Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
RIM BNOUSSINA

RIM BNOUSSINA

L'ile-perrôt,Quebec

Summary

A results-driven and bilingual Business Insights & Go-To-Market specialist with a strong background in market data analysis. Experienced in translating market information into strategic plans to enhance business value and ensure success in the FMCG and Pharmaceutical companies.


Summary of Qualifications:


  • Proven track record in utilizing market data analysis to drive business growth and identify opportunities for market expansion.
  • Expertise in analyzing market trends, consumer behavior, and competitor strategies to develop actionable insights.
  • Strong communication and leadership abilities, with the ability to collaborate effectively with cross-functional teams and senior stakeholders.
  • Highly adaptable and thrive in fast-paced environments, leveraging analytical prowess to drive business outcomes.
  • Analyzed market trends, consumer behavior, and competitor strategies to identify business opportunities and develop go-to-market strategies
  • Translated market insights into actionable plans, resulting in increased market share and revenue growth.
  • Presented complex data in a clear and concise manner to facilitate informed decision-making by senior stakeholders.
  • Navigated diverse markets and cultures, ensuring effective communication and understanding across global teams.
  • Conducted market research and analysis to identify customer needs and preferences.
  • Monitored and reported on key performance metrics to measure the effectiveness of marketing campaigns.
  • Collaborated with internal and external stakeholders to execute marketing initiatives.

Overview

16
16
years of professional experience

Work History

Integrated Business Insights Manager

NOVARTIS - NEUROSCIENCE
01.2023 - Current
  • As part of the Business Excellence & Execution Team, I am focusing on reimagining the way Novartis Canada drives integrated business insights.
  • Builds in depth knowledge and expertise of our business areas, key customers and regions that will translate into actionable insights to drive business performance
  • Combine data analytics with market research to drive actionable insights for our key business priorities.
  • Leverages various datasets & advanced statistical techniques to drive strategic thought & effective decision-making.
  • Simplify complex analyses and creates clear and concise stories to motivate the organization to make better data-driven decisions.
  • Challenge the status quo, explore new data assets, and experiment with innovative analytics to ensure business has a competitive advantage with robust account-based analytics
  • Partner with relevant internal departments and make sure information is communicated across all the key stakeholders


Senior Market Insights Manager

Guru Energy
01.2022 - 10.2022
  • Lead role in developing, interpreting and communicating market insights
  • Analyzed complex data, found patterns and trends, and used impactful and creative visualization to translate them into strategies
  • Design and maintenance of various analytical tools and dashboards to simplify the access to the market information and to identify business opportunities for various Health & Beauty Care categories
  • Supported research and insights requirements of regional and Global teams
  • Guided business decisions in terms of promotion activities and help the organization better manage the trade spend through the creation and the maintenance of a promo simulator tool that reflects various KPI's.

Go-To-Market Manager - Coppertone

Beiersdorf
01.2019 - 01.2022
  • Elaborated commercialization strategies and guidelines for Coppertone in terms of pricing, promotion, distribution and planogram recommendations
  • Collaborated with both sales and marketing teams to elaborate and execute brand strategies
  • Developed Sales and distribution Strategies for new & existing channels
  • Responsible for issuing various analytical market reports for the leadership team Involved in the new launches process.

Sr. Promotions & Market Insights Manager

Beiersdorf
10.2016 - 06.2019
  • Put needed data together in a clear, concise and executive format to make it valuable in support of the business decision and identify new ways to combine business data to achieve business process improvement
  • Responsible for preparing entire forecasts for Division and District Sales Managers nationally
  • Performed reports for various categories
  • Responsible for Flash Report Updates and accuracy
  • Evaluate core KPI's required to run the business
  • Evaluated and built effective business models
  • Performed client interviews for project requirements.

Senior Business Analyst

New Avon
04.2016 - 10.2016
  • Involvement in Revenue Growth Management project as a coordinator for the Canadian business in order to insure the implementation of the different components of the process
  • Collaboration with Market research companies like Nielsen and IRI.

Category Business Analyst

Merck
09.2013 - 04.2015
  • Interacted with the Category Development Managers to coordinate preparation of detailed category reviews to support both Marketing and Sales teams
  • Identified key insights and conclusions to answer key business questions/requests
  • Maintain an understanding of trends and updates in the marketplace and leverage this knowledge to suggest analytical insights-based solutions
  • Provided post promotional analysis in order to determine ROI and promotional effectiveness
  • Nielsen Reporting
  • Delivery of cross-functional reporting that supports Marketing, Field Sales, & Category Development departments for Suncare, Laxatives and Insect repellents products
  • Provided Ads summaries and Ads analysis to the Sales team
  • Provided Assortment analysis to determine optimal shelf set and created planograms for the key accounts for Suncare Category
  • Pricing/distribution Tracking: ensured pricing/distribution information (Regular/Flyer) is accurate, properly structured and the tactics are well executed.

Analyst Associate-Retail Services

Nielsen IQ
01.2010 - 01.2012
  • Added values through a strong understanding of clients needs and providing them with analytical insights that will help achieve their business goals
  • Leveraged a full range of analytic tools and skills to support everyday decision making and deliver business-building insights to Nielsen's retail clients (Grocery Stores and pharmacies) in areas such as: Competitive insights and brand health analysis, Category management and shopper insights, Trend detection and sales driver analysis
  • Promotion effectiveness
  • Helped deliver profit solutions in the following areas: Assortment, Price and Promotion
  • Segmentation and Targeting Pricing and portfolio management.

Marketing coordinator

National Bank of Canada
01.2008 - 01.2009
  • Coordination of marketing activities to promote various Investment Solutions (Investment certificates, Mutual Funds, CELI etc.)
  • Coordination with graphics agency, translation department and finance department
  • Ensured that the messages are consistent with Marketing strategies
  • Supported Sales team/Portfolio Managers by providing marketing materials as brochures, sell sheets, magazines of finance and investment
  • Created Ads for specific Investment Solution products in some financial news papers.

Education

Master's Degree - Marketing -

HEC Montreal
05.2011

Bachelor Marketing & Communication -

HEC Montreal - UdeM
05.2008

Skills

  • Retail, Pharmaceutical & FMCG Expertise
  • Strong knowledge of Nielsen and IQVIA data sets and tools
  • Business/Market Insights
  • Go-To-Market Management
  • Advanced Analytical skills
  • Design and maintenance of analytical tools
  • Data management
  • Promotion insights Promo Evaluation (ROI & Promo Lifts)
  • Project management
  • Revenue Growth Management
  • Optimization of planograms
  • Trend forecasting
  • Quantitative Research
  • Customer Segmentation
  • Business Intelligence
  • Team Collaboration
  • Effective Communication

Languages

French
Native or Bilingual
English
Native or Bilingual
Spanish
Native or Bilingual
Arabic
Native or Bilingual

Timeline

Integrated Business Insights Manager

NOVARTIS - NEUROSCIENCE
01.2023 - Current

Senior Market Insights Manager

Guru Energy
01.2022 - 10.2022

Go-To-Market Manager - Coppertone

Beiersdorf
01.2019 - 01.2022

Sr. Promotions & Market Insights Manager

Beiersdorf
10.2016 - 06.2019

Senior Business Analyst

New Avon
04.2016 - 10.2016

Category Business Analyst

Merck
09.2013 - 04.2015

Analyst Associate-Retail Services

Nielsen IQ
01.2010 - 01.2012

Marketing coordinator

National Bank of Canada
01.2008 - 01.2009

Master's Degree - Marketing -

HEC Montreal

Bachelor Marketing & Communication -

HEC Montreal - UdeM
RIM BNOUSSINA