Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Rochelle Lee

Santa Cruz,CA

Summary

Experienced and results driven Store Manager with 13 years of success in the surf and lifestyle retail industry. Proven ability to drive sales, build lasting customer relationships and manage key retail accounts in both storefront and B2B settings. Deep industry knowledge and a hands-on, customer focused approach make me a valuable asset in retail operations and account growth.

Overview

12
12
years of professional experience

Work History

Store Manager

Boardriders
08.2015 - 04.2025
  • Lead a team of 10+ employees in a retail store generating 1.5M+ annually.
  • Established long-term customer relationships to enhance client loyalty and satisfaction.
  • Assisted with recruiting, hiring, training and mentoring new staff members.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Boosted overall store sales by implementing innovative marketing strategies and exceptional customer service standards.
  • Improved customer satisfaction through staff training in customer service and product knowledge.
  • Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
  • Improved store layout for better customer flow and product visibility, leading to increase in average purchase size.
  • Consistently met or exceeded sales targets through effective leadership of the sales team.

Assistant Store Manager

Billabong
03.2013 - 08.2015
  • Assisted the Store Manager in analyzing sales data to identify trends and make informed decisions for improving overall store performance.
  • Enhanced store appearance for increased sales by maintaining cleanliness and implementing strategic merchandise displays.
  • Supervised and evaluated staff to help improve skills, achieve daily objectives, and attain advancement.

Education

Cabrillo College
Aptos, CA

Skills

    Sales & Profit Growth

    P&L Accountability

    KPI Management

    Customer Service Excellence

    Store Operations

    Inventory Management

    Visual Merchandising

    Staff Training & Leadership

Accomplishments

    Highest ADS in the company for fiscal year 2021

Timeline

Store Manager

Boardriders
08.2015 - 04.2025

Assistant Store Manager

Billabong
03.2013 - 08.2015

Cabrillo College

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Rochelle Lee