Award-Winning Creative Graphic Designer with talent for developing unique custom artwork. Innovative approach to ideas and concept development. Offering over 10 years of expertise overseeing individual projects and brand development.
Detail-oriented, organized, and meticulous employee. Works at fast pace to meet tight deadlines. Enthusiastic team player ready to contribute to company success.
Overview
19
19
years of professional experience
Work History
Graphic Designer
Freelance
06.2023 - Current
Developed creative design for print materials, brochures, banners, and signs.
Created engaging social media graphics that drove user engagement and increased online visibility.
Conceptualized creative designs for print materials, banners, and signs.
Created digital image files for use in digital and traditional printing methods.
Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
SENIOR VISUAL DESIGNER
GIATEC SCIENTIFIC
01.2022 - 03.2023
Design/Brand Lead on all projects, collaborated with internal teams; Marketing, Content, Sales, Events, & Digital managing 4-5 projects on a daily basis
Brand Audit/Redesign/Implementation & Ongoing Compliance Review for Giatec Scientific, Brand Development Lead on NetZero Conference
Improved accessibility in designs by adhering to WCAG guidelines, creating more inclusive digital experiences for all users.
Contributed to creation of comprehensive style guide which streamlined collaboration between designers and developers, improving overall project efficiency.
Conducted usability tests on prototypes before implementation, identifying issues early on and reducing redesigns later in process.
Developed custom illustrations and icons to enhance clarity of complex concepts, simplifying user journey.
Collaborated with cross-functional teams to ensure visual consistency across multiple channels, resulting in unified brand identity.
Increased client satisfaction rates by delivering visually appealing designs within tight deadlines without compromising quality or consistency.
Mentored junior designers, fostering collaborative environment that promoted skill development and career growth.
Presented design concepts to stakeholders through wireframes and mockups, facilitating clear communication of ideas and receiving valuable feedback for refinements.
Streamlined design processes by implementing efficient workflow solutions, leading to faster project completion times.
DESIGN LEAD
ATOMIC MARKETING
09.2018 - 12.2021
Collaborated with agency partners (Creative, Sales, Production) to provide art direction and design solutions for clients across Canadian markets
Established a system for tracking project progress through each stage of the design process, enabling proactive adjustments as needed to meet milestones on time or ahead of schedule.
Reduced production costs by optimizing design workflows and leveraging reusable assets where appropriate.
Mentored junior designers, fostering a culture of creativity and continuous improvement within the team.
Design/Brand Lead on approx 250 projects/year - partnered with Marketing, Sales, Events, & Digital to produce print & digital assets
Brand Redesign & implementation across all channels
Maintained timeline and budget guidelines for daily operations and all projects.
Mentored junior staff members, fostering an environment that encouraged professional growth and development.
Ensured seamless integration between creative services and other departments, promoting a cohesive brand experience across all touchpoints.
Improved workflow efficiency within the department by implementing project management software solutions.
Led a team of designers to create visually stunning marketing materials that effectively communicated brand-complaint marketing messages, ensuring consistent quality across all channels.
CREATIVE SERVICES MANAGER
WORKRITE ERGONOMICS
07.2013 - 06.2016
Spearheaded the rebranding process, successfully modernizing the company's image and increasing market share.
Enhanced brand visibility by developing and executing innovative marketing campaigns.
Maintained timeline and budget guidelines for daily operations and all projects.
Hired, developed and managed creative services team of internal employees and freelancers.
Mentored junior staff members, fostering an environment that encouraged professional growth and development.
Oversaw the production of print and digital collateral, ensuring consistent quality across all channels.
Conceptualized and executed targeted email marketing campaigns that yielded high open rates and clickthroughs.
Developed and managed in-house render solution for producing photo-realistic imagery saving approx. 25K per year
CREATIVE SERVICES MANAGER
CANADIAN TIRE - CORPORATE
12.2010 - 06.2012
Produced aesthetically pleasing, easily producible and fresh, brand-compliant, creative content for internal teams; Brand, Communications, Events, & Sponsorships
Ensured seamless integration between creative services and other departments, promoting a cohesive brand experience across all touchpoints.
Developed Canadian Tire Internal Brand Style for Communications
Mentored junior staff members, fostering an environment that encouraged professional growth and development.
Oversaw the production of print and digital collateral, ensuring consistent quality across all channels.
Planned and prepared advertising and promotional material to increase sales of products or services and work with customers, company officials and advertising agencies.
SENIOR DESIGNER
CAPITAL ONE
06.2005 - 08.2010
Designed visually appealing marketing materials that resulted in increased brand recognition and customer acquisition.
Evaluated project scope and development schedule, and collaborated closely with project owners to establish parameters approx. 100 projects/year
Incorporated design changes based on feedback from project teams.
Organized digital assets library used by internal staff members by implementing proper naming conventions and categorization.
Managed multiple projects simultaneously while maintaining strict attention to detail and adherence to deadlines.
Collaborated with cross-functional teams to ensure seamless integration of designs into final products.
Designed visually appealing marketing materials that resulted in increased brand recognition.