Robert Coe
Sacramento
Summary
Dynamic and results-driven professional with extensive experience in driving operational excellence, revenue growth, and team performance across multi-site senior living environments. Track record of leading cross-functional teams, enhancing resident and family satisfaction, and executing strategic sales initiatives to deliver measurable business impact, reduce costs, and increase occupancy. Excel in steering new building operational rollout, mitigating staff turnover, identifying opportunities for improvement, and implementing corrective actions to ensure regulatory compliance and foster culture of retention. Exceptional relationship builder and problem solver, with expertise in overseeing successful community rebranding, supervising census growth, and navigating complex regulatory environments.
Resourceful Regional Operations Specialist known for high productivity and efficient task completion. Specialize in strategic planning, process optimization, and team leadership. Excel in communication, problem-solving, and adaptability, ensuring smooth operations across multiple locations. Committed to continuous improvement and operational excellence.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Regional Operations Specialist
Carefield Living
Solana Beach
07.2025 - Current
- Coordinated regional operations to enhance service delivery across multiple facilities.
- Implemented process improvements to streamline daily operational tasks and workflows.
- Developed training materials for new staff on operational protocols and best practices.
- Oversaw budget management and resource allocation to optimize program efficiency.
- Developed and implemented corporate strategies, objectives, policies and procedures.
- Directed operational activities across multiple business units to ensure successful execution of initiatives.
- Ensured compliance with all applicable laws and regulations related to operations.
- Successfully improved employment turnover through creating incentive and training programs.
- Hired, trained, and mentored staff members to maximize productivity.
- Led strategic planning and execution to enhance profitability and company growth.
- Maintained accountability for operational and fiscal integrity, effectively managing designated budget.
- Implemented procedures to create competitive advantage in market.
- Lead cross-functional teams in implementing new technologies or processes into the workplace.
- Analyzed current operations for cost reduction opportunities without compromising quality.
- Conducted performance reviews, providing constructive feedback to enhance employee productivity.
- Developed and implemented policies to ensure compliance with industry regulations and standards.
Sr. Executive Director
Calson Management & Senior Living
Fairfield
01.2025 - 06.2025
- Spearheaded standardization of community operations manuals, ensuring alignment with Title 22 regulations, with goal of implementing consistent framework across all 13 company communities.
- Conducted audits across nine sister properties to ensure regulatory compliance and identify operational best practices for companywide rollout in Q2 2026.
- Championed frontline employee retention initiatives to address high turnover rate of 83%, focusing on engagement, training, and support strategies.
- Recruited to lead operations at Rockville Terrace, flagship 199-unit Assisted Living & Memory Care community, maintaining 92% occupancy.
- Delivered strategic support to five new development communities, including two scheduled to open in March 2026 and three in May 2026, with emphasis on sales team coaching, lease-up strategies, depositor engagement, and pre-opening outreach.
Senior Executive Director Specialist
Prestige Senior Living/ Integral Senior Living
Marysville
01.2024 - 01.2025
- Identified and corrected non-compliance issues in safety training and documentation for both staff and residents, ensuring full regulatory adherence.
- Spearheaded weekly regional calls to implement initiatives focused on census growth, revenue optimization, labor cost control, and employee retention.
- Served as on-site Executive Director for one community, while supporting four others across Northern and Southern California through regular travel and remote coordination.
- Offered strategic leadership and operational oversight for five senior living communities across California, including 72-unit community with 23 dedicated Memory Care units.
- Achieved 8% regional labor cost reduction through detailed analysis of scheduling practices, meal break premiums, as well as overtime trends.
- Decreased food costs by 14% through launching group purchasing program for three Northern California communities, significantly minimizing over-ordering and food waste.
- Augmented Marysville, my home community census from 34% to 60% and 19% portfolio census increased within five months, through hands-on leadership and targeted community engagement.
- Earned 100% deficiency-free annual licensing survey for Prestige at Marysville, reflecting operational excellence and strict compliance with state standards.
Executive Director
Elegance Senior Living
Berkeley
01.2023 - 01.2024
- Led turnaround efforts to stabilize operations, ensure regulatory compliance, and drive occupancy growth in competitive urban market.
- Steered comprehensive retraining programs for staff on licensing standards and job-specific responsibilities to elevate performance and accountability.
- Offered full operational leadership for 96-unit luxury senior living community during lease-up phase, while overseeing team of 68 staff.
- Resolved 14 licensing violations, returning community to regulatory compliance and positive standing with state authorities.
