Rodrigo Lima
Kelowna,Canada
Summary
- With over 20 years of professional experience in Business Development and Account Management, specializing in selling to C-Suite executives (CEO and VP levels) in the O&G and Aviation industries. Proven expertise in leading high-impact projects and negotiations, working effectively with cross-functional teams across sales, marketing, partners, operations, and legal. Known for being dynamic, results-oriented, and thriving in fast-paced environments. Currently serving as a board member for Seniors Outreach Services Society, a non-profit organization dedicated to enhancing seniors' lives in Kelowna.
- Fluent in English, Spanish, and Portuguese, with a strong ability to communicate, negotiate, and draft documents in multiple languages.
- Canadian citizen status, demonstrating adaptability and commitment to contributing to both local and international markets.
Overview
15
15
years of professional experience
Work History
Director of Business Development
SKYTRAC Systems
01.2024 - Current
- Led sales growth and revenue generation in aviation and satellite industry, with a focus on Business Aviation in U.S. and Europe, while also expanding market reach to customers across Europe, Latin America, and Asia-Pacific. Collaborated with cross-functional teams to drive strategic initiatives and optimize customer engagement.
- Successfully managed high-profile accounts such as Gulfstream, Airbus, General Atomics and Textron, leveraging strong relationships to drive significant revenue growth and secure major contracts. Demonstrated expertise in leading complex negotiations and aligning cross-functional teams to achieve strategic objectives.
- Increased client base by developing and implementing effective business development strategies.
- Mentored team members to develop their skills, leading to increased productivity and successful promotions within the company.
- Negotiated, prepared, and signed contracts with clients.
Board Director
Senior Outreach Services Society
08.2021 - Current
- Serve as a volunteer board member and treasurer, responsible for overseeing financial management, budgeting, and compliance with legal and ethical standards. Lead chapter meetings to ensure strategic alignment and effective decision-making. As treasurer, manage financial reporting and budgeting processes and ensure fiscal responsibility, including preparation of annual audits. Chair HR Committee, driving organizational development and talent management initiatives. Collaborate with fellow board members to set long-term goals and foster sustainable growth for the organization.
International Sales Manager
SKYTRAC Systems
03.2023 - 12.2023
- Responsible for driving sales growth and revenue in aviation and satellite industry across Europe, Latin America, and Asia Pacific, collaborating with cross-functional teams.
- Retained 95% of clients, brought in 18 new clients, and onboarded 134 new clients from competitor that was acquired by our Parent company, resulting in increased revenue and improved customer satisfaction scores.
- Travelled from US to Europe to reach customers in international markets.
- Documented transactions and managed high-value accounts using HUBSPOT.
Sales Operations and Key Account Manager
SKYTRAC Systems
09.2019 - 02.2023
- Managed OEM and Reseller/Distributor accounts, streamlining sales processes and providing leadership to the sales team.
- Cultivated strong client relationships, driving sustained business growth.
- Successfully negotiated contract renewals, ensuring long-term partnerships and continuous collaboration.
- Developed and implemented sales forecasts, targeting and achieving daily, monthly, and annual objectives.
Business Development Manager LATAM
SKYTRAC Systems
12.2017 - 08.2019
- Contractor representing SKYTRAC in Brazil, responsible for maintaining sales relationships and developing marketing and sales plans.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
- Established relationships with key decision-makers within the customer's organization to promote growth and retention.
Sales Manager
CHC Brasil
09.2012 - 10.2017
- Responsible for sales development activities in Brazil and in LATAM, managing customer relationships with significant IOCs and Petrobras.
- Increased sales revenue by developing and implementing strategic territory plans.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
Sales Manager
Exterran Oil and Gas
06.2011 - 08.2012
- Implemented business development strategies, identified sales opportunities, and managed account inquiries.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
Sales Coordinator
Exterran Oil and Gas
06.2009 - 06.2011
- Coordinated sales processes, developed proposals, and managed sales opportunities within the team.
- Negotiated contracts on behalf of the organization while adhering to set guidelines; leading successful deals that resulted in increased profits.
- Coordinated product demonstrations to showcase key features for sales prospects.
- Managed efficient RFP database and responses, generating timely reports to inform and adjust plans.
Education
Extended Learning - Professional Sales
Langara College
Vancouver, BC12.2023
Extended Learning - Non-Profit/Public/Organizational Management
University of Toronto, Rotman School of Management
Toronto, Canada 06.2023 - 05.2023
MBA - Marketing
Fundação Getúlio Vargas - FGV
Rio De Janeiro, Brazil01.2006
Bachelor of Science - Manufacturing Engineering
CEFET/RJ
Rio De Janeiro, Brazil01.2002
Skills
- Achieved significant revenue growth through strategic business development
- Secured high-profile contracts and established key industry partnerships
- Led successful negotiations and managed complex sales cycles
- Developed and executed business plans aligned with corporate goals
- Expert in fostering long-term relationships with major clients and OEMs
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Portuguese
Native or Bilingual
French
Elementary
Timeline
Director of Business Development
SKYTRAC Systems
01.2024 - Current
Extended Learning - Non-Profit/Public/Organizational Management
University of Toronto, Rotman School of Management
06.2023 - 05.2023
International Sales Manager
SKYTRAC Systems
03.2023 - 12.2023
Board Director
Senior Outreach Services Society
08.2021 - Current
Sales Operations and Key Account Manager
SKYTRAC Systems
09.2019 - 02.2023
Business Development Manager LATAM
SKYTRAC Systems
12.2017 - 08.2019
Sales Manager
CHC Brasil
09.2012 - 10.2017
Sales Manager
Exterran Oil and Gas
06.2011 - 08.2012
Sales Coordinator
Exterran Oil and Gas
06.2009 - 06.2011
Extended Learning - Professional Sales
Langara College
MBA - Marketing
Fundação Getúlio Vargas - FGV
Bachelor of Science - Manufacturing Engineering
CEFET/RJ
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