Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Certification
Professionalportfolio
Awards
Volunteer Experience
Languages
Timeline
Generic

Roberto Caicedo

Scarborough,Canada

Summary

Creative and results-driven professional with 6 years of experience in graphic design, branding, and communications. Proven expertise in developing visually compelling designs across print and digital media, enhancing brand identity, and crafting engaging content to drive audience engagement. Strong proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, with a keen eye for detail and a passion for storytelling. Adept at collaborating with cross-functional teams to execute marketing strategies, ensuring consistency in messaging and visual aesthetics. Committed to delivering high-quality design solutions that align with organizational goals and resonate with target audiences.

Overview

8
8
years of professional experience
1
1
Certification

Work History

WAREHOUSE ASSOCIATE

PIZZA PIZZA WAREHOUSE
11.2023 - Current
  • Delivering excellent service through logistics, responding to inquiries, addressing customer concerns and effective communication with customers about orders.
  • Maintain a clean, organized, and safe warehouse environment following the health and safety regulations.
  • Collaborate with team members to achieve daily targets and complete tasks efficiently.
  • Perform inventory control, such as counting, and stocking merchandise.

COMMUNICATIONS SPECIALIST

ECUADORIAN INSTITUTE OF SOCIAL SECURITY - HOSPITAL OF AMBATO
07.2022 - 07.2023
  • Manage the research, compilation, and material implementation for working with leaders from across the organization and project management for communications components of exciting new initiatives under the health care strategic plan.
  • Create and curate clear, compelling written content for the reports, e-newsletters, website, social media platforms, fundraising asks and briefing notes on marketing to stakeholders.
  • Work closely with colleagues across programs to identify strategic communication opportunities to support programmatic priorities and plans.
  • Apply creative thinking and design skills to a variety of print and digital media, including marketing and promotional materials such as conference booth graphics, brochures, flyers/pamphlets, etc.

DIRECTOR OF COMMUNICATIONS

ECUADORIAN INSTITUTE OF SOCIAL SECURITY - HOSPITAL OF QUITO
11.2021 - 06.2022
  • Manage and monitor social media accounts to improve hospital awareness, increase engagement, and enhance its online presence.
  • Coordinate and direct public relations activities to align with corporate strategic goals, designing high-quality creative assets.
  • Assists with the maintenance and development of content libraries consisting of photography, graphics, video, text, and audio.
  • Participate in marketing projects such as grand openings, programs based on a calendar, regional marketing, and other initiatives.

SENIOR GRAPHIC DESIGNER

MINISTRY OF ECONOMIC AND SOCIAL INCLUSION OF ECUADOR
02.2020 - 02.2021
  • Assists with maintaining and developing content libraries consisting of photography, graphics, video, text, and audio.
  • Collaborate with cross-functional teams to deliver consistent messaging across print, digital, and social media platforms.
  • Resolve critical design challenges creatively while maintaining consistency with established branding guidelines.
  • Develop cohesive visual identities for clients, leading to increased brand awareness and market share.

HEAD GRAPHIC DESIGNER

TUNGURAHUA GOVERNMENT
11.2018 - 06.2019
  • Assist with marketing strategy development to increase public awareness and social engagement.
  • Streamlined design processes for increased efficiency and faster project completion.
  • Edit and retouch photos for use in marketing campaigns and social media posts.
  • Coordinate cross-functional efforts to ensure seamless execution of integrated marketing campaigns.

SENIOR GRAPHIC DESIGNER

MINISTRY OF INDUSTRIES AND PRODUCTIVITY OF ECUADOR
01.2018 - 08.2018
  • Create compelling logos, designs, print and digital media.
  • Prepare creative material for production and coordinate with external third parties for production.
  • Collaborate with the Marketing Manager to develop and execute comprehensive digital marketing and communication strategies, including coordinated work plans and schedules across web, social media, email, and search engine marketing.
  • Complete domain name registrations and maintain website and web hosting accounts.

EXTERNAL CREATIVE GRAPHIC DESIGNER

INEDYC POWER AND ENERGY TECHNOLOGY
08.2017 - 12.2017
  • Support and monitor the development of effective reporting on campaign performance, communication strategies, promotional sales and other applicable programs to internal and external teams.
  • Improve product packaging designs, resulting in heightened consumer interest and higher sales figures.
  • Enhance brand identity by designing visually appealing marketing materials and graphics.
  • Develop eye-catching visual content for social media campaigns, driving engagement and boosting online presence.

JUNIOR GRAPHIC DESIGNER

SPEEDY INTERNET
07.2016 - 07.2017
  • Manage and monitor social media accounts to improve brand awareness, increase engagement and participate in brainstorming sessions to generate creative ideas for marketing campaigns.
  • Design and produce print, digital, and collateral pieces such as magazines, ads, flyers, stickers, postcards, email marketing, branding, signs, brochures, newsletters, banners etc.

Education

Master of Arts - Communication And Corporate Identity

UNIVERSIDAD INTERNACIONAL DE LA RIOJA
Spain
11.2020

Bachelor of Arts - Advertising And Graphic Design

UNIVERSIDAD TÉCNICA DE AMBATO
Ecuador
10.2017

Skills

  • Time management
  • Project management
  • Photo and Video Edition
  • Photography
  • Campaign Development
  • Problem-Solving
  • Mastery of Adobe Creative Suite
  • Web Design
  • Adaptability and Flexibility
  • Organizational Skills
  • Public relations
  • Advertising and marketing

Websites

Accomplishments

Recognition of Excellence (Employee of the Month-March 2024) | Pizza Pizza - CANADA

Certification

Digital Marketing & E-commerce / Google Certification (In progress)

Professionalportfolio

https://www.behance.net/rcaicedo

Awards

Recognition of Excellence (Employee of the Month-March 2024) | Pizza Pizza - CANADA

Volunteer Experience

  • In the moment, Miami, United States
  • Sweet Magic, Miami, United States
  • PetZen, Adelaide, Australia

Languages

English
Full Professional
Spanish
Native or Bilingual

Timeline

WAREHOUSE ASSOCIATE

PIZZA PIZZA WAREHOUSE
11.2023 - Current

COMMUNICATIONS SPECIALIST

ECUADORIAN INSTITUTE OF SOCIAL SECURITY - HOSPITAL OF AMBATO
07.2022 - 07.2023

DIRECTOR OF COMMUNICATIONS

ECUADORIAN INSTITUTE OF SOCIAL SECURITY - HOSPITAL OF QUITO
11.2021 - 06.2022

SENIOR GRAPHIC DESIGNER

MINISTRY OF ECONOMIC AND SOCIAL INCLUSION OF ECUADOR
02.2020 - 02.2021

HEAD GRAPHIC DESIGNER

TUNGURAHUA GOVERNMENT
11.2018 - 06.2019

SENIOR GRAPHIC DESIGNER

MINISTRY OF INDUSTRIES AND PRODUCTIVITY OF ECUADOR
01.2018 - 08.2018

EXTERNAL CREATIVE GRAPHIC DESIGNER

INEDYC POWER AND ENERGY TECHNOLOGY
08.2017 - 12.2017

JUNIOR GRAPHIC DESIGNER

SPEEDY INTERNET
07.2016 - 07.2017

Master of Arts - Communication And Corporate Identity

UNIVERSIDAD INTERNACIONAL DE LA RIOJA

Bachelor of Arts - Advertising And Graphic Design

UNIVERSIDAD TÉCNICA DE AMBATO

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