RITTWIK MUKHERJEE

Company Overview: E.T. Mechanical offers expert HVAC installation, heat pump maintenance, plumbing, and electrical services in Fredericton and Moncton, New Brunswick.

• Formulating Marketing strategies to build a lasting digital connection with consumers and enhance lead Generation
• Planning and monitoring the ongoing company presence on social media – Facebook, Instagram, TikTok, Twitter, as where applicable
• Overseeing Launch, optimization of paid advertising campaigns in Google Ads, Meta Ads, and TikTok Ads to increase brand awareness and lead generation
• Providing creative ideas to Ad Agency for content marketing and updating the website & social media channels
• Providing creative design ideas to Ad Agency to improve user experience
• Measuring the performance of digital marketing efforts using a variety of Web analytics tools – Google Analytics, WebTrends, etc
• Maintaining partnerships with Ad Agency and vendors
• HVAC and Refrigeration Equipment Manufacturing and Servicing Company

Company Overview: NP Digital India is an Integrated Digital Marketing agency, a part of the global NP Digital Network headquartered in California, USA.

• I planned and managed end-to-end digital media campaigns & enhanced performance through keyword analysis, bid management & CPA optimization
• For the account, Titan World I Orchestrated a comprehensive Digital Ad strategy that increased brand's digital visibility and led to 35% increase in their Brick and mortar Store visits and driving a 20% increase in Store Sales
• Got Peak Client satisfaction score of 98% from Titan World Marketing Team
• Initially we executed the campaign for selected 80 stores but upon the success of the campaign Titan World gave us mandate for all their 650 stores across India
• Managed an annual Ad spent of INR 80 Million
• The agency won the Digital Branding Mandate for Bioderma India and I was responsible to lead the marketing of the account
• I convinced the client to switch to programmatic ads from regular google display ads, and within 3 months, this strategic move resulted in a 40% increase in Website traffic with a significant reduction in CPM costs by 25%
• Accounts Handled: Bioderma, Titan World, Insureka, StockEdge, Elearnmarkets, Kosmoderma, Hatio by Billdesk
• NP Digital India is an Integrated Digital Marketing agency, a part of the global NP Digital Network headquartered in California, USA

Company Overview: Social Panga is a creative marketing and advertising agency.

• I managed the planning and execution of multi-channel paid media campaigns
• Collaborated with cross-functional teams to align paid media strategies with seasonal marketing initiatives, boosting campaign effectiveness by 45% during peak periods
• Was Responsible for setting up and establishing the Ecommerce Marketing Team for the agency
• Trained and Oversaw the daily responsibilities of 3 Junior Paid Media Executives
• This Team was responsible for managing clients who wanted to grow their online presence and boost sales on leading ecommerce marketplaces
• I joined SocialPanga as an Intern and got converted to Paid Media Executive and in the same Year was promoted to Ecommerce and Paid Media Specialist
• Onboarded New Self serve Ecommerce PPC ad platforms such as 'Flipkart', 'Myntra' and non self serve platform 'Smytten', 'Nykaa'
• Managed an annual Budget of INR 60 Million
• Brands Handled: NIIT, Fujifilm, Pepperfry, Malabar Gold and Diamonds, Manipal Hospitals, Bosch, All Out
• Social Panga is a creative marketing and advertising agency

Company Overview: Fork Media is an ad-tech company specializing in Native and Contextual Digital Advertisement.

• I successfully managed monthly sales quota and brought business worth over INR 15M to the agency during my tenure.
• Crafted and pitched proposals aligned with client objectives, achieving a 70% success rate in deal closures
• Established and Maintained relationships with CMOs, Marketing Heads, and key decision-makers at targeted brands and Ad Agencies
• Created strategies to significantly broaden the client base through effective lead generation
• Onboarded Businesses such as Sonata Watch Brands, Titan Watches, ITC – BINGO CHIPS, IBM, Carrera, Unibic, Lenskart
• Fork Media is an ad-tech company Specializing in Native and Contextual Digital Advertisement

Company Overview: Edureka is an E-Learning platform providing Online Instructor led courses for IT professionals.

• I was responsible for Generating revenue through selling e-learning courses to individual Professionals and Companies
• Business Development from New and existing customers
• Built Sales-Pipeline and maintained proper sales hygiene
• Closely worked with Product and content team to demonstrate initiatives for refinement & strengthening of product
• I Awarded with the title of 'Ace of Edureka' for achieving the highest quality percentage
• I Was the best performer in 'Business Intelligence Courses' Business Unit
• Edureka is an E-Learning platform providing Online Instructor led courses for IT professionals