RODERICK BRAMLEY
North Vancouver,BC
Summary
I'm a horticulture equipment sales professional with LED greenhouse lighting sales experience. I have sold LED lighting for LED Smart, Mechatronix and Parus LED to customers in western Canada and USA. During my time as sales territory manager for Bellpark Horticulture I sold greenhouse automation equipment to the largest greenhouse growers in the USA. Throughout my career I have exceeded my sales quota's through my in depth knowledge of horticulture equipment, ands on experience growing plants and dedicated customer service.
Overview
24
24
years of professional experience
Work History
Horticulture Lighting Sales Manager
LED Smart Inc.
04.2023 - Current
- Developed pricing strategy for market penetration.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
- Coached employees in successful selling methods of LED greenhouse lighting.
- Worked with engineering to improve grower UI optimization.
VP of Sales and Business Development
DUT Electronics Inc.
11.2019 - 03.2023
- Developed & executed market entry & distribution plan from start-up.
- Won sales with large OEM manufacturers.
- Started and nurtured winning relationships with large distributors.
- Trained distributor sales representatives.
- Attended trades shows & networking events
West Coast USA Territory Manager
Bellpark Horticulture
09.2016 - 05.2019
- Sold European-made greenhouse & nursery robotics to USA's largest horticulture corporations.
- Worked with growers, C level executives to automate the movement of plants and materials.
- Won multiple large custom turnkey automation equipment sales and installation deals with Cannabis, Nursery & greenhouse customers.
National Account Manager
American FIFO Innovations Inc
09.2008 - 04.2013
- Awarded national roll out equipment purchases orders with many of Corporate America's largest companies.
- Opened the door to full sales cycle purchase orders with over 80,000 restaurants from cold call to after sales service.
- Worked with engineers, production, operations, finance, & purchasing to custom tailor national roll outs to corporate America's needs.
President / Sales Consultant
Foundation Organics
02.2006 - 07.2008
- National sales consultant for an international organic bio-pesticide manufacturer.
- Obtained & nurtured sales with Americas' largest agriculture input company.
- Created successful national marketing & advertising programs.
- Established winning relationships with distributor reps.
Commercial Account Manager
Grotek Manufacturing Inc
01.2003 - 01.2006
- Increased sales in my territory by over %1500 in less than 1 year.
- Received 2 major promotions within 2 years from Inside Sales to Outside Sales & finally Commercial Account Manager.
- Gained in-depth knowledge of the Cannabis & hydroponics industry.
President
RZ Distributors
01.2000 - 01.2003
- Imported unique items from China & distributed them throughout Canadian garden centers, hardware stores, electrical wholesalers & HVAC wholesalers.
- Handled all accounting, sales management, shipping, receiving & marketing.
- Developed and managed a small team of sales reps.
Education
Diploma - International Trade
FITT
Vancouver BCHigh School Diploma -
Glen Eagle Secondary
Coquitlam, BCSkills
- 12 years of horticulture equipment sales
- 5 years of LED greenhouse lighting sales
- Hands on experience in commercial growing
- Sales territory development & management
- Business plan development & execution
- Sales presentations
- Networking
- Relationship management
- Negotiation
- CRM, MS office
Timeline
Horticulture Lighting Sales Manager
LED Smart Inc.
04.2023 - Current
VP of Sales and Business Development
DUT Electronics Inc.
11.2019 - 03.2023
West Coast USA Territory Manager
Bellpark Horticulture
09.2016 - 05.2019
National Account Manager
American FIFO Innovations Inc
09.2008 - 04.2013
President / Sales Consultant
Foundation Organics
02.2006 - 07.2008
Commercial Account Manager
Grotek Manufacturing Inc
01.2003 - 01.2006
President
RZ Distributors
01.2000 - 01.2003
Diploma - International Trade
FITT
High School Diploma -
Glen Eagle Secondary
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