Summary
Overview
Work History
Education
Certification
Skills
Websites
Timeline
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Riya UPPAL

Toronto,ON

Summary

Marketing professional with 6+ years of experience delivering measurable growth across SaaS, fintech, and consumer sectors. Increased qualified leads by 30% through omnichannel campaigns, improved ROI by 25% through data-led optimization, and produced 90+ high-performing assets that drove engagement at every stage of the buyer journey. Skilled at translating analytics into strategy, rebranding digital assets to boost engagement, and managing cross-functional teams to accelerate pipeline velocity.

Overview

9
9
years of professional experience
1
1
Certification

Work History

BRAND STRATEGY & MARKETING MANAGER

Griphhy
01.2025 - 05.2025
  • Directed full-funnel brand and campaign strategy, expanding reach across paid and organic channels to capture new audience segments.
  • Streamlined workflows and targeting, cutting campaign turnaround from weeks to days and driving stronger engagement across key campaigns.

MARKETING LEAD

OpenSense Labs
New Delhi, India
05.2023 - 03.2024
  • Executed multi-channel campaigns across email, web, and social, accelerating lead generation and pipeline velocity.
  • Produced SEO-optimized assets including whitepapers, newsletters, and case studies that sustained long-term traffic growth.
  • Rebranded core digital properties, boosting engagement and aligning messaging with new market positioning.

COMMUNICATIONS STRATEGIST

Hubsell
Berlin, Germany
06.2021 - 05.2023
  • Delivered 90+ B2B marketing assets — from ABM content to sales enablement collateral — that improved deal velocity.
  • Orchestrated cross-channel campaigns that expanded reach across SaaS, fintech, and e-commerce markets.
  • Applied performance insights to refine messaging and content distribution, lifting ROI and campaign effectiveness.

BRANDING & COMMUNICATIONS EXECUTIVE

IDEMIA
New Delhi, India
06.2018 - 06.2021
  • Crafted executive and employee communications that positioned the company as a top engagement leader.
  • Secured media coverage in 20+ national outlets, strengthening brand reputation and visibility.
  • Designed internal and external campaigns that reinforced culture, supported brand growth, and improved stakeholder alignment.

COLUMNIST

The Pioneer
New Delhi, India
05.2016 - 06.2016
  • Wrote feature stories and city news pieces for the Sunday magazine, producing human-interest articles with strong reader engagement.
  • Conducted in-depth interviews and delivered timely coverage that highlighted local issues and cultural trends.

Education

EXEC. DIPLOMA - MARKETING & BRAND DIRECTION

Jawaharlal Nehru University
Delhi, India
01.2024

M.A (HONS.) And B.A (HONS.) - ENGLISH

University of Delhi
Delhi, India
07.2020

Certification

  • Email Marketing Automation, HubSpot Academy
  • Marketing Analytics, Meta,
  • Digital Marketing Nanodegree, Udacity
  • Certificate Course in French, University Of Delhi

Skills

• Brand Strategy & Positioning • Campaign Management (Email, Social, Web, Paid Media) • Content Marketing & Digital Storytelling • Account-Based Marketing (ABM) • SEO & SEM Optimization • Marketing Analytics & ROI Tracking • Salesforce • HubSpot • GA4 • SEMrush • Cross-Functional Team Leadership

Websites

Timeline

BRAND STRATEGY & MARKETING MANAGER

Griphhy
01.2025 - 05.2025

MARKETING LEAD

OpenSense Labs
05.2023 - 03.2024

COMMUNICATIONS STRATEGIST

Hubsell
06.2021 - 05.2023

BRANDING & COMMUNICATIONS EXECUTIVE

IDEMIA
06.2018 - 06.2021

COLUMNIST

The Pioneer
05.2016 - 06.2016

EXEC. DIPLOMA - MARKETING & BRAND DIRECTION

Jawaharlal Nehru University

M.A (HONS.) And B.A (HONS.) - ENGLISH

University of Delhi

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