Robert A. Mowat
Windsor
Summary
A Sales and Marketing professional with a proven track record of successfully developing, managing and overseeing the Sales functions in a variety of industrial and institutional settings in Canada and Internationally. Wide base knowledge and practice in developing and implementing: Territory Management, Technical Training, Customer Development and ISO Management programs.
Overview
36
36
years of professional experience
Work History
Sales Manager/Purchasing Manager
Morrish Electromechanical
03.2011 - Current
- Overseeing the sales team, implementing sales strategies and achieving company revenue targets
- Hiring, training and mentoring members of the sales team and end users
- Setting sales targets for the sales team and forecasting revenues
- Sourcing goods and services, negotiating contracts, and managing vendor relationships
- Identifying, evaluating and negotiating with suppliers to source quality materials
- Analyzing costs and work to find the most cost-effective suppliers and products
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
Technical Trainer (Contract Position)
Wesco Distribution
01.2011 - 03.2011
- Delivering effective training and support to employees and clients pertaining to automation
- Effective contractor selection and management of overload capacities
- Selection and programming of VFDs and PLCs
- Choosing appropriate fusing, overload protection and wiring sizes
- Selecting and sizing motors, MCCs and control panels
- Assessed customer support needs and service requirements
- Blended traditional learning approaches with existing and new technologies and used variety of learning tools to create and deliver learning programs that produced results.
Technical Sales and Service (Contract Position)
Westburne Electric
01.2010 - 12.2010
- Evaluated the viability of branch operations
- Collaborated with support staff on daily operations and provided technical training
- Evaluated customer support and identified key requirements
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Worked well in a team setting, providing support and guidance.
Technical Sales and Service's
Monelco Electric Ltd.
01.2002 - 12.2009
- Spearheading the development and implementation of a sales program in the Windsor/Essex area
- Driving sales growth through technical expertise and exceptional customer service
- Coordinating with service teams to schedule installations, maintenance and repairs
- Developed and implemented preventative maintenance programs to enhance operational efficiency
- Led the implementation of a computer-based quote tracking system to streamline processes
- Collaborated with the Automation department to provide design recommendations
- Created a comprehensive product line card to facilitate sales efforts
- Drove continuous improvement initiatives for the ISO procedures manual and audio forms
- Coordinator of Management upgrading team, facilitating team development and project execution
- Functioned as an ISO Auditor, ensuring compliance with quality management standards
- Engaged large and medium end-users to deliver company's total value proposition to increase sales.
- Maximized revenue opportunities by conducting thorough needs assessments during initial client consultations.
- Developed strong relationships with key industry players, enhancing company reputation and market presence.
- Recommended Service and explained features and costs to help customers make educated buying decisions.
- Increased product sales by effectively communicating technical specifications and benefits to potential clients.
- Provided exceptional customer service, addressing technical inquiries and resolving issues promptly.
- Generated qualified leads through targeted prospecting strategies such as cold calling and email campaigns.
- Secured high-value contracts with targeted customer presentations tailored to their specific needs.
- Resolved order issues efficiently and enhanced customer satisfaction ratings.
Technical Sales and Service
Waffle's Electric Ltd.
02.1996 - 01.2002
- Engaged large and medium end-users to deliver company's total value proposition to increase sales.
- Maximized revenue opportunities by conducting thorough needs assessments during initial client consultations.
- Collaborated with customers and asked questions to assess needs and budgets.
- Developed strong relationships with key industry players, enhancing company reputation and market presence.
- Increased product sales by effectively communicating technical specifications and benefits to potential clients.
- Maintained up-to-date expertise in industry trends and competitor offerings, ensuring a competitive edge in negotiations.
- Provided exceptional customer service, addressing technical inquiries and resolving issues promptly.
- Generated and executed sales plans in existing customer base to meet profit increase goals.
- Championed new product lines by educating customers on features, advantages, and applications relevant to their businesses.
- Secured high-value contracts with targeted customer presentations tailored to their specific needs.
- Continuously improved personal knowledge of evolving technologies through self-directed learning initiatives.
- Resolved order issues efficiently and enhanced customer satisfaction ratings.
