ROHINA HADDEF
Fremont
Summary
Resident Experience Manager with a proven track record in driving lease-up success, increasing occupancy, and enhancing resident satisfaction. Experienced in leading and developing high-performing teams through coaching, feedback, and performance management. Skilled at overseeing resident relations, operations, and community initiatives while maintaining service standards and a strong online reputation. Proactive in leveraging feedback and market insights to improve processes, strengthen retention, and foster an engaged, well-managed residential community.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Resident Experience Manager - The Lorien | Reserve
Equity Residential
01.2025 - Current
- Managed day-to-day resident relations while supporting overall property operations and a positive living experience
- Played a key role in a successful lease-up, increasing occupancy to over 95% within 10 months
- Consistently met or exceeded leasing goals, averaging 22 leases per month during active lease-up
- Supported prospect engagement and conversion through timely follow-ups, contributing to strong lead-to-lease performance
- Collaborated with digital marketing teams to create social media content, including reels, driving increased online engagement and prospect inquiries
- Oversaw maintenance staff to ensure on-time unit turns, supporting move-in readiness and lease-up timelines
- Improved resident communication processes, helping reduce response times and improve resident satisfaction
- Monitored and responded to resident feedback across surveys and online platforms (Google, Yelp, social media), supporting improved online reputation
- Planned and hosted resident events that strengthened community engagement and supported retention during and after lease-up
- Delivered prompt, professional customer service via phone and email, contributing to resident retention and leasing success
- Assisted with daily leadership and operational responsibilities, reinforcing policies and ensuring consistent service
- Began training in property financials and reporting under the General Manager, preparing for advancement into a Community Manager role.
Leasing Consultant
Equity Residential
11.2022 - Current
- Provided high-quality customer service to prospective and current residents, building positive relationships
- Conducted apartment tours, greeted prospects, and answered questions about the community, pricing, and surrounding area
- Responded to resident inquiries and resolved concerns promptly to maintain satisfaction and retention
- Managed daily administrative tasks, including emails, phone calls, filing, and correspondence
- Coordinated move-in and move-out processes, including orientations and unit walkthroughs
- Maintained strong knowledge of lease agreements, pricing, availability, and community policies
- Stayed informed on local market trends, pricing, and amenities to support leasing efforts
- Assisted with lease negotiations to support occupancy goals while ensuring resident satisfaction
Freelance Artist
Chanel Inc.
05.2020 - Current
- Build the CHANEL Customer Circle by establishing relationships with new customers and expanding information with current ones
- Develop strong relationships with store personnel to gain support for the brand and maximize special event potential
- Strengthen relationships with clients by following-up, recommending new products and inviting them to promotional events
- Communicate effectively with clients by asking questions and listening attentively
- Manage and execute successful Pro Team, in-store and outsourcing events
HR Manager- Office Manager
One Health Home Health
12.2021 - 11.2022
- Welcoming patients to the facility
- Verifying medical insurance coverage and benefits for each patient
- Answering phone and email inquiries
- Performing clerical work, such as filing, copying, and faxing
- Complying with the regulations and policies of the facility.
- Completing all admissions paperwork and entering it digitally
- Scheduling appointments for consultations, tests, and procedures
- Addressing any patient complaints or concerns
- Preparing and maintaining patient charts
- Organized training sessions for new staff members on topics such as workplace safety procedures and company policies.
- Managed onboarding processes for new hires including paperwork completion and orientation activities.
- Evaluated existing human resource policies and procedures to ensure compliance with labor laws and regulations.
- Conducted initial interviews with potential employees to assess qualifications for open positions.
Leasing Consultant
Equity Residential
05.2021 - 12.2021
- Assisting Billing staff in processing assessments and delinquency notices
- Generating leads and setting up meetings through consistent phone prospecting, networking, and research
- Creates and maintains an atmosphere of quality services, providing warmth, and positive emphasis, as well as a calm environment
- Provided excellent customer service to current and prospective tenants by answering questions about available properties and responding promptly to tenant inquiries.
- Create and maintain a welcoming office environment for potential residents by providing refreshments and cleaning and opening the model apartment for tours
- Collects security deposits and monthly rents and credits accounts
- Performed regular inspections of vacant units to ensure they were ready for occupancy in a timely manner.
Business Manager
Neiman Marcus-Chanel Beauty
04.2017 - 04.2021
- Accepting additional duties or share responsibilities during busy times and/or as requested by Sales
- Developed long-term relationships with clients through regular contact and follow up activities.
- Coached and mentored staff members on effective communication, problem-solving, and conflict resolution techniques.
- Established key performance indicators to track progress of business objectives and goals.
- Managed the day-to-day operations of the business including scheduling resources, monitoring workflow and ensuring deadlines are met.
- Provided leadership in the development of policies, procedures, processes, systems, controls.
- Assisted in creating and executing marketing plans to increase customer loyalty and drive sales.
Counter Manager
Nordstrom - Lancome
03.2014 - 03.2016
- Building a teamwork environment
- Develop and maintain a productive team by hiring, training, and providing professional development
- Meet sales goals established by management and General Manager
- Work closely with the Department Manager, Account Executive and the Buyers to identify areas for development and missed opportunities
- Cooperating with fellow associates and management
- Develop and maintain effective working relationships with store management, Headquarters team, and brand vendor partners
- Perform daily department maintenance tasks including stock work, re-merchandising, display, price markdowns, merchandise transfers and light cleaning
Executive Assistant
Dataguise Inc
03.2011 - 03.2014
- Assist President with managing the budget for the department, including preparing and processing invoices and expense reports
- Assists in coordinating the agenda of senior management team meetings and off-sites
- Event Management, once a year to assist with managing yearly event to engage clients
- Assist the CEO in managing business and personal activities, including calendaring, meeting/event planning, travel logistics and expense management
- Assists with client inquiries, contacts Facilities Management staff, and handles special projects as necessary
- Perform general office duties such as ordering supplies, maintaining records management systems, and performing basic bookkeeping work
- Responsible for office initiative work, working with vendors/property management and other office manager type duties
Education
High School Diploma -
American High School
Fremont06.2005
Skills
- Leasing expertise and tenant engagement
- Building customer loyalty and maintaining resident satisfaction
- Team leadership, staff training, and task delegation
- Strategic goal setting and operational planning
- Organizational skills with strong attention to detail
- Effective time management and task completion
- Conflict resolution and handling confidential information with discretion
- Strong customer service orientation and interpersonal skills
- Effective phone, email, and in-person communication
- Microsoft Office Suite proficiency
- Process improvement and problem-solving
Certification
Zumba License Certification
LANGUAGES
Farsi Fluent
Urdu Intermediate
Timeline
Resident Experience Manager - The Lorien | Reserve
Equity Residential
01.2025 - Current
Leasing Consultant
Equity Residential
11.2022 - Current
HR Manager- Office Manager
One Health Home Health
12.2021 - 11.2022
Leasing Consultant
Equity Residential
05.2021 - 12.2021
Freelance Artist
Chanel Inc.
05.2020 - Current
Business Manager
Neiman Marcus-Chanel Beauty
04.2017 - 04.2021
Counter Manager
Nordstrom - Lancome
03.2014 - 03.2016
Executive Assistant
Dataguise Inc
03.2011 - 03.2014
High School Diploma -
American High School