Rita Laoun

• Handling objections, presentations skills, organization
• Places outbound phone calls on behalf of the client to key healthcare professionals and delivers key selling messages and continuous support to increase sales,
• Capture key information discussed during calls in the CRM, deliver key selling messages to physicians and pharmacists based on client approved call guide,
• Manage relationships with the key influencers, client and all the company business units through regular touch points to ensure program KPIs are delivered and to attain call activity metric and sales goals,
• Maintain existing business and promote additional services by providing insights to the team and provide solutions to the client's needs,
• Highly analytical with the ability to assess business opportunities to proper manage a territory and achieve targets,
• Perform competitive research, collaborate with team members and editorial staff to pitch new viral marketing ideas
• Expanded territory coverage by strategically identifying and targeting high-potential accounts.
• Improved customer satisfaction and retention through planned meetings, timely response to inquiries, and effective problem resolution.
• Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.

Work History:

May 2023 - present: Onetouch Program for Lifescan

• Boosted employee satisfaction through regular performance reviews, constructive feedback, and personal development plans.
• Developed a high-performing team by recruiting top talent and fostering a positive work environment.
• Improved team productivity by implementing efficient project management strategies and streamlining communication channels.
• Enhanced overall team performance by providing regular coaching, feedback, and skill development opportunities.
• Expert at various marketing processes, including market research, customer profiling, customer relationship management, and online marketing.
• Cooperate with my team to develop business and sales strategies that increased the product sale by 23% within the first year.
• Delegated and distributed work based on data to maximize time and hit Key Performance Indicators (KPIs).
• Formulate and execute comprehensive sales strategies aligned with overall company objectives.
• Identify market opportunities and customer needs to drive revenue growth.
• Analyze sales data and performance metrics to assess the effectiveness of sales strategies.
• Manage a team of sales representatives to effectively communicate program benefits and optimize execution of field program team efforts in a fast-paced and competitive environment.
• Supervise, train and provide feedback to specialty product sales representatives
• Target all assigned territories of different therapeutic areas, customers and key accounts to maximize the growth objectives of specialty brands;
• Identifies growth opportunities, including new partnerships and with key stakeholders
• Collaborate with cross-functional sales and field teams to ensure efficient resources and services that align with KPIs
• Be available to cover all clinical needs in all the territory and answer Territory managers needs if necessary.
• Manage the onboarding and orientation of new staff and ensure adequate knowledge coverage and resources for new specialized product program launches.
• Analyzes, plans and implements process improvements to achieve utilization and efficiency objectives.
• Prepare and present quarterly business reviews.

Work History:

January 2021 - February 2023: Cardiovascular line (atorvastatin, fenofibrate, valsartan, irbesartan, bisoprolol fumarate)

• Experience in the promotion of pharmaceuticals products to physicians through one-on-one meetings, group presentation, promotional speaker programs
• Manage scientific discussions with key opinion leaders,
• Knowledge of many diseases such as cardiovascular diseases, neurological diseases and others in order to launch and promote new products,
• Provide constant support to physicians with different specialties about products, prices and technical issues,
• Establish a plan of the territory based on customers profiles in order to continuously grow and expand operations,
• Plan and conduct visits and calls with the prescribers to evaluate needs and promote products and manage the lists of strategic objectives of the potential customers to expand the market of the territory,
• Plan effective strategies in order to move sales performance to exceed expectations and reach the sale target of the territory;
• Gain and maintain market share by creating strong business development strategies, monitor and analyze data and market trends to identify competitive advantage, taking many initiatives and led many launches
• Increased sales revenue by consistently meeting and exceeding sales targets through strong relationship building and product knowledge.
• Implemented successful marketing strategies for new product launches, resulting in high adoption rates among healthcare providers.
• Launching Nanotechnology products for the first time in the Lebanese market.
• Achieving targets for more than 10 years consecutively for products with more than 20 competitors in the market

Work History:

June 2011- December 2015 : Cardiovascular Product Line

January 2015 - October 2019: Diabetic Product Line

November 2019 - December 2020: CNS and Neurology Line