- Serviced existing accounts on regular basis to maximize revenue.
- Reconciled billing discrepancies with regulatory agencies and finance department.
- Worked to develop network by identifying and pursuing new leads, attending industry events, and building rapport with clients.
- Contacted customers and prospects to generate new business to achieve company growth goals.
Regional Sales Manager
Echo Power Equipment
03.1989 - 07.1995
- Implemented data-driven approaches to achieve higher sales outcomes and operational efficiency.
- Identified growth opportunities with detailed competitive analysis and targeted initiatives.
- Negotiated contracts and agreements to secure favorable terms and conditions.
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Conducted product demonstrations and presentations to potential clients to capture more sales.
- Finalized sales contracts with high-value customers.
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Ensured customer satisfaction by addressing inquiries promptly, resolving issues, and providing exceptional service.
- Mentored new hires on best practices for building rapport with clients, ultimately contributing to a higher retention rate of customers within the territory.
- Cultivated strong partnerships with distributors and retailers to increase product visibility and drive sales volume.
- Executed successful promotional events and trade shows.
- Managed team of 4 regional sales representatives and consistently achieved high sales targets.
- Attended industry conferences and trade shows to stay up to date with market trends and customer needs.
- Analyzed competitor offerings to devise targeted sales pitches, effectively differentiating our products from competitors in the marketplace.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Communicated product quality and market comparisons by creating sales presentations.
- Organized promotional events and interacted with community to increase sales volume.
Education
Commerce and Industry Sales and Certificate -
Red River Community College
Basic Salesmanship Certificate -
Red River Community College
Management Diploma - Ontario
St. Clair College of Applied Arts & Technology
Casino Customer Service -
St. Clair College
Windsor, ONGaming Techniques 1 -
St. Clair College
Windsor, ONGaming Techniques 11 -
St. Clair College
Windsor, ONFast Track Sales Skills -
Toshiba
Business Law -
Fanshawe College
Technical Assistance Research Program -
Chicago, ILPhoenix Seminar -
Service Managers Conference -
Chicago, ILPrinciples of Management 1 -
Skills
- Negotiating contracts
- Adaptability
- Verbal communication
- Written communication
- Customer needs assessment
- Microsoft Office Suite
- Project management
- Budget management
- Sales data analysis
- Market trend analysis
- Competitor activity analysis
- Inventory management
Trainingandcontinuousimprovement
- St. Clair College, Casino Customer Service, Windsor, ON
- St. Clair College, Gaming Techniques 1, Windsor, ON
- St. Clair College, Gaming Techniques 11, Windsor, ON
- Toshiba, Fast Track Sales Skills, Toronto, ON
- Fanshawe College, Business Law, London, ON
- Technical Assistance Research Program, Chicago, IL
- Phoenix Seminar, Toronto, ON
- Service Managers Conference, Chicago, IL
- Red River Community College, Principles of Management 1, Winnipeg, MAN
- Red River Community College, Principles of Management 11, Winnipeg, MAN
- Grand Prairie Regional College, Logging Technician Certificate, Grand Prairie, AL
Languages
English
Professional Working
Timeline
Sales Manager/Purchasing Manager
Morrish Electromechanical
03.2011 - Current
Technical Trainer (Contract Position)
Wesco Distribution
01.2011 - 03.2011
Technical Sales and Service (Contract Position)
Westburne Electric
01.2010 - 12.2010
Technical Sales and Service's
Monelco Electric Ltd.
01.2002 - 12.2009
Technical Sales and Service
Waffle's Electric Ltd.
02.1996 - 01.2002
Regional Sales Manager
Echo Power Equipment
03.1989 - 07.1995
Basic Salesmanship Certificate -
Red River Community College
Management Diploma - Ontario
St. Clair College of Applied Arts & Technology
Casino Customer Service -
St. Clair College
Gaming Techniques 1 -
St. Clair College
Gaming Techniques 11 -
St. Clair College
Fast Track Sales Skills -
Toshiba
Business Law -
Fanshawe College
Technical Assistance Research Program -
Phoenix Seminar -
Service Managers Conference -
Principles of Management 1 -
Commerce and Industry Sales and Certificate -
Red River Community College
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