Robert Adams
Toronto,Canada
Summary
Dynamic digital marketing professional with a proven track record at i Like Pi Productions, specializing in multimedia production and social media strategy. Expert in SEO and analytics, I drive brand engagement and visibility through innovative campaigns, leveraging strong project management and stakeholder coordination skills to achieve impactful results.
Overview
31
31
years of professional experience
1
1
Certification
Work History
Strategic Digital Marketing Consultant
i Like Pi Productions
Toronto, Canada
01.2009 - Current
- Developed multimedia marketing campaigns that boosted brand visibility and audience engagement.
- Created corporate videos and digital content for clients, including George Brown College and Nisim International.
- Spearheaded social media strategy, tailoring campaigns for diverse target audiences.
- Directed creative initiatives to enhance overall campaign effectiveness.
Marketing & Communications Manager
ComKids
Ontario, Canada
01.2021 - 01.2023
- Executed multi-platform social media strategy, enhancing brand reach and engagement.
- Developed data-driven content based on audience insights to maximize outreach.
- Managed website operations alongside digital marketing initiatives for promotional campaigns.
- Analyzed marketing campaign data to evaluate performance and drive optimization.
- Produced content for websites, blogs, social media posts, and newsletters.
- Oversaw external vendor management for design, printing, advertising, and public relations tasks.
Social Media Manager
GO Logistics Inc.
Oakville, ON
01.2021 - 01.2022
- Developed multi-platform social media content, refining strategies using performance analytics.
- Executed digital campaigns that enhanced engagement, visibility, and brand recognition.
- Researched relevant keywords and hashtags to optimize posts for SEO.
- Collaborated with professionals in brainstorming sessions to generate innovative ideas.
- Monitored customer comments across social media channels and provided timely responses.
- Analyzed social media metrics to assess audience growth rate, volume, and reach.
Social Media Marketing Specialist
March of Dimes Canada
Toronto, ON
01.2019 - 01.2020
- Developed social media strategies, analyzing audience insights to enhance engagement.
- Created engaging content and motion graphics to support brand storytelling.
- Managed paid advertising campaigns using Google Ads and Facebook Ads Manager.
- Built relationships with influencers to maximize promotional outreach.
- Analyzed key metrics to improve campaign performance across platforms.
- Supported marketing initiatives by leveraging social media channels effectively.
Community Relations & Promotions Marketing
LAMP Community Health Centre
Etobicoke, ON
01.2014 - 01.2020
- Secured sponsorships and expanded volunteer networks to strengthen business partnerships.
- Led fundraising campaigns while overseeing community outreach and media communications.
- Conducted system analysis and testing to identify and resolve technical inefficiencies.
- Updated and maintained databases with current information to enhance operational accuracy.
Digital Marketing Coordinator
BioFlex Laser Therapy
Toronto, ON
01.2017 - 01.2019
- Launched digital ad campaigns that utilized analytics for performance optimization.
- Designed SEO-driven landing pages to enhance visibility and conversion rates.
- Optimized SEO performance through comprehensive keyword research and effective link building.
- Developed targeted messaging across channels including display advertising and email marketing.
- Executed A/B tests for campaigns across various platforms to refine strategies.
- Supported organic social media initiatives by crafting engaging posts to boost audience interaction.
Social Media Marketing Manager
Straight Forward Trucking
Toronto, ON
01.2010 - 01.2017
- Executed strategic social media marketing plans to enhance brand awareness and engagement.
- Monitored SEO metrics, optimizing content distribution strategies for improved performance.
- Managed multiple accounts daily, promptly addressing comments and inquiries.
- Analyzed data from Google Analytics to evaluate campaign success and effectiveness.
- Tracked industry trends and analytics to maximize ROI across all campaigns.
- Developed targeted social media marketing campaigns, driving increased website traffic and audience interaction.
Social Media Specialist & Marketing Assistant
Skin Vitality Medical
Mississauga, ON
01.2013 - 12.2013
- Managed social media advertising campaigns, boosting online visibility significantly.
- Developed cross-channel marketing strategies to enhance brand awareness effectively.
- Identified target audiences and crafted customer personas for targeted campaigns.
- Analyzed key metrics regularly to assess campaign performance and effectiveness.
Marketing Assistant
Rugman.com
Toronto, ON
01.2008 - 12.2008
- Conducted competitive pricing analysis to optimize marketing strategies.
- Created and edited motion graphics for corporate promotional materials.
- Gathered customer feedback through surveys and focus groups to enhance user experience.
- Assisted in developing and executing marketing campaigns to drive engagement.
- Maintained company website by regularly updating content using WordPress CMS.
- Tracked marketing expenses, ensuring adherence to budget allocations.
Assistant Supervisor / Shipping / Receiving /
Russel Metals Inc
Toronto, ON
01.1994 - 08.2004
- Maintained on-time delivery above 97% efficiency, enhancing customer satisfaction.
- Prepared accurate invoices for billing and reconciliation to ensure financial integrity.
- Oversaw a team of 15 to 20 drivers, optimizing operational workflows with effective leadership.
- Set goals, controlled costs, and monitored outcomes to minimize expenses for provincial shipments.
- Collaborated with cross-functional teams such as Purchasing, Logistics, Shipping and Receiving departments.
Education
Honors Diploma - Digital Media & Design
Radio Arts College (RAC)
Toronto, ON01.2013
Honors Diploma - Business Administration & Marketing
Herzing College
Toronto, ON01.2009
BAA - Applied Arts - Photographic Arts
Ryerson University
Toronto, ON01.1993
Skills
- Digital marketing strategy
- Social media
- SEO
- PPC
- Content optimization
- Multimedia production
- Advanced photography
- Videography
- Post-production editing
- Social media management
- Engagement strategy
- Analytics
- Content creation
- Project and brand management
- Campaign planning
- Stakeholder coordination
- Execution
- Software proficiency
- Adobe Creative Suite
- DaVinci Resolve
- WordPress
- Google Analytics
- Meta Business Suite
- Salesforce
- Hootsuite
- Buffer
- Sprout Social
- Zoho Social
- Canva
- Vertical response
- Mailchimp
- Asana
- Slack
- Trello
- Tableau
Certification
- Google Generative AI Leader Certificate
- Google Ad Words
- Google Advanced Data Analytics
References
References available upon request.
Timeline
Marketing & Communications Manager
ComKids
01.2021 - 01.2023
Social Media Manager
GO Logistics Inc.
01.2021 - 01.2022
Social Media Marketing Specialist
March of Dimes Canada
01.2019 - 01.2020
Digital Marketing Coordinator
BioFlex Laser Therapy
01.2017 - 01.2019
Community Relations & Promotions Marketing
LAMP Community Health Centre
01.2014 - 01.2020
Social Media Specialist & Marketing Assistant
Skin Vitality Medical
01.2013 - 12.2013
Social Media Marketing Manager
Straight Forward Trucking
01.2010 - 01.2017
Strategic Digital Marketing Consultant
i Like Pi Productions
01.2009 - Current
Marketing Assistant
Rugman.com
01.2008 - 12.2008
Assistant Supervisor / Shipping / Receiving /
Russel Metals Inc
01.1994 - 08.2004
Honors Diploma - Digital Media & Design
Radio Arts College (RAC)
Honors Diploma - Business Administration & Marketing
Herzing College
BAA - Applied Arts - Photographic Arts
Ryerson University
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