marketing Manager
Road2Resell Electronics
North York, ON
12.2025 - Current
- Led end-to-end marketing strategy across TikTok, Instagram, and Facebook, aligning campaigns with business growth objectives
- Managed and scaled paid media campaigns through Google Ads and Meta Ads Manager, optimizing for ROAS, CAC, and conversion rates
- Drove 500+ conversions on a $1K budget while increasing monthly revenue from $40K to $65K (+62%) through data-driven campaign optimization
- Built and optimized B2B email marketing funnels using Mailchimp, increasing lead conversion through targeted campaigns, automation, and follow-ups
- Elevated search rankings from #12 to Top 3 by executing advanced technical and on-page SEO strategies using SEMrush and keyword planning tools, resulting in a 30% increase in organic traffic while reducing paid ad spend
- Leveraged Google Analytics and platform insights to analyze performance, identify trends, and implement continuous optimization
- Implemented strategic bidding and audience segmentation, leveraging A/B testing to improve campaign efficiency, reduce costs, and boost conversion rates
- Developed and managed email marketing campaigns in Mailchimp, increasing open rates and conversions through segmentation and A/B testing
- Performed ongoing website testing and audits to ensure optimal speed, functionality, and search engine performance
- Built and deployed fully custom-coded websites from the ground up (no AI tools), ensuring high
- Actively managed Google Business Profile, publishing regular updates on services and promotions to enhance local SEO, increase visibility, and drive higher conversion rates
Sales and Marketing Manager
PayMore Electronics
Toronto, Ontario
09.2024 - 12.2026
- Boosted monthly sales by 54% (from $65K to $100K+) without increasing ad spend by optimizing Google Ads and Meta campaigns
- Managed Google Ads, Meta Ads, Linkedin, Amazon ads and eBay campaigns with budgets up to $14,000/month, improving conversion rates by 38.7% and reducing CPC by 28%.
- Planned and optimized social media campaigns on Instagram and Facebook to improve engagement and conversions
- Designed high-quality marketing creatives and promotional assets using AI tools, Canva and Adobe
- Implemented SEO strategies(technical and on page) and improved website visibility using Google Analytics and keyword research tools
- Built and optimized sales funnels to enhance conversion rates and customer journey efficiency
- Managed inbound leads and nurtured customer relationships to convert prospects into paying customers
- Aligned closely with sales teams to ensure marketing initiatives supported revenue targets and business objectives
- Monitored campaign performance, analyzed key metrics, and continuously optimized strategies to improve ROI
- Conducted competitor and market analysis to support pricing, positioning, and campaign strategy
- Coordinated and executed product promotions and marketing initiatives to increase brand awareness and visibility
- Collaborated with cross-functional teams to plan, launch, and scale marketing programs (in store to boost reviews)
Marketing Assistant(SEO)- Content Strategy & Local
Walmart Canada
Mississauga, Ontario
05.2023 - 08.2024
- Assisted in developing and executing SEO strategies for content and local store visibility, helping increase organic traffic by ~20%
- Supported optimization of 50+ Product Listing Pages (PLPs) and Product Detail Pages (PDPs) for search rankings and customer conversions
- Helped plan and execute seasonal campaigns (Black Friday, Cyber Monday), focusing on high-conversion keywords using Walmart Reports and Google Ads Keyword Planner
- Contributed to Local SEO initiatives for 30+ Walmart Canada store locations, updating and managing Google Business Profiles for improved local search visibility
- Collaborated with agencies and internal teams to produce high-volume, SEO-optimized content, ensuring workflow efficiency and consistency
- Assisted in tracking and analyzing SEO performance using Google Search Console, Screaming Frog, and Adobe Analytics, identifying opportunities to improve CTR and ranking
- Helped create guidelines and best practices for on-page optimization and content strategy, improving SEO implementation across teams
- Supported cross-functional teams in aligning marketing initiatives with business objectives, contributing to overall GMV growth
Education
BBA - Marketing
Seneca College of Applied Arts And Technology
North YorkSkills
- SEO Strategy & Optimization (SEMrush, Ahrefs)
- Paid Advertising (Google Ads, Meta Ads Manager)
- Social Media Management (Hootsuite)
- Email Marketing Campaigns (Mailchimp)
- Creative Design & Content (Canva)
- Marketing Analytics & Reporting (Google Analytics)
- Conversion Rate Optimization (CRO) & Funnel Strategy
- Campaign Planning & Execution
- Audience Targeting & Retargeting Strategies
- Brand Positioning & Digital Strategy
- Content Marketing & Short-Form Video Strategy
- Partnership & Influencer Marketing
- Budget Management & ROI Optimization
Certification
Google Ads Certification
KEY ACHIEVEMENTS
- Led efforts to build the brand from scratch, creating a multi-page custom-coded website, implementing SEO and UX strategies, and driving traffic and conversions.
- Scaled paid ad campaigns to generate $120K+ in revenue within 4-6 months.
- Increased Organic Engagement by 4.5x through SEO (on-page, off-page and technical)
- Reduced customer acquisition cost (CAC) by 22% via funnel optimization
- Generated 500+ qualified leads/month with $1000 budget through Google & Meta campaigns
Timeline
Digital Marketing Manager
Road2Resell Electronics
12.2025 - Current
Sales and Marketing Manager
PayMore Electronics
09.2024 - 12.2026
Marketing Assistant(SEO)- Content Strategy & Local
Walmart Canada
05.2023 - 08.2024
BBA - Marketing
Seneca College of Applied Arts And Technology