Róisín Maxwell
Vancouver,BC
Summary
Enthusiastic Public Relations professional with experience in both agency and in-house roles. Highly organized and skilled in managing diverse client portfolios across hospitality, retail, nonprofit, and technology sectors. Confident working independently or collaboratively within fast-paced, results-driven agency teams.
Overview
10
10
years of professional experience
Work History
Manager
The Regal Beagle
11.2019 - Current
- Secured collaborations with food influencers and PR opportunities to increase media coverage.
- Develop and implement marketing and promotion ideas.
- Created and posted engaging content for social media to enhance brand presence.
- Ensured website featured current offers, menus, and events to improve user experience.
- Managed inventory and operations processes to ensure efficiency.
PR Consultant
Music Heals
10.2023 - 11.2023
- Collaborated with Music Heals to promote two annual fundraising events, Let Her Sing and Music Heals Gala.
- Drafted media releases, pitched to media, briefed interviewees, coordinated interviews between media and Music Heals representatives, and reported on secured media coverage.
- Developed strategic communication plans for community engagement initiatives.
- Crafted press releases and media kits for various campaigns and events.
- Coordinated public relations activities with local artists and healthcare organizations.
Senior Associate
DGPR
01.2022 - 06.2023
- Managing communications, media, and consumer relations for top Technology brands in a variety of industries including cybersecurity, software and IT services. My portfolio included companies such as Safe Software, OpenText, IDMWORKS and Later.
- Managed M&A and funding announcements, crafted applications for industry awards, and planned and amplified social media campaigns to elevate brand recognition.
- Developed story angles and pitched media to secure coverage, coordinated interviews to enhance brand visibility, and created coverage reports to track media impact.
Account Manager
Purcell Masterson Public Relations
08.2018 - 10.2019
- Acted as the primary contact for numerous clients, providing daily support and advice.
- Drafting and implementing PR and digital strategies for clients.
- Engaged with current news and media trends to position clients in relevant online, radio, and print conversations.
- Developed media-friendly stories, wrote media releases, and pitched to media outlets to enhance client visibility.
- Securing national journalists for press trips along with organising itineraries and media packs.
- Managed all aspects of event planning, including invitee and media attendee coordination, event space decoration, activity and speaker coordination, and pre- and post-event promotion.
- Social media management including live tweeting from launches, events and festivals.
Communications Executive
The National Council for the Blind of Ireland (NCBI)
06.2016 - 08.2018
- Secured media coverage for NCBI by writing press releases, building media relationships, monitoring exposure and impact, and creating media reports that informed strategy.
- Development and implementation of media and social media strategies for fundraising events, advocacy campaigns and the organisation as a whole. Dine in the Dark is one of the national campaigns I worked on from the onset.
- Coordinated digital marketing and advertising for national and regional campaigns, enhancing audience engagement and brand visibility.
- Created and published content for NCBI's four websites and seven social media profiles.
- Creating and collating content for NCBI's quarterly inSight Magazine which is distributed to NCBI's service users and supporters, 2,500 people in print and 1,700 digitally.
- Coordinated brand awareness initiatives at major events, including Ireland's National Ploughing Championships.
- Event management for internal and external events including national campaign launches, industry seminars and employee engagement events.
- Collaborated with NCBI's corporate partners to strengthen strategic partnerships and promote joint projects, fostering mutual benefits.
Education
Diploma - Digital Marketing and Strategy
Dublin Business School
04.2018
MA - Public Relations
Dublin Institute of Technology
09.2016
Bachelor of Arts - English & Drama
University College Dublin
05.2015
Skills
- Google AdWords
- Social media analytics
- Hootsuite
- Mailchimp
- Campaign Monitor
- WordPress
- Photoshop
- Video editing tools
- Presentation software
- Meltwater
- CRM systems
- Microsoft Suite
Hobbies and Interests
- Film
- Yoga
- Cooking
- Trying new restaurants
Volunteer Experience
- Music Heals Volunteer, Volunteered at Music Heals annual charity event Let Her Sing selling raffle tickets throughout the event.
- Canvasser, Engaged face to face with voters on their doorsteps, providing information, answering questions and asking for their vote.
Additional - Driver License
Class 5 driver's licence
Timeline
PR Consultant
Music Heals
10.2023 - 11.2023
Senior Associate
DGPR
01.2022 - 06.2023
Manager
The Regal Beagle
11.2019 - Current
Account Manager
Purcell Masterson Public Relations
08.2018 - 10.2019
Communications Executive
The National Council for the Blind of Ireland (NCBI)
06.2016 - 08.2018
Diploma - Digital Marketing and Strategy
Dublin Business School
MA - Public Relations
Dublin Institute of Technology
Bachelor of Arts - English & Drama
University College Dublin