Gardening, Travel, Agro-tourism, Ecological Conservation, Oenology
Hi, I’m
Robyn Cauchy
Product Owner
Toronto,Ontario
Summary
Passionate and inquisitive systems thinker, committed to continuous improvement of processes, end-user experiences and business outcomes. Cross-functional and cross-cultural global collaborator.
Proven ability from management consulting and marketing agency leadership to ramp up on new industries and technologies quickly, and present compelling business cases succinctly for executive buy-in.
Overview
17
years of professional experience
5
years of post-secondary education
4
Languages
Work History
GALEToronto, Ontario
Product Owner - ALCHEMY AI
08.2022 - Current
Job overview
- Crystallized vision for portfolio of 5+ interrelated AI-powered solutions for media strategists, planners and analysts
- Documented and socialized 18-month roadmap of investments and initiatives to move ALCHEMY toward vision
- Implemented governance process for adding initiatives to roadmap or changing priorities and sequence
- Negotiated contracts with 2 core data partners, resulting in more robust data assets at reduced cost to GALE and clients
- Created content for 2 foundational training courses on the ALCHEMY platform and core processes; delivered training to 150+ colleagues in 5+ domains
- In collaboration with Heads of Engineering and Data Science, allocated global teams of developers, information architects, data scientists and UX designers to build prioritized features
- Advised GALE Communications & Product Marketing teams on SEO-friendly website content, blog content, sales collateral and other marketing materials to be developed
GALEToronto, Ontario
Product Owner - AskGALE Research
02.2017 - 08.2022
Job overview
- Led complex, multi-method customer experience, product, brand and marketing research projects, often 4+ concurrently
- Hired, managed performance for and mentored all Research team members, growing team from just myself to 8 FTE
- Established strong relationships with platform and sample vendors to secure favourable pricing across projects
- Encouraged experimentation with a range of quantitative, qualitative, syndicated and ai-powered platforms to advance efficiency and quality of research
- Advised Client Services Leads on appropriate scope and pricing to hit client budgets and GALE target margins on delivery
- Collaborated with Head of Data Science to develop proprietary customer segmentation models and workflows pairing survey insights to clients' detailed first party data assets
GALEToronto, Ontario
Digital Marketing & UX Strategist
09.2014 - 02.2017
Job overview
- Crafted data-driven strategies for email CRM, blog and organic social content marketing, sales enablement apps, and loyalty program design
- Brought customer-centric mindset to multiple projects where delivery of marketing or data strategy was dependent on building digital products from scratch. For instance:
- Defined requirements and managed backlog within JIRA for a GALE-built content management system to host client marketing microsites, resulting in increased control over tagging, data capture and strategic insights; oversaw implementation for a natural foods & personal care CPG company
- Interviewed HQ and front-line stakeholders at a Top 10 North American Bank to define requirements for a Sales Enablement platform; defined KPIs to measure pilot and led user testing approach to advance from Beta to launch-ready product.
- Led robust user journey mapping, competitive intelligence and concept testing research agenda to support a fashion retailer build its first integrated loyalty and ecommerce app; guided UX designs, managed backlog of features and enhancements.
BMO Bank Of MontrealToronto, Ontario
Senior Manager - CX Strategy
05.2012 - 08.2014
Job overview
- Piloted a central BMO approach to journey mapping, persona development, and experience co-creation workshops with 4 lines of business, leading to new insights about how customers experience BMO, and resulting impact on their relationship to the bank
- Gathered intelligence from cross-functional stakeholders in Technology, Risk, Product and Front Line teams to illuminate how internal process choices drive good or bad customer experience outcomes, and foster dialogue about solutions
- Managed internal NPS reporting process, ensuring senior leaders submitted timely updates on customer experience improvement initiatives, for quarterly review by C-suite and Board of Directors; clarified and synthesized reported to increase comparability across lines of business
BMO Bank Of MontrealToronto, Ontario
Manager - Sales Model Strategy & Design
08.2010 - 04.2012
Job overview
- Built scenario planning model to assess expected revenue impact of changes to front line sales staffing, compensation, and incentives structures
Monitor GroupToronto, Ontario
Management Consultant
09.2006 - 08.2010
Job overview
- Developed workshop materials and facilitated breakout groups for a Strategic Foresight project for teams from DuPont's Crop Protection Chemicals and Pioneer Seeds divisions; used workshop insights to build financial projection models to guide DuPont's investment roadmap
- Conducted field research and case study development to present the Secretary of Ninh Thuan Province of Vietnam a suite of alternative economic development plans, including potential for development of viticulture and agro-tourism industries
- Delivered training, in Spanish, to 200+ Bayer's LATAM Product Managers on Monitor's 'Where to Play, How To Win' strategic framework for B2C marketing
- Led customer and prospect interviews with Procurement experts for Enterprise SaaS, in Chile and Argentina, in Spanish, to develop a regionally relevant marketing and pricing strategy for Microsoft's Enterprise Suite
Education
McGill UniversityMontreal, QC
Bachelor of Commerce from International Business
09.2002 - 05.2006
Universidad Católica De ArgentinaBuenos Aires, Argentina
International Exchange from Latin American Studies
08.2004 - 06.2005
University of AmsterdamOnline (Coursera)
Specialization from Methods And Statistics In Social Sciences
09.2018 - 03.2019
Skills
Strategic planning
Interests
Timeline
Product Owner - ALCHEMY AI
GALE
08.2022 - Current
University of Amsterdam
Specialization from Methods And Statistics In Social Sciences
09.2018 - 03.2019
Product Owner - AskGALE Research
GALE
02.2017 - 08.2022
Digital Marketing & UX Strategist
GALE
09.2014 - 02.2017
Senior Manager - CX Strategy
BMO Bank Of Montreal
05.2012 - 08.2014
Manager - Sales Model Strategy & Design
BMO Bank Of Montreal
08.2010 - 04.2012
Management Consultant
Monitor Group
09.2006 - 08.2010
Universidad Católica De Argentina
International Exchange from Latin American Studies
08.2004 - 06.2005
McGill University
Bachelor of Commerce from International Business
09.2002 - 05.2006
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