Robin Walters

Dynamic Senior Marketing Manager with proven expertise at Sunnova Energy International in event planning and budget management. Successfully enhanced industry partnerships and executed strategic sponsorships, driving measurable business outcomes. Known for effective communication and teamwork, consistently delivering high-quality results while managing complex projects and vendor relationships.

• Professional Convention Management Association (PCMA)
• International Association of Exhibitions and Events (IEEE)

• Lori Schwartz, Experiential Marketing Executive & Curator, StoryTech, 310-367-0981, lori@story-tech.com
• Navi Ramnarain, Event Program Manager, Future, 646-546-1307, Navi.Ramnarain@futurenet.com
• Liat Kozuch, Director of Events, Future Media Concepts (FMC), 646-603-7333 or 212-233-3500, Liatk@fmctraining.com
• Elliott Ferguson, CEO & President, Destination DC (Washington DC CVB), 202-789-7014, Elliott.Ferguson@destinationdc.com

• Sunnova Energy International, Houston, TX, 09/21, Present, Senior Marketing Manager, Events, Develop and execute a comprehensive strategy that aligns with brand objectives, goals and priorities., Enhance relationships with key industry associations and identify opportunities for partnership, sponsorship, and thought leadership., Collaborate with cross-functional teams, executives, senior leaders and key stakeholders to identify priority events and goals, outreach strategy to acquire sponsorship dollars, executing KPIs and delivering measurable business outcomes., Leverage post-event feedback data and insights to prepare post-event analyses to refine event strategies., Oversee the end-to-end event management, budgeting, planning, vendor negotiations, site selection, logistics, and pre- and post-event., Manage onsite event team, execute on all event logistics, and provide communication of all aspects of an event and onsite activations., Lead the sponsorship strategy and execution for annual/recurring events, securing strategic partnerships and ensuring the delivery of sponsor benefits., Collaborate with the brand marketing team to execute pre, during, and post event integrated marketing campaigns to drive attendance, engagement and brand recognition.
• National Association of Broadcasters (NAB), Washington, DC, 03/19, 11/20, Senior Manager, Speaker Care/Convention Education, Created the workflow and maintained oversight for all speakers participating in onsite and virtual shows., Created speaker toolkits which included and managed assets (Photos, bios, artwork, AV requirements, presentations and videos)., Led all speaker communications (i.e., pre-show and post-show letters, email templates, newsletters, etc.) working with internal and external partners to maintain consistency across all programs., Managed VIP speakers, talent Run of Show, PR, press releases, onsite promotions, and logistics which included promised entitlements such as honorariums, travel, escorting and security., Handled speaker registration, onsite press conferences, green rooms and speaker ready rooms onsite., Collaborated with internal teams on speaker and sponsor’s web presence, press releases, marketing, and promotions., Provided post show reports, surveys, diversity & inclusion, and budget tracking.
• National Association of Broadcasters (NAB), Washington, DC, 12/12, 03/19, Senior Manager, Convention Education, Primary support and driver for the effective and efficient delivery of all educational strategic content development and logistics at NAB Show Las Vegas, NAB Show New York and other events as assigned., Provided overall management and execution of NAB Shows convention education production pre-show, on-site, and post-show., Developed and executed of key production project management plans in accordance with budget parameters., Spearheaded education partner contract fulfillment, partner onboarding, timelines, tools and processes for current show cycle., Created and effectively facilitate an all-industry Call for Speakers including speaker communications and direct on-site speaker management process., Implemented workflows for online content management supporting the execution of program production plans with internal teams and external contractors, education partners such as associations, entertainment guilds, sponsors, media partners, publications, etc., Managed external relations and vendors to ensure well-executed programs on overall logistics: session rooms, audio visual, catering, presentation management and digital signage (Freeman, Experient, Expovision, Centerplate, etc.)., Managed and trained temporary staff, interns, contractors and onsite production managers., Created and tracked conference budget, contracts, final invoicing, reconciliation, final reports, program evaluations and post-event feedback.
• Kimpton Hotels, Washington, DC, 10/11, 08/12, Conference Services Manager (Contract), Contract management, negotiations and final invoice reconciliation., Liaison between field sales and customer throughout event process., Managed five to ten monthly housing and meeting space inventories for mid to large sized groups., Identified and arranged sites for, manage budget of, and execute ancillary social and guest events., Determined and arrange detailed needs for events and meetings., Planned pre/post support meetings and create reports in Epitome and Delphi systems., Managed property staff and work with customers to address challenges during an event or meeting.
• EGLO USA, Inc., Miami, FL, 01/11, 09/11, Key Accounts Manager (Contract), Supervised the strategic planning, development and coordination of marketing programs, communication campaigns and branding for one major account and approximately 800 subsidiaries., Coordinated and provided onsite support for two major annual trade shows with approximately 8,000 attendees, 18 monthly expos and trade shows in six states., Managed inventory, tracked international shipments from China, Austria, Canada and South America and monitored a 1.5 million dollar budget., Successfully supervised three direct reports with zero turnover., Maintained positive internal and external customer relationships while maintaining the highest level of quality.
• Abbott Vascular (a division of Abbott Laboratories), Santa Clara, CA, 03/07, 08/10, Senior Meeting Planner / Trade Show Associate, Tracked expenses and remained within budget for 98% of all meetings, symposiums and marketing events while meeting timing expectations, effectively managing a significant roster of projects., Provided strategic and compliant support for up to 45 advisory board and C-level executive meetings., Executed symposiums, roundtables, and trade show housing for 18 annual national and international trade shows with attendees from 300 to 20,000., Negotiated contracts and led site selection for meetings and ancillary events., Marketing collateral, invitations, and corporate communications., Cultivated strong professional relationships with internal and external personnel., Developed budgets and monitor expenditures; performed all invoicing and account reconciliations., Created and managed trade show calendar, attendee tracking, registration, and pre/post show evaluations.

• Communication, Strong oral and written communication and interpersonal skills.
• Customer Focus, Consistently acts with the internal and external customer in mind by making them a high priority and managing expectations.
• Team Player, Friendly and positive team player who can work autonomously or collaboratively.
• Organization Skills, Outstanding time-management, organizational, multi-tasking, and workflow-prioritization abilities.
• Project Management, Manages each stage of a project to ensure commitments are met within budget. Clearly defines roles and responsibilities, determines necessary resources, and monitors project performance through appropriate systems and procedures.