Summary
Overview
Work History
Education
Skills
Additional Information
Interests & Abilities
Timeline
Generic

Robyn Haliburton

Toronto,ON

Summary

Driven Merchandise Manager with 18+ years of experience in maximizing product sales and overseeing merchandise selection.

Expert analyst of sales and trends to provide detailed and focused selection of products sought by target customers.

Effective visionary to drive brand identity marketing initiatives.

Overview

22
22
years of professional experience

Work History

Multi-Brand Territory Sales Director

VUEPOINT CONSULTING
11.2020 - Current
  • Increased sales revenue by building and maintaining strong relationships with key clients.
  • Developed strategic sales plans for achieving territory growth and meeting targets.
  • Expanded market presence by identifying potential clients, conducting product presentations opening new accounts
  • Managing a portfolio of 200+ accounts, ensuring high levels of client satisfaction and retention.
  • Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
  • Analyzed regional market trends to identify new business opportunities and areas for expansion.

Director of Merchandise & Creative Strategies

Sporting Life Group
02.2002 - 08.2020
  • Lead purchasing team to create outstanding presentations of themed branded assortments for diverse customer base.
  • Developed and implemented brand strategies during expansion from 5 to 12 bricks and mortar stores in addition to ecommerce platform.
  • Participate in top vendor appointments and strategy meetings.
  • Analyzed market intelligence to create seasonal colour palettes, trend and style direction for purchasing team to follow. Including men's women's & kids categories of Outdoor, Sport and Fashion.
  • Reviewed each store location's buying trends to ascertain correct assortment of apparel for maximum sales and profits.
  • Traveled internationally attending seasonal market appointments and trade shows to observe newest trends and make proactive buying decisions.
  • Forecast purchasing trends and improved merchandising strategies.
  • Motivated team members to meet and exceed sales targets.
  • Develop and maintain monthly focus calendar - Create guideline plan for Marketing/Ecommerce/ Visual Merchandising and display.
  • Create and present bi-annual vision document for in store, online Merchandising and Marketing which served as roadmap for each season ahead
  • Lead branding team interactions marketing and other stakeholders to maintain brand vision
  • Developed advertising strategies for marketing communications
  • Directed and edited seasonal marketing materials
  • Hands on production of seasonal photo shoots, including model selection, styling, propping to support brand vision
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
  • Drove business expansion by identifying new markets, conducting research, and developing targeted marketing campaigns.
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.

Education

Fashion Merchandising

International Academy Of Merchandising And Design
Toronto

York University - Schulich School Of Business
Municipality of York
2010

Skills

  • Strategic thinking
  • Performance Analysis
  • Insightful forecaster of trend, style and and silhouette
  • Merchandising
  • Effective Relationship Builder
  • Creative planning
  • Teamwork
  • Project Management
  • Improvement planning

Additional Information

At Sporting Life Inc.

Divisional Merchandise & Marketing Manager

Sr. Buyer

Buyer

Interests & Abilities

Art, Home renovation, Kayaking, Cycling, Swimming, Fishing.

Conversationally fluent in French.

Timeline

Multi-Brand Territory Sales Director

VUEPOINT CONSULTING
11.2020 - Current

Director of Merchandise & Creative Strategies

Sporting Life Group
02.2002 - 08.2020

Fashion Merchandising

International Academy Of Merchandising And Design

York University - Schulich School Of Business

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Robyn Haliburton