Summary
Overview
Work History
Education
Skills
Timeline
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Robert Lamanes

Hamilton,ON

Summary

Performance-oriented Sales Leader offering exceptional record of achievement over 7-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.

Overview

5
5
years of professional experience

Work History

Online Sales Manager

Nissan CANADA
04.2023 - 11.2023
  • Managed online metrics and made recommendations for continued improvement and optimization.
  • Monitored online marketplaces for accuracy, product offerings and pricing and influenced data sources to identify gaps and opportunities.
  • Generated monthly sales reports and shared insights and recommendations to drive sales.
  • Analyzed online sales data and developed action plans to improve margin, revenue and processes.
  • Improved online sales conversion rates by 26% while fostering amazing customer experiences.
  • Diagnosed and resolved technical challenges for customers to facilitate online order process.
  • Drove strategy for online platform, order management and fulfillment process to meet company objectives.
  • Responded to internet inquiries and phone calls in timely matter.
  • Increased sales and customer satisfaction through personalized servicing.
  • Provided superior and individualized customer service.

Marketing Coordinator

Nickel Brook Brewing Co.
06.2022 - 02.2023
  • Planned and executed internal and external marketing events.
  • Boosted brand awareness with target customer demographics with social, print, and email campaigns.
  • Created engaging brochures and flyers to use for promotional materials and distribution.
  • Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
  • Answered general marketing department inquiries by email, phone, and mail.
  • Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
  • Researched, monitored and analyzed market trends, customer insights and competitors to avail of resources and exercise strategic decisions.
  • Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.

Store Manager

Sessions Canabis
11.2021 - 06.2022
  • Unboxed new merchandise and restocked shelves in appealing and organized arrangements to promote items.
  • Performed floor moves, merchandising, display maintenance and housekeeping to keep sales areas well-stocked, organized and current.
  • Discussed strains, qualities and effects of marijuana for medicinal and recreational needs.
  • Handled large volume of cash with high accuracy and security each day.
  • Managed supply restocking, display arrangements and general housekeeping.
  • Oversaw sale of merchandise such as flowers, concentrates and edibles.
  • Acted as subject matter expert to present partner brands at retail, events and within cannabis industry and community.

Photographer

Studio Fjaril
12.2018 - 06.2022
  • Set up lights, backdrops and props for shoots and events.
  • Collaborated successfully with various personalities and work styles.
  • Strengthened membership loyalty, executing flawless customer service and account management.
  • Utilized best practices for SEO to boost social media program's visibility and organic growth.
  • Proposed creative ideas to engage followers with different content types and formats.
  • Utilized well-developed social listening skills to craft valuable original content.
  • Studied target audience and business offerings to devise effective call-to-action copy.
  • Coordinated with marketing team to drive messaging and promote current campaigns.

Content Creator

GS Media
02.2019 - 11.2021
  • Posted useful, creative and timely content on social media, blog and website.
  • Planned, produced and edited video projects to maximize engagement.
  • Collaborated with clients to plan shoots and boost satisfaction with photos.
  • Photographed special events, parties and portraits.
  • Utilized filters, edits and after-effects to enhance photos.
  • Scouted locations and curated props for photography shoots.
  • Worked with design team to align photography with project specifications.

Education

Associate of Arts - Photography + Videography

Mohawk College
Hamilton ON
04.2016

Skills

  • Internet Marketing
  • Content Writing
  • Deadline Driven
  • Marketing Collateral Creation
  • Digital Video
  • Lighting Expert
  • Adobe PhotoShop
  • Image Archiving
  • Sales Targeting
  • Contract Management
  • Account Management
  • New Business Development
  • Aftermarket Sales
  • Account Acquisition
  • Customer Service
  • Competitor Analysis

Timeline

Online Sales Manager

Nissan CANADA
04.2023 - 11.2023

Marketing Coordinator

Nickel Brook Brewing Co.
06.2022 - 02.2023

Store Manager

Sessions Canabis
11.2021 - 06.2022

Content Creator

GS Media
02.2019 - 11.2021

Photographer

Studio Fjaril
12.2018 - 06.2022

Associate of Arts - Photography + Videography

Mohawk College

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Robert Lamanes