Rilee van Aalst
Tujunga
Summary
Creative and motivated graduate with a B.A. in Advertising and a minor in Music. Developed impactful social media strategies and visual content that enhanced online engagement and brand consistency for nonprofits. Strong communicator skilled in audience research, digital storytelling, and collaborative campaign development.
Overview
5
5
years of professional experience
Work History
Social Media & Brand Support Volunteer
Voices of a Heart / No Heart Left Behind
Los Angeles
01.2025 - Current
- Contributed to social media strategy and branding efforts for nonprofit supporting survivors of domestic abuse, enhancing outreach and community connection.
- Created visual content, Instagram carousel concepts, and branded graphics using Canva to improve online engagement and brand consistency.
- Developed content ideas to engage donors and raise awareness, fostering community support and effective nonprofit storytelling.
- Collaborated directly with organization leadership to brainstorm marketing strategies, improve audience communication, and strengthen online visibility.
- Created cohesive branding elements, including mood boards and visual themes, to strengthen social media campaigns and enhance brand identity.
Childcare Provider
Independent Babysitter
Los Angeles Area
01.2021 - Current
- Managed childcare responsibilities for multiple families, ensuring effective communication and dependable support.
- Coordinated daily schedules, activities, and transportation while ensuring safe supervision in dynamic environments.
- Developed strong problem-solving and multitasking skills while creating safe, engaging, and supportive experiences for children.
- Cultivated long-term relationships with families through consistent professionalism and organizational skills.
Sales Associate
REI
Burbank
01.2021 - 04.2021
- Delivered personalized customer service to 30+ customers per shift by recommending products based on individual needs and preferences.
- Utilized strong communication and product knowledge to enhance customer confidence and drive weekly sales.
- Collaborated with team members to ensure organized sales floor during peak traffic, improving customer experience.
- Demonstrated adaptability and teamwork in addressing challenges within fast-paced retail environment.
Education
Bachelor of Arts - Advertising, Music
University of Oregon
Eugene, OR06-2025
High school or equivalent -
Verdugo Hills High School
Tujunga, CA06-2021
Skills
- Social media strategy
- Social media creation
- Community engagement
- Brand storytelling
- Brand communication
- Content ideation
- Copywriting
- Basic graphic design
- Canva
- Social media analytics
- Concept development
- Team collaboration
- Fast learner
Additional Information
Strong interest in music, entertainment, branding, and creative marketing industries, Experienced working in collaborative and creative team environments, Open to entry-level opportunities in marketing, social media, advertising, entertainment, nonprofit, and creative industries
Relevant Project Experience
Advertising & Campaign Development Projects, University of Oregon, Developed full-scale advertising and branding campaigns through team-based and client-focused coursework., Conducted audience research, consumer insight analysis, and campaign strategy development for multiple brands and products., Created creative concepts, taglines, mockups, presentations, and social media campaign ideas tailored to target audiences., Presented campaign recommendations and creative strategies in collaborative classroom and client-style environments.
Timeline
Social Media & Brand Support Volunteer
Voices of a Heart / No Heart Left Behind
01.2025 - Current
Childcare Provider
Independent Babysitter
01.2021 - Current
Sales Associate
REI
01.2021 - 04.2021
Bachelor of Arts - Advertising, Music
University of Oregon
High school or equivalent -
Verdugo Hills High School