Rita Racanelli
Winnipeg,Canada
Summary
Clinic Operations Leader with 15+ years of experience in healthcare operations, team leadership, patient services, and sales. Proven success managing high-volume surgical clinics, leading teams of 30+ staff, coordinating complex physician schedules, and improving operational efficiency. Strong background in training, employee development, customer satisfaction, and revenue growth within fast-paced clinical environments. Entrepreneurial experience in digital marketing, web solutions, and business development.
Overview
2027
2027
years of professional experience
Work History
Entrepreneur
Divaedge Designs
Etsy
01.2025 - Current
- Creation of digital designs
- Implemented SEO strategies to increase website visibility and drive organic traffic growth.
- Analyzed client feedback to refine service offerings and address specific needs effectively.
- Led strategic planning sessions to outline business objectives and align team efforts accordingly.
Centre Director
Lasik MD
Winnipeg, MB
10.2020 - Current
- Direct operations for a high-volume surgical clinic serving 350+ patients monthly across two brands.
- Lead, coach, and manage a team of 30+ employees to ensure operational excellence and patient satisfaction.
- Coordinate 20+ surgery days per month involving 16 surgeons across multiple procedure types.
- Manage public health cataract contract serving 300+ patients monthly since 2021.
Entrepreneur
Customsites.co
Online
02.2012 - Current
- Developed customized web solutions to enhance client engagement and satisfaction.
- Managed project timelines and deliverables to ensure successful launch of client websites.
- Conducted market research to identify trends and opportunities for new service offerings.
- Collaborated with cross-functional teams to streamline project workflows and improve efficiency.
Clinical Counselor
Lasik MD
Winnipeg, MB
2013 - 2020
- Provided individual and group counseling sessions focusing on surgical strategies.
- Collaborated with multidisciplinary teams to ensure integrated care for patients undergoing LASIK procedures.
- Utilized electronic health record systems to document patient progress and treatment outcomes efficiently.
Sales Associate
LensCrafters
Winnipeg, MB
09.2009 - 06.2013
- Assisted customers in selecting eyewear that meets their needs and preferences.
- Provided exceptional service by addressing inquiries and resolving issues promptly.
- Conducted inventory management, ensuring optimal stock levels of frames and lenses.
- Processed transactions accurately using point-of-sale systems to enhance customer experience.
CCOA
20/20 Eyecare
Winnipeg, MB
09.2006 - 08.2009
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
CCOA
Waverley Eyecare
Winnipeg, MB
06.2003 - 09.2006
- Excellent communication skills, both verbal and written.
- Worked well in a team setting, providing support and guidance.
- Demonstrated respect, friendliness, and willingness to help wherever needed.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
Education
COA - Ophthalmology
SAIT
Calgary, AB09-2016
CCOA - Canadian Certified Optometric Assistant
Canadian Optometry Association
Waterloo, ON06-2005
Skills
Clinic & Surgical Operations
Team Leadership & Staff Development
Project & Workflow Management
Patient Experience & Customer Service
Sales & Revenue Growth
Conflict Resolution
Training & Onboarding
Scheduling & Resource Management
Business Development
Marketing & SEO
Languages
English
Native or Bilingual
Accomplishments
One of my most significant accomplishments was progressing from a Clinical Counselor to Centre Director at the Winnipeg LASIK MD location, achieved through sustained high performance, a strong work ethic, and consistent recognition through multiple sales excellence awards.
Timeline
Entrepreneur
Divaedge Designs
01.2025 - Current
Centre Director
Lasik MD
10.2020 - Current
Entrepreneur
Customsites.co
02.2012 - Current
Sales Associate
LensCrafters
09.2009 - 06.2013
CCOA
20/20 Eyecare
09.2006 - 08.2009
CCOA
Waverley Eyecare
06.2003 - 09.2006
Clinical Counselor
Lasik MD
2013 - 2020
COA - Ophthalmology
SAIT
CCOA - Canadian Certified Optometric Assistant
Canadian Optometry Association