- Lessened employee turnover from 518% to 26%, nurturing culture of collaboration, trust, and professional growth.
- Bolstered occupancy from 38% to 53% over 10-month period in competitive lease-up environment.
- Enhanced community reputation and relevance by revamping marketing strategy with focus on identity and local ownership.
- Rebuilt resident and family trust, resulting in retention of 10 at-risk move-outs within 90 days through proactive engagement and personalized service recovery.
- Directed rollout of all operational policies and procedures during launch, establishing strong foundation for service delivery and compliance.
- Spearheaded full rebranding initiative to align community with East Bay market preferences, repositioning property as locally rooted, high-quality care provider.
Executive Director
Pegasus Senior Living
Sacramento
01.2022 - 01.2023
- Delivered strategic leadership for 94-unit IL/AL community to drive census growth and employee retention.
- Uncovered discrepancies in care plans and captured additional revenue by properly billing care services for 21 residents.
- Promoted culture of accountability, service excellence, and team engagement to drive staff retention and satisfaction.
- Boosted occupancy from 83% to 100% in six months and maintained full occupancy for ten consecutive months through targeted outreach and operational excellence.
- Raised resident/family satisfaction scores from 66% to 88% and staff satisfaction from 47% to 89% on annual surveys through targeted engagement and quality improvements.
- Launched New Employee Appreciation Program, resulting in dramatic reduction in turnover from 200% to 18% and fostering positive workplace culture.
- Generated $8,300 in new revenue in just three months by initiating catering initiative for external organizations.
- Recipient of multiple prestigious awards, including: APFM award for being Best of the Best 2023 and APFM award for Best Culinary Experience 2023, Best Senior Living in Sacramento (Channel 10 Good Morning Sacramento), US News 'Best Senior Living Community' and 'Best Community to Work For', Meals on Wheels award for Best Culinary Experience 2023.
Senior Executive Director Specialist
Capital Senior Living/ Pacifica Senior Living
Sacramento
01.2019 - 01.2022
- Provided direct leadership for two Independent Living communities (151-unit and 123-unit) and regional support for three additional properties.
- Delivered strategic leadership during full-building renovations, while serving as primary point of contact to ensure continuity, safety, and resident satisfaction.
- Created tailored action plans for each community, focused on census growth, revenue optimization, and operational performance.
- Grew The Crest at Citrus Heights occupancy from 59% to 72%, using targeted engagement and retention strategies.
- Oversaw 61 direct staff and 12 department heads, while leading growth and compliance initiatives across all locations.
- Maximized Atrium at Carmichael census from 58% to 81% during COVID-related isolation, achieving 59 move-ins in 2020 without sales Director for 10 months.
- Attained ROI growth from 2.1% to 18.9% and reduced expenses by 4% to 13% YOY through budget discipline and data-driven decision-making.
Regional Community Administrator
Ardent Care Assisted Living & Memory Care
Anaheim
01.2017 - 01.2019
- Led operations for 27-bed assisted living community in Anaheim, while providing regional support for new facility lease-ups in Garden Grove (46 units) and Yorba Linda (67 units).
- Played critical role in occupancy growth, program implementation, and organizational expansion.
- Navigated Assisted Living Waiver (ALW) program with State of California, ensuring regulatory compliance, timely authorizations, and appropriate revenue capture.
- Minimized departmental expenses by 9% through strategic auditing, process improvement, and organizational restructuring.
- Increased occupancy from 9 to 26 out of 27 beds, contributing to successful opening of two additional Ardent Care Assisted Living and Memory Care facilities.
- Provided regional oversight during lease-up phases for new AL/MC communities, ensuring smooth operations, staffing, and resident care readiness.
- Developed standardized company manuals and led comprehensive rebranding efforts to position Ardent Care as trusted provider of quality senior care.
- Acted as primary trainer for staff development and onboarding, ensuring consistency in care delivery and regulatory compliance across locations.
- Met residents' physical and behavioral health needs through effective coordination of care, service billing, data reporting, and compliance tracking.
Community Relations Director
Merrill Gardens, LLC
Huntington Beach
01.2016 - 01.2017
- Conducted targeted outreach twice weekly, focusing on developing sustainable, organic lead pipeline.
- Planned, developed, and executed comprehensive community sales strategies to address prospect needs and drive occupancy growth.
- Increased occupancy from 84% to 100% by 2017 through strategic sales planning and execution.
