Summary
Overview
Work History
Education
Skills
Summary of Qualification
Timeline
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Rishabh Gupta

Toronto,ON

Summary

Passionate and result-driven retail marketing professional with a strong history of delivering exceptional results for clients. With specialized knowledge in managing campaigns and optimizing budgets on e-commerce platforms like Amazon, I bring valuable skills in data analysis and strategic planning to the table. My ability to stay updated on industry trends and ecommerce experience aligns perfectly with PHD's need for an Analyst in eCommerce, where attention to detail and a proactive approach are crucial.

Overview

4
4
years of professional experience

Work History

Marketing Intern

Coast2Coast First Aid and Aquatics
Toronto, ON
06.2023 - 08.2024

● Wrote 12 SEO-optimized blog posts for Coast2Coast on WordPress, ensuring captivating headlines and descriptions for engagement.
● Produced diverse video content using CapCut, leading to a 25% rise in Instagram reach with CPR snippets and promos.
● Managed 14 Google My Business accounts, promptly addressing reviews to maintain a 4.8-star rating and positive client relationships.
● Crafted compelling social media content with Sendible scheduling and Canva visuals, driving a 10% follower growth and brand visibility.
● Executed targeted email campaigns via Constant Contact, resulting in a 10% increase in CPR training bookings.

Amazon Account Manager

Goratan Products Pvt Ltd
Mumbai, Indian
06.2021 - 09.2022

● Enhanced product listings with strategic keywords, boosting click-through rates by 20% and overall sales by 30% in 5 months.
● Managed advertising for 30+ SKUs on Amazon, maintaining a steady ACOS at 20% through smart keyword targeting and bid adjustments.
● Achieved a ROAS ratio of 2 through data-driven strategies, balancing revenue maximization and cost control for profitable campaigns.
● Reduced excess inventory by 15% and lowered storage costs by 12% by forecasting and scheduling inventory based on sales data analysis.

Digital Marketing Intern

Ono Teas
Mumbai, India
12.2020 - 05.2021

● Crafted engaging WordPress blog posts, boosting organic traffic by 30% in 4 months with SEO strategies.
● Organized tasks on Asana, improving project delivery timelines and team collaboration for enhanced productivity.
● Created captivating social media content, achieving a 27% increase in engagement and maintaining brand consistency.
● Managed influencer partnerships, leading to a 25% rise in online sales and increased brand credibility.
● Strategically boosted Amazon sales by 100% in four months with data-driven optimization and market trend monitoring.
● Launched 45 new Amazon products, diversifying the product range to meet diverse customer needs.
● Managed bid strategies for 60+ SKUs on Amazon, optimizing a $2000 monthly budget, leading to increased visibility and sales metrics.

Education

PG Certicate - Advertising & Media Management

Humber College
Toronto, ON
04-2024

PG Certificate - Marketing Management

Humber College
Toronto, ON
08-2023

BBA - Sport Management

International Institute of Sports Management
Mumbai, India
10-2020

Skills

Amazon Seller Central

Shopify

HubSpot

Microsoft (Word Excel PowerPoint)

Google Ads

Google Analytics

Meta Ads Manager

Hootsuite

ClickFunnels

WordPress

Sprout Social

GMB

Summary of Qualification

● Possessing almost 2 years of hands-on experience in building campaign structures and managing paid search, display, and video campaigns on Amazon Marketplace using 3rd party bid management platform (Helium 10).
● Proven track record in optimizing Amazon product listings, managing advertising campaigns, and achieving significant sales growth.
● Proficiency in utilizing digital marketing tools such as Google Ads, Microsoft Ads (Bing), Google Analytics, Constant Contact, Asana and many more.
● Proficient in extracting data into Excel, conducting VLookups, generating Pivot Tables, and crafting visual representations to enhance data comprehension.
● Demonstrated capability in analyzing campaign performance, providing insights, and offering optimization suggestions to meet and exceed client business goals.
● Proficient in data analysis and visualization, with the ability to accurately track and maintain budgets, provide traffic and cost estimates, and leverage data for strategic decision-making.

● Exceptional teamwork abilities showcased in managing Amazon operations independently, while also providing guidance and support to team members, resulting in improved campaign performance and client satisfaction.

Timeline

Marketing Intern

Coast2Coast First Aid and Aquatics
06.2023 - 08.2024

Amazon Account Manager

Goratan Products Pvt Ltd
06.2021 - 09.2022

Digital Marketing Intern

Ono Teas
12.2020 - 05.2021

PG Certicate - Advertising & Media Management

Humber College

PG Certificate - Marketing Management

Humber College

BBA - Sport Management

International Institute of Sports Management
Rishabh Gupta