Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Rijul Sharma

Toronto

Summary

Marketing analytics leader with 8+ years driving campaign performance, retention, and revenue impact across paid media.
Built scalable measurement systems, churn models, and self-serve tools used by 50+ stakeholders, cutting SLA by 50%.
Fluent in SQL, Python, and Tableau, trusted by marketing and GTM leaders to turn complex data into action.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Director, Data Architecture

StackAdapt Inc.
10.2021 - Current
  • Enabled build of self-serve dashboards adopted by 50+ stakeholders, slashing reporting SLAs by 50% and cutting ad hoc requests by 80%.
  • Increased retention forecast accuracy by 25% by leading development of a churn prediction model in Python and Snowflake.
  • Scaled analytics delivery by managing and mentoring a 9-person team; implemented onboarding, calibration, and performance systems.
  • Reduced campaign data issues by 40% by engineering ETL frameworks and automated QA processes.
  • Drove $7M+ in annual revenue by aligning data infrastructure and insights with GTM strategy.
  • Uplifted data literacy across teams by designing AI/ML workshops focused on causal inference and predictive modeling.

Manager, Programmatic Analytics

StackAdapt Inc.
02.2020 - 09.2021
  • Delivered 100+ campaign performance reviews quarterly, improving turnaround by 60% through workflow automation and process redesign.
  • Empowered 30+ client services managers with Tableau dashboards tracking pacing, spend efficiency, and ROI.
  • Reduced QBR preparation time by 40% by automating report pipelines in R and SQL.
  • Boosted team productivity by 35% with new resource planning models and clearer scheduling processes.

Programmatic Analyst

StackAdapt Inc.
02.2019 - 01.2020
  • Generated $1M+ in upsell opportunities via 30+ data-backed QBRs with actionable insights.
  • Improved campaign transparency with custom dashboards tracking specific KPIs.
  • Saved 10+ hours/month by building reusable scripts for automated audience segmentation and performance analysis.

Campaign Optimization Manager

StackAdapt Inc.
05.2018 - 01.2019
  • Managed and optimized 400+ campaigns weekly across display, native, and video formats to meet advertiser KPIs.
  • Significantly improved lower funnel metrics through 150+ audience segments tailored to campaign objectives.
  • Elevated win rates by 22% by co-developing optimization strategy with CMO

Customer Success Specialist

AdPushup Inc.
04.2016 - 08.2017
  • Boosted publisher and partner revenue by 25% using A/B testing and layout optimizations.
  • Managed performance and troubleshooting for a portfolio of 40+ client websites.

Education

P.G. Certificate - Big Data Analytics

Georgian College
Barrie, ON

B.A. (Hons) - Economics

University of Delhi

Skills

  • Marketing Analytics
  • A/B Testing
  • Incrementality
  • SQL
  • Python
  • Tableau
  • ETL Pipelines
  • Data Engineering
  • Data Strategy
  • Team Leadership
  • People Management

Certification

  • Statistics for Data Science - UWaterloo
  • Foundations of Data Science - UWaterloo
  • Google Analytics – Google
  • R for Data Science – Coursera
  • Tableau Analyst – Tableau
  • Statistics for Data Science – edX
  • IT Project Management

Timeline

Director, Data Architecture

StackAdapt Inc.
10.2021 - Current

Manager, Programmatic Analytics

StackAdapt Inc.
02.2020 - 09.2021

Programmatic Analyst

StackAdapt Inc.
02.2019 - 01.2020

Campaign Optimization Manager

StackAdapt Inc.
05.2018 - 01.2019

Customer Success Specialist

AdPushup Inc.
04.2016 - 08.2017

B.A. (Hons) - Economics

University of Delhi

P.G. Certificate - Big Data Analytics

Georgian College

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Rijul Sharma