- Achieved strong conversion metrics: Inquiry to Tour: 57–64%, Tour to Deposit: 36–43%, and Inquiry to Move-In: 33–41%, with average of seven move-ins per month over nine months.
- Lessened paid referral dependency from 88% to 58% by cultivating high-performing unpaid referral partnerships and enhancing community visibility.
Senior Community Relations Director/Specialist Trainer
Merrill Gardens/Emeritus/Brookdale Senior Living
Rohnert Park
01.2012 - 01.2015
- Offered regional sales support across nine senior living communities, while maintaining full accountability for home community in Rohnert Park.
- Served as onboarding trainer and interim CRD during vacancies, ensuring consistent performance and occupancy growth.
- Delivered regional support by stepping in during CRD vacancies, sustaining pipeline flow and sales continuity.
- Conducted quarterly competitor analyses to guide adaptive strategies and reinforce each community’s market positioning.
- Elevated Rohnert Park census from 73% to 98.8% in 13 months, maintaining high occupancy for over two consecutive years.
- Successfully upsold 70% of vacant units at 10–15% above market rate, maximizing revenue via strategic value positioning.
- Acted as CRD Onboarding Trainer for nine communities, standardizing sales training and accelerating performance ramp-up.
Education
RCFE - Residential Care for the Elderly License Certification -
Community Care Licensing Division of California Dept. Social Services
ServSafe California Food Handler Certification -
National Restaurant Association
CPR / AED / First-Aid Certification -
National CPR Foundation
Certified Dementia Practitioners -
National Council of Certified Dementia Practitioners
Bachelor of Arts - Human Development, Cultural Anthropology
Sonoma State University
CAPathways to Dementia Care Training and Certification -
EssentiALZ Certification National Alzheimer’s Association
Hospitality - Culinary Arts, Global Customer Service Certificates
Santa Rosa Junior College
CACulinary Arts/Hospitality Certified -
Skills
- New Build/Lease-Up Operations
- Sales & Revenue Maximization
- Census Growth Strategies
- Budget Management & Cost Control
- Culinary & Hospitality Management
- Sales Training & Coaching
- Customer Relationship Management
- Cross-functional Team Leadership
- Employee Retention & Development
- Community Rebranding & Marketing
- Software Integration & Education
- Mentor/Special Advisor
- Operational efficiency
- Operations management
- Compliance management
- Cross-functional team leadership
- Performance management
Certification
- RCFE - Residential Care for the Elderly License Certification, RCFE# 7013090740, Community Care Licensing Division of California Dept. Social Services, 01/01/27
- Certified Dementia Practitioners, CDP# 280676, National Council of Certified Dementia Practitioners, 01/01/25
- Pathways to Dementia Care Training and Certification, EssentiALZ Certification National Alzheimer’s Association
- Hospitality (Culinary Arts) & Global Customer Service Certificates, Santa Rosa Junior College, CA
- CPR / AED / First-Aid Certification, ID#BF5414, National CPR Foundation, 01/01/26
- ServSafe California Food Handler Certification, #5602854, National Restaurant Association, 01/01/27
Timeline
Regional Operations Specialist
Carefield Living
07.2025 - Current
Sr. Executive Director
Calson Management & Senior Living
01.2025 - 06.2025
Senior Executive Director Specialist
Prestige Senior Living/ Integral Senior Living
01.2024 - 01.2025
Executive Director
Elegance Senior Living
01.2023 - 01.2024
Executive Director
Pegasus Senior Living
01.2022 - 01.2023
Senior Executive Director Specialist
Capital Senior Living/ Pacifica Senior Living
01.2019 - 01.2022
Regional Community Administrator
Ardent Care Assisted Living & Memory Care
01.2017 - 01.2019
Community Relations Director
Merrill Gardens, LLC
01.2016 - 01.2017
Senior Community Relations Director/Specialist Trainer
Merrill Gardens/Emeritus/Brookdale Senior Living
01.2012 - 01.2015
RCFE - Residential Care for the Elderly License Certification -
Community Care Licensing Division of California Dept. Social Services
ServSafe California Food Handler Certification -
National Restaurant Association
CPR / AED / First-Aid Certification -
National CPR Foundation
Certified Dementia Practitioners -
National Council of Certified Dementia Practitioners
Bachelor of Arts - Human Development, Cultural Anthropology
Sonoma State University
Pathways to Dementia Care Training and Certification -
EssentiALZ Certification National Alzheimer’s Association
Hospitality - Culinary Arts, Global Customer Service Certificates
Santa Rosa Junior College