Roger Evans
Burlington
Summary
At Masonite International Corp, I spearheaded teams to develop and implement product programs, incrementally grow share and enhance customer profitability, leveraging my expertise in strategic planning and relationship building. My leadership fostered a culture of innovation and continuous improvement, significantly boosting team morale, individuals development and client satisfaction.
Overview
27
27
years of professional experience
Work History
Director Wholesale
Masonite International Corp
01.2023 - Current
- Responsible for approximately 7% of company sales in businesses across both Canada and USA, focusing on mutual growth and success.
- Effectively developed and implemented Exterior door strategy in Canada
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Tactical problem solving capitalizing on strong internal relationships and operational insight
- Managed budgeting processes, ensuring fiscal responsibility and volume accuracy through utilization of statistical and market dynamic inputs
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
Vice President Canada
Masonite International Corp
01.2022 - 01.2023
- Developed and implemented strategic initiatives across multiple business and market segment platforms
- Responsible for growth and profitability improvement for approximately 9% of company sales
- Negotiated high-value contracts that maximized profitability while mitigating risks for the organization
- Developed an optimized structure to effectively service customer base and enable team personal development
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Established a culture of continuous improvement by fostering open communication channels and empowering team of 18 to voice their ideas.
- Collaborated with senior leadership to develop strategic initiatives and long term goals.
- Cultivated strong relationships with key stakeholders, including customers, vendors, and internal teams to promote collaboration and mutual growth.
- Managed financial planning and budgeting processes, ensuring fiscal responsibility and volume accuracy
- Enhanced company profitability by implementing strategic business plans and optimizing operational processes.
Director National Accounts
Masonite International Corp
01.2016 - 01.2022
- Strategic direction and implementation for all Retail customers including Home Depot Canada, Rona/Lowes Canada and Retail buying groups.
- Engaged in Wholesale Business management to foster development and learnings across both interior and exterior product lines.
- Effective negotiation skills and strong focus on profitability across all business turning largest account into most profitable in the company.
- Personal development in Leadership training and Executive Coaching to support developing high-performing teams.
- Optimized team performance through facilitation of "The Challenger Sale" selling strategy.
- Developed multiple employees through a mentoring program designed to support growth of high potential performers.
- Managed and developed a team of 12 employees.
National Account Manager
Masonite International Corp
01.2006 - 01.2016
- Managed Home Depot Canada business, Responsibilities included development and implementation of pricing programs, merchandising programs and all sales initiatives.
- Managed a team of 11 Employees.
- Built strong relationships with key decision-makers at the executive level within Home Depot Canada
- Executed multiple product line reviews to support profitable business growth
- Developed and executed all programs across both interior, exterior and stile & rail product categories
- Facilitated sales training programs for sales teams across USA & Canada
- Awarded multiple Vendor of the Year for Home Depot Canada
Account Manager
Masonite International Corp
04.2001 - 01.2006
- Managed Home Depot Western Canada business, including development and implementation of pricing programs, merchandising programs and all sales initiatives.
- Increased client satisfaction by tailoring programs and processes, building strong relationships and addressing their needs promptly.
- Redesigned and executed new pricing structure and pricing assets to retail customer base
- Established foundational understanding and learning of manufacturing processes and procedures to enable better strategic decisions and increase product knowledge
- Developed and executed all sales initiatives and product program, tailored to Western Canada market
- Managed a team of 6 Sales Representatives.
- Awarded multiple Vendor of the Year for Home Depot Canada
Merchandising Assistant
Masonite International Corp
02.1999 - 03.2001
- Increased sales by creating visually appealing merchandise displays and product arrangements.
- Coordinated promotional events, contributing to increased overall store sales and customer engagement.
- Managed all marketing assets
- Supported account management in all management activities
Customer Service
Masonite International Corp
12.1997 - 02.1999
- Foundational learning of customer service Interior door products and company processes
- Learned customer profiles and developed customer relationships
Education
Marketing - Marketing
Niagara College
Welland, ON04.1996
Skills
- Relationship building
- Strategic planning
- Strategic Decision-Making
- Transparent Accountability Practices
- Verbal and written communication
Accomplishments
HAL-C graduate
Inaugural Chair of the Immigrant DEI group
"Challenger Selling" Training & Facilitation
Change Management Training
Certified DDI Facilitator
10 time Home Depot Vendor of the Year recipient
Consistently awarded top vendor recognition due to year up year, delivering the highest level of customer support, operational execution, innovation and strategic business development
Timeline
Director Wholesale
Masonite International Corp
01.2023 - Current
Vice President Canada
Masonite International Corp
01.2022 - 01.2023
Director National Accounts
Masonite International Corp
01.2016 - 01.2022
National Account Manager
Masonite International Corp
01.2006 - 01.2016
Account Manager
Masonite International Corp
04.2001 - 01.2006
Merchandising Assistant
Masonite International Corp
02.1999 - 03.2001
Customer Service
Masonite International Corp
12.1997 - 02.1999
Marketing - Marketing
Niagara College
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