ROBERT RITACCA POINTNER
Vaughan,ON
Summary
Results-driven SEO specialist with a solid track record in optimizing search engine performance and driving organic traffic. Adept at conducting keyword research, on-page and off-page optimization, and technical SEO audits. Strong focus on collaboration and delivering impactful results, with a flexible approach to meet evolving business needs. I am known for analytical thinking, problem-solving skills, and a proactive mindset in achieving team goals.
Overview
5
5
years of professional experience
Work History
Senior SEO Specialist
Xi Digital Corp
10.2023 - Current
- Advised clients on effective content marketing strategies, including the creation of high-quality, keyword-optimized articles & service pages that drive traffic and engagement.
- Streamlined content management processes through the implementation of efficient editorial calendars and project management systems.
- Recovered lost web traffic following algorithm updates by swiftly identifying issues and implementing effective solutions that restored ranking positions quickly.
- Conducted thorough website analyses, identifying areas of improvement in site structure, internal linking, and metadata optimization.
- Established a strong backlink profile by initiating outreach efforts, building relationships with influencers, and securing high-quality guest post opportunities.
- Enhanced website rankings by implementing strategic SEO campaigns and optimizing on-page content.
- Stayed current with industry trends and algorithm updates to ensure the effectiveness of ongoing SEO efforts.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Analyzed SEO outreach goals and presented findings to marketing director.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
SEO Specialist
Valor Distributions
01.2020 - 09.2023
- Assisted with content marketing projects such as blog post writing, editing or video production, optimization tasks when necessary.
- Evaluated website analytics data from various sources including Google Search Console and Google Analytics for identifying areas of improvement in terms of click-through rates or impressions in SERPs.
- Collaborated with development teams to troubleshoot technical issues related to site speed optimization.
- Managed off-page optimization activities such as link building campaigns via directory submissions and article marketing initiatives.
- Worked closely with web designers and developers throughout the design process of a website launch ensuring proper implementation of SEO standards during each stage of development.
- Utilized A and B testing methods on landing pages to improve conversion rates from organic search traffic.
- Created technical recommendations for website architecture improvements to ensure optimal crawlability and indexing of content by major search engines.
- Developed and implemented successful SEO strategies to increase organic search rankings and website traffic.
- Performed comprehensive keyword research to identify high-value target phrases that drive qualified leads.
- Researched competitor backlink profiles to identify new link building opportunities through outreach programs.
- Provided monthly reports outlining progress against established KPIs for all SEO efforts undertaken over the previous month.
- Conducted on-page optimization activities such as meta tag creation and updates, page title updates, URL rewrites, internal linking structures.
- Analyzed industry trends to identify opportunities for improving website performance in organic search results.
SEO Specialist
Allo Protein
03.2022 - 03.2023
- Built relationships with relevant bloggers and social media influencers to create brand awareness online.
- Assisted with content marketing projects such as blog post writing, editing or video production, optimization tasks when necessary.
- Created technical recommendations for website architecture improvements.
- Performed comprehensive keyword research to identify high-value target phrases that drive qualified leads.
- Actively participated in team meetings and brainstorms sessions offering insights into how SEO can help reach desired business objectives.
- Monitored daily changes in ranking positions across multiple search engines to detect algorithm updates or potential problems with the site structure.
- Worked closely with web designers and developers throughout the design process of a website launch ensuring proper implementation of SEO standards during each stage of development.
- Conducted on-page optimization activities such as meta tag creation and updates, page title updates, URL rewrites, internal linking structures.
- Maintained up-to-date knowledge of current SEO trends by reading industry blogs and attending conferences and webinars related to digital marketing tactics.
- Evaluated website analytics data from various sources including Google Search Console and Google Analytics for identifying areas of improvement in terms of click-through rates or impressions in SERPs.
- Provided monthly reports outlining progress against established KPIs for all SEO efforts undertaken over the previous month.
- Analyzed industry trends to identify opportunities for improving website performance in organic search results.
- Developed and implemented successful SEO strategies to increase organic search rankings and website traffic.
- Managed off-page optimization activities such as link building campaigns via directory submissions and article marketing initiatives.
Skills
- Off-page optimization
- SEO project management
- On-page optimization
- Website speed optimization
- Core web vitals
- Voice search optimization
- Competitor analysis
- Conversion rate optimization
- Google analytics mastery
- User experience optimization
- SEO strategy development
- Content marketing planning
Languages
English
Native or Bilingual
Timeline
Senior SEO Specialist
Xi Digital Corp
10.2023 - Current
SEO Specialist
Allo Protein
03.2022 - 03.2023
SEO Specialist
Valor Distributions
01.2020 - 09.2023
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