ROB ACKERLEY

Over an impactful 11-year tenure, I progressed from an email specialist to Marketing Director, systematically building out and leading the entire marketing department. In this capacity, I championed comprehensive digital marketing strategies and omnichannel e-commerce initiatives that drove significant revenue growth and market expansion, notably:

• Championed development and execution of digital marketing strategies, achieving 145% revenue growth and market expansion in an international, multi-channel e-commerce setting.
• Developed, led, and mentored a dynamic, high-performing marketing team, enhancing collaboration and innovation across social media, email marketing, e-commerce platforms, paid advertising, and Amazon channels.
• Oversaw multi-million dollar advertising budgets, strategically distributing resources across Google, Facebook, and Amazon, ensuring consistent ROAS of 6.
• Directed customer acquisition and retention strategies, boosting website traffic and conversion rates and elevating customer lifetime value.
• Directed email and SMS marketing strategies, enhancing customer engagement, brand loyalty, and sales.
• Coordinated efforts across departments (Brand, Customer Service, Product Development, Engineering, UX, Finance, Logistics) to align objectives and elevate overall performance.
• Orchestrated omnichannel development and conducted UX/UI enhancements through A/B testing to elevate customer engagement.
• Leveraged data analytics to optimize campaign performance and ROI.
• Developed and executed comprehensive global marketing strategies.
• Improved customer acquisition and retention metrics by 4x.
• Championed the implementation of a 'Data Lake' in order to harness AI-driven insights across all data sources, resulting in micro-optimizations that improved overall efficiency by 3X.

Founded and directed this national full-service marketing agency, evolving it from a freelance web design operation to a comprehensive firm specializing in hotel, tour, real estate, car rental, and e-commerce clients across Belize. I oversaw all facets of business operations and client success, including:

• Directed comprehensive business activities encompassing client acquisition, budgeting, marketing strategy, project management, and financials.
• Built and mentored a diverse, global team, delivering high-quality client service and creative solutions.
• Led multiple clients' adoption of e-commerce solutions, collaborating with local banks to ensure seamless integration.
• Directed creative development across local and international contractors, maintaining high standards aligned with client branding.
• Implemented systems enhancements for clients to improve their customer experience, streamline operations, and support business objectives.