Rodrigo Tertuliano
Vancouver,BC
Summary
Dynamic Senior Graphic Designer with a proven track record at Universal Group, successfully quadrupling brand portfolio while ensuring cohesive visual identity. Expert in Adobe Creative Suite and project management, I excel in creating impactful marketing materials and engaging social media content, driving brand recognition and stakeholder satisfaction.
Overview
8
8
years of professional experience
Work History
Senior Graphic Designer
The Universal Group
Vancouver, Canada
05.2022 - Current
- Led the implementation of unified branding standards across The Universal Group, supporting growth from 4 to 16 companies, quadrupling the brand portfolio over four years while ensuring consistent brand identity across all business units.
- Created high-quality visual assets for print, digital, and social media that adhered to brand guidelines and supported strategic objectives.
- Managed internal design requests, delivering projects on time while aligning with stakeholder expectations.
- Design and deploy email marketing campaigns, manage contact lists, and create HubSpot templates.
- Develop and manage annual social media content calendar; create engaging posts consistent with brand voice.
- Oversee website updates and organize shared design assets for accessibility and version control.
- Monitored and responded to Google reviews across multiple company profiles, maintaining and enhancing brand reputation.
- Produce performance reports for leadership review to inform strategic decisions.
- Source and coordinate with vendors; contribute to cross-departmental strategy meetings.
Graphic Designer
The Universal Group
Vancouver, Canada
03.2020 - 05.2022
- Designed visual communications for internal sub-brands to enhance brand consistency.
- Prepared online and offline layouts that aligned with business needs and adherence to guidelines.
- Organized event collateral and contributed ideas in weekly brainstorming sessions to support project objectives.
Part-Time Graphic Designer
The Universal Group
Vancouver, Canada
07.2019 - 03.2020
- Developed creative concepts for marketing campaigns and client projects.
- Created digital and print layouts that aligned with brand standards, enhancing visual identity.
- Created and edited visual content for digital and print platforms.
- Collaborated with cross-functional teams to ensure design consistency.
- Researched and selected imagery that embodied product values, supporting creative direction in ideation sessions.
Sales Specialist
Best Buy Canada
Vancouver, Canada
10.2017 - 06.2019
- Recommended products based on customer needs, enhancing sales outcomes.
- Met sales and service targets while upholding department standards.
- Worked with peers to deliver exceptional customer experiences.
Contract Graphic Designer
EastWest BioScience Ltd.
Vancouver, Canada
11.2018 - 01.2019
- Designed marketing materials to promote EastWest BioScience products effectively.
- Created digital graphics for social media campaigns and website content.
- Designed digital and print layouts aligned with product guidelines, sourcing visual assets to enhance design quality.
- Collaborated with stakeholders to ensure brand consistency across all visual elements.
- Streamlined organization of digital files in Google Drive, facilitating easier access and collaboration.
Education
Digital Marketing Certificate -
BrainStation
Vancouver, BC05-2025
Media Techniques for Business -
British Columbia Institute of Technology - BCIT
BC12-2019
Business Communication -
Sprott Shaw College
Vancouver, BC12-2017
Art Direction Course -
IMPACTA
Sao Paulo, Brazil07-2016
Bachelor’s Degree - Marketing
Anhanguera Educacional
Sao Paulo, Brazil01-2013
Skills
- Graphic design
- Adobe Creative Suite expertise
- User experience design
- Digital advertising design
- Website design
- Logo creation expertise
- Brand identity
- Branding strategies
- Content creation
- Social media graphics
- Presentation design
- Art direction skills
- Layout and print design
- Email design proficiency
- Design project oversight
- Concept development
- Content strategy
- Social media marketing
- Project management skills
- Project coordination
- Design performance metrics
- Client relationship management
- Time management
- Time management
Behance
behance.net/rodrigotertuliano
Timeline
Senior Graphic Designer
The Universal Group
05.2022 - Current
Graphic Designer
The Universal Group
03.2020 - 05.2022
Part-Time Graphic Designer
The Universal Group
07.2019 - 03.2020
Contract Graphic Designer
EastWest BioScience Ltd.
11.2018 - 01.2019
Sales Specialist
Best Buy Canada
10.2017 - 06.2019
Digital Marketing Certificate -
BrainStation
Media Techniques for Business -
British Columbia Institute of Technology - BCIT
Business Communication -
Sprott Shaw College
Art Direction Course -
IMPACTA
Bachelor’s Degree - Marketing
Anhanguera Educacional