Customer-oriented General Manager with 25 years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen.
Overview
31
31
years of professional experience
Work History
General Manager
Ivoclar
1-6600 Dixie Rd, Mississauga, Ontario, L5T 2Y2
01.2015 - 09.2023
Managed budget implementations, employee reviews, training, and contract negotiations with dealers and large direct customers..
Managed selling strategies for direct and dealer customers.
Managed and supported US Technical sales team, from 2019 -2022.
Attended major trade shows and events in Canada, US, and Europe.
Partnered with 5 national dealers and supported and helped develop sales goals and promotions in order to increase sales and market share.
Direct reports: Director of Sales, Director of Marketing, and Logistics Manager
Developed and maintained relationships with customers and suppliers through account development.
Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, and company procedures.
Implemented operational strategies and effectively built customer and employee loyalty.
Organized budgets, oversaw P&Ls and achieved margin targets consistently to stay on track with growth plans.
Collaborated with logistics Manager to reduce costs and performed risk analysis to improve overall profitability.
Increased year-over-year business growth while leading operations, strategic vision and long-range planning.
Director of Sales
Ivoclar
Mississauga, ON
01.2011 - 01.2015
Managed team of sales representatives, 15, providing guidance, coaching and support.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Forecasted sales and established processes to achieve sales objectives and related metrics.
Established pricing strategies to maintain competitive pricing and maximize profits.
Connected with prospects through trade shows, cold calling and local-area networking.
Collaborated with marketing teams to help sales campaigns reach target audiences.
National Sales Manger - Technical
Ivoclar
Mississauga, ON
11.2006 - 12.2010
Met with customers to give sales presentations, negotiate contracts and promote services.
Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
Managed national sales programs, supervised 7 sales representatives and evaluated KPIs for promotional opportunities.
National Sales Manager
Vident
Remote
04.2004 - 11.2006
Exceeded targets by building, directing and motivating high-performing sales team.
Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
Met with customers to give sales presentations, negotiate contracts and promote services.
Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
Managed national dealer and direct sales distribution relationships.
National Sales Manager
Dentsply Canada
Woodbridge, ON
06.1998 - 04.2004
Met with customers to give sales presentations, negotiate contracts and promote services.
Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
Received National Circle of Excellence award for highest sales growth and strong commitment to operational excellence.
Attended events, training seminars and manufacturer product showcases.
Managed national sales programs, supervised 8 sales representatives and evaluated KPIs for promotional opportunities.
Sales and Key Account Manger
Dentsply Canada
Woodbridge, ON
02.1993 - 06.1998
Built and maintained strong client relationships to drive business growth.
Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans.
Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
Developed and delivered presentations to key customers to position products and services.
Supported sales and reporting for large and medium-sized accounts.
Education
Associate of Applied Science - Dental Technician
George Brown College
Toronto, ON
06.1993
Skills
Sales Expertise
Staff Training
Market Analysis
Profit and Loss Accountability
Client Account Management
Troubleshooting Expertise
Client Relations
Sales Promotion
Vendor Partnerships
New Business Development
Team Leadership
Languages
Italian
Professional Working
Wood working
Design and build all different types of wood projects from furniture to simple projects.