Summary
Overview
Work History
Education
Skills
Timeline
BusinessAnalyst

Rohan Popli

Marketing Manager
Hamilton,ON

Summary

With over 7 years of experience in lead generation, client acquisition, and account management, I excel in developing and executing sales strategies to meet and exceed targets. My strong leadership skills and proficiency in market analysis have enabled me to identify new opportunities across North America, APAC, and MENA regions.

Overview

7
7
years of professional experience

Work History

Marketing Manager

Envirotech exteriors Inc
Hamilton, Ontario, Canada
03.2024 - Current

Develop and execute marketing strategies across various channels such as social media, website, email, and home shows.


Create engaging content including blogs, case studies, and social media posts.


Analyze market data and report campaign performance.


Collaborate with sales and operations teams to generate leads, support clients, and manage databases.

Inside Sales Manager

Citixsys Technologies pvt ltd
06.2023 - 12.2023
  • Successfully nurtured a high volume of accounts, exceeding upsell/cross-sell targets.
  • Demonstrated end-to-end sales responsibility for the the MENA Region
  • Actively participated in client management calls, contributing to client satisfaction and retention.
  • Developed a deep understanding of partners' business goals and translated data into compelling stories and actionable insights.
  • Collaborated with the sales team to establish, maintain, and grow client relationships.
  • Provided consultation to partners in the field, including client partners and third-party vendors.
  • Documented all aspects of the sales cycle using various CRMs and utilized LinkedIn for target identification.

Team Lead- Inside Sales

C- Zentrix
09.2021 - 03.2023
  • Drive global demand generation efforts across omnichannel digital campaigns, email and online marketing, and webinars
  • Manage a team of inside sales representatives and mentoring to improve their sales skills and achieve sales targets
  • Develop and implement effective marketing and sales strategies, resulting in significant revenue growth and increased customer satisfaction and retention
  • Expand company operations to North American and Middle east markets through new business wins and partnerships.
  • Surpass sales goals by 10% Quarter on Quarter with implementation of diverse sales tools and strategies

Sr Executive Demand Generation

Knowlarity Communications
05.2019 - 09.2021
  • Develop and implemented demand generation strategies that generate awareness and interest in Knowlarity's products and services across various channels, including email, social media, webinars, and events.
  • Collaborate with the sales team to identify and onboard high-value clients like Icici Bank, Vedantu, Emaar resulting in a 30% increase in new business in the first year

Business Development Executive

Just Dial Ltd
01.2018 - 05.2019
  • Identify and converted higher-value sales opportunities to both new and previous customers, including multi-delegate(group) bookings.
  • Collaborate with sales and marketing departments to support business objectives and client acquisition.
  • Clients included Oyo, Aakash Institute, Toppr, Fortis Hospital.

Education

MBA - Marketing And International Business

GGSIPU
New Delhi
01-2019

Skills

  • Business Development
  • Marketing
  • Digital Marketing
  • Account Management
  • Market Research
  • Sales tools like Zoho, Salesforce
  • Customer Relationship Management
  • Lead Generation
  • Client Support
  • Database Management

Timeline

Marketing Manager

Envirotech exteriors Inc
03.2024 - Current

Inside Sales Manager

Citixsys Technologies pvt ltd
06.2023 - 12.2023

Team Lead- Inside Sales

C- Zentrix
09.2021 - 03.2023

Sr Executive Demand Generation

Knowlarity Communications
05.2019 - 09.2021

Business Development Executive

Just Dial Ltd
01.2018 - 05.2019

MBA - Marketing And International Business

GGSIPU
Rohan PopliMarketing Manager