Summary
Overview
Work History
Education
Skills
Additional Clients
Timeline
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Rob Shapiro

Toronto,Ontario

Summary

I am a creative and self-motivated writer with an eye for detail, a passion for storytelling, an extensive SEO background and over a decade of experience. My work has primarily focused on helping organizations execute their SEO strategies through content marketing, implementation of metadata and updating existing copy to reflect current internet best practices. Additionally, I have extensive experience in script writing, product descriptions, ad copy, SEM, email marketing, marketing collateral, branding and messaging, website content and social media.

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I am also a successful TV writer, screenwriter and novelist. My debut YA novel was published in 2020 to critical acclaim. I was a staff writer for a kids' animated series and currently have three TV series in development. My work has received support from the Toronto Arts Council, Ontario Arts Council, Bell and Cogeco and has won or placed in some of the biggest screenwriting contests in North America.

Overview

8
8
years of professional experience

Work History

Freelance Copywriter

Whirlpool Corporation
05.2018 - Current
  • Supported SEO initiatives through strategic content marketing to drive organic traffic growth.
  • Enhanced product visibility by writing clear and concise product descriptions for e-commerce websites and crafting articles that highlighted specific appliances and/or features.
  • Increased brand awareness through thecreation of compelling content for website landing pages, blog posts, and YouTube videos.
  • Collaborated with internal teams to develop creative concepts for promotional materials and advertising campaigns.

Freelance Copywriter

Various Digital Agencies
02.2016 - Current
  • Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
  • Most of my agency work is focused on SEO initiatives and content marketing in addition to marketing collateral, ad copy and websites for a wide range of clients across sectors including telecommunications, hospitality, retail, consumer packaged goods and finance.
  • Edited existing copy for clarity, grammar, punctuation, and overall effectiveness.
  • Enriched client relationships through timely delivery of high-quality work on various projects under tight deadlines.

Freelance Copywriter

Blue Ant Media
03.2017 - Current
  • I currently write series descriptions for Blue Ant Media's properties for TV and streamer menus.
  • I wrote the five-part "Safety Never Gets Old" campaign for Paddle Canada that aired on Blue Ant's television stations in addition to its online platforms where it was viewed over one million times
  • I also wrote scripts and ad copy for other Blue Ant clients including Zytec Hand Sanitizer and Canon.

Freelance Copywriter

Jerry
01.2022 - 12.2022
  • Wrote 15-22 articles (ranging from 300 to 2000 words) every week for more than one year as part of a massive content marketing project.
  • Many of these articles have received tens of thousands, or even hundreds of thousands, of views.
  • Regularly worked with their communications director to edit or write copy for Jerry's social media presence.

Education

Post-Graduate Certificate - Public Relations - Corporate Communications

Seneca College of Applied Arts And Technology
05.2008

Bachelor of Arts - History

York University
05.2007

Skills

  • Copywriting
  • SEO
  • Article writing
  • Creative writing
  • SEM
  • Time management
  • Communication skills
  • Brand messaging
  • Proofreading/Editing
  • Sales Copy
  • Content Generation
  • Email Marketing
  • Copyediting
  • Google Workspace
  • WordPress
  • Workfront

Additional Clients

  • Shopify
  • PricewaterhouseCoopers (PwC)
  • Centennial College
  • PayPal
  • Rogers Communications
  • Softchoice
  • The Edge, A Leader's Magazine
  • NaceCare Solutions
  • Mform Construction Group
  • ClearBlue Technologies Group

Timeline

Freelance Copywriter

Jerry
01.2022 - 12.2022

Freelance Copywriter

Whirlpool Corporation
05.2018 - Current

Freelance Copywriter

Blue Ant Media
03.2017 - Current

Freelance Copywriter

Various Digital Agencies
02.2016 - Current

Post-Graduate Certificate - Public Relations - Corporate Communications

Seneca College of Applied Arts And Technology

Bachelor of Arts - History

York University

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Rob Shapiro