Summary
Overview
Work History
Education
Skills
Personal Details
Certification
Timeline
Generic

Ritu Parey

Waterloo

Summary

SEO professional with hands-on experience in implementing effective SEO strategies to boost online presence. Proven track record in conducting thorough keyword research and optimizing on-page elements. Strong collaborator focused on achieving team goals and adapting to dynamic environments with ease.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Digital Marketing / SEO Intern (Remote)

My Worthy Home
06.2025 - Current
  • Conducting keyword research and optimizing product pages for better search visibility.
  • Assisting in on-page SEO tasks such as meta title, meta description, and URL optimization.
  • Utilizing SEO tools like Google Keyword Planner, SEMrush, and Ubersuggest for keyword analysis.
  • Monitoring website's performance and reporting key SEO metrics.
  • Supporting link-building and website performance tracking.

SEO Intern (Remote)

Deals And Delights
02.2025 - 05.2025
  • Handled on-page and off-page SEO including backlink building, directory submission, and social sharing.
  • Performed keyword research, and site performance tracking using SEO tools.

Senior SEO Expert

Persistence Market Research Pvt. Ltd.
07.2016 - 03.2018
  • Company Overview: Persistence Market Research is an inventive and specialized supplier of market intelligence reports and consulting services.
  • Working on lead generation through LinkedIn Group Creation.
  • Managing the development and optimization of landing pages for E-Mail marketing
  • Gathering data about various countries, products and industries related to the niche as a part of pre-launch market research.
  • Used Google Analytics for goal set-up, Funnels, report generation, website Analysis, visitor analysis, social media tracking etc.
  • Project Title: SEO and Lead Generation (Persistence Market Research Private Limited)
  • Technology: SEO, Lead Generation

SEO Expert

SEO Beam Pvt. Ltd.
06.2015 - 03.2016
  • Company Overview: Associatedstairlifts is one of the country’s leading stairlift suppliers and ideally located to provide their professional service throughout the country
  • Expand SEO strategies, and implement and monitor campaigns
  • Link building with relevant high quality website
  • Knowledge of Adobe Photoshop
  • Create Infographics and video
  • Perform site analysis, keyword research and mapping, and assess link building opportunities
  • Perform competitor SEO research
  • Perform Social media strategy like facebook , LinkedIn, twitter etc.
  • Prepare analytics and ranking reports and present to clients and management
  • Nurture client relationships and develop relationships with new clients
  • Maintain maximum effectiveness while adhering to strict deadlines and budgets
  • Keep up-to-date with constantly changing technological and search engine trends, algorithms and ranking factors
  • Project Title: Develop SEO strategies and Web Analytics (Associatedstairlifts.co.uk)

SEO Analyst

SEO Valley Solutions Pvt. Ltd.
08.2012 - 02.2015
  • Company Overview: The client has been specializing in custom ecommerce solutions also provides online business consultancy services to online retailers, distributors and manufacturers.
  • Develop SEO strategies, and implement and monitor campaigns
  • Using E-commerce SEO tactics
  • Link building with relevant high quality website
  • Perform site analysis, keyword research and mapping, and assess link building opportunities
  • Perform competitor SEO research
  • Prepare analytics and ranking reports and present to clients and management
  • Keep up-to-date with constantly changing technological and search engine trends, algorithms and ranking factors
  • Maintaining a company blog
  • Perform social media optimization for E-commerce Website
  • Project Title: Develop SEO strategies and Web Analytics (Holbi.co.uk, Ebayconnector.co.uk)

SEO Expert

Sanpad IT Solution
01.2011 - 06.2012
  • Company Overview: Signworld is an organization of 300+ sign companies, over 75 Preferred Partners and a corporate team. They are a customer service based business model focusing on built-up quality custom signage for the ever rising business community. WSI Corporate is a network of digital plan and marketing thought leaders with offices in over 80 countries.
  • Develop SEO strategies, and implement and monitor campaigns
  • Online reputation Management
  • Link building with relevant high quality website
  • Perform site analysis, keyword research and mapping, and assess link building opportunities
  • Perform competitor SEO research
  • Based on analysis, results and client feedback, continually improve and modify strategies to optimize effectiveness
  • Prepare analytics and ranking reports and present to clients and management
  • Nurture client relationships and develop relationships with new clients
  • Maintaining a company blog
  • Incorporating social media optimization to augment the traditional SEO activities
  • Project Title: Develop SEO strategies and Web Analytics, Online Reputation Management (signworld.org, WSI Corporate)

Education

Bachelor of Engineering - Information Technology

Rajiv Gandhi Technical University
Bhopal, India
07-2010

Skills

  • SEO Tool – Ubersuggest, Google Analytics, Google Search Console, keyword planner, SEMrush
  • Website Analysis – Complete technical report on on-page and off-page factors of the website
  • SEO On-page – Knowledge of Alt tags, Title tag, Anchor text, Meta Description, Meta Keywords, Keyword Research, Image Optimization etc
  • SEO Off-page – Social Bookmarking Submission, Directory Submission, Press Release submission Blog Submission, Blog Posting, Business Listing, Profile Link, Article Submission, Comment Posting, Article Formatting, Slide Share, Video Submission, Forum posting, Guest Posting etc
  • Social Networking – Facebook, Twitter, LinkedIn, Instagram, Pinterest etc
  • SEO auditing

Personal Details

English (Professional proficiency)

Certification

  • SEO Assistant at Deals and Delights (Ecommerce website ) From 10 February to 10 May 2025.
  • Certificate Program in Digital Marketing - EduPristine Inc (Duration: 2016)

Timeline

Digital Marketing / SEO Intern (Remote)

My Worthy Home
06.2025 - Current

SEO Intern (Remote)

Deals And Delights
02.2025 - 05.2025

Senior SEO Expert

Persistence Market Research Pvt. Ltd.
07.2016 - 03.2018

SEO Expert

SEO Beam Pvt. Ltd.
06.2015 - 03.2016

SEO Analyst

SEO Valley Solutions Pvt. Ltd.
08.2012 - 02.2015

SEO Expert

Sanpad IT Solution
01.2011 - 06.2012

Bachelor of Engineering - Information Technology

Rajiv Gandhi Technical University

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