Summary
Overview
Work History
Education
Skills
Websites
Certification
Leadership And Public Engagement
Life Path And Purpose
Alternate Name
Languages
Timeline
Generic
Ricky Elz

Ricky Elz

Niagara ,ON, Canada

Summary

Multinational business development leader, engineer, and entrepreneurial strategist with over 15 years of cross-industry experience across Canada, the U.S., Europe, and the Middle East. Adept at cultivating international partnerships, scaling capital projects, and advising organizations on sustainable growth. A natural public speaker and Life Path 22 — the “Master Builder” — driven by a deep purpose to connect nations, empower communities, and build lasting impact through trade, innovation, and collaboration. Thrives in multicultural environments where leadership, diplomacy, and action intersect.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Key Account Manager – Canada CEA

Netafim USA
Fresno, USA
01.2025 - Current
  • Served as a strategic advisor for government-backed and private-sector food security initiatives.
  • Delivered keynote sessions at Cultivate, Canadian Greenhouse Conference, and OFVC, advancing awareness of sustainable agriculture and smart irrigation.
  • Led cross-border sales and execution of controlled environment agriculture (CEA) projects in Canada and the U.S., including large-scale greenhouse developments.
  • Directed turnkey project lifecycles from sales strategy through execution and post-installation support.
  • Played a central role in the launch of Canada’s largest high-tech greenhouse project, spotlighted by CTV National News.

Greenhouse Key Account Sales Manager – Canada & USA

Netafim USA
Fresno, USA
03.2022 - 01.2025
  • Identified new business opportunities through market research and competitive analysis.
  • Grew existing customer relationships while generating new business through strategic selling and negotiation.
  • Facilitated training sessions on product features for key accounts, enhancing user knowledge.
  • Developed tailored presentations and proposals addressing specific client needs.
  • Resolved customer complaints promptly to maintain high satisfaction levels.
  • Managed account portfolios with detailed records of activities and transactions.
  • Drafted high-quality proposals and data-driven value propositions for business solutions.

Technical Engineering Sales – North America

Havecon Horticultural Projects
Niagara-on-the-Lake, Canada
07.2019 - 03.2022
  • Spearheaded full-cycle greenhouse projects across Canada and the United States, including concept development, engineering design, sales negotiation, and execution oversight.
  • Led client-facing consultations with growers, investors, and municipalities to assess needs, scope technical requirements, and structure turnkey solutions.
  • Acted as the primary liaison between European technical teams and North American clients, translating needs into functional engineering designs.
  • Delivered multiple high-value greenhouse projects supporting food resilience, local production, and climate-controlled farming.
  • Represented Havecon at trade expos and conferences, contributing thought leadership on modern horticultural practices.

Founder & Business Development Lead

Sahara Auto Inc.
Niagara Falls, Canada
01.2015 - 12.2018
  • Built and scaled a regional automotive sales and service business from the ground up, growing revenues to $1.2M+ by exit.
  • Led all aspects of business operations including sales, marketing, vendor partnerships, and process development.
  • Sold the business after establishing strong community presence, lean operations, and a repeat customer base.
  • This entrepreneurial journey showcased resilience, financial acumen, and strategic execution.

Other Engineering Roles

Gutmann Middle East, Mansour Glass, Infinity Rubber, WELSH Glass Works
Various , Canada, USA, EMEA
10.2006 - 12.2015
  • Managed structural and mechanical designs for infrastructure and commercial projects in Jordan and Canada.
  • Collaborated within cross-cultural teams to resolve engineering challenges in dynamic environments.
  • Achieved cost savings through development of functional solutions addressing project-related issues.
  • Delivered creative solutions to enhance customer satisfaction and meet client expectations.

Education

Master of Management - Business, Entrepreneurship, Marketing & Strategy

University of Niagara Falls Canada
Niagara Falls, ON
05-2026

Bachelor of Engineering Technology - Manufacturing Engineering

Cape Breton University
Sydney, NS
01.2020

Bachelor of Engineering Technology - Mechanical Engineering

Niagara College
Welland, ON
01.2019

GED -

Canadian Adult Education Credential
Niagara Falls, ON
01-2011

Skills

  • International Business & Trade Development
  • Strategic Sales & Cross-Border Partnerships
  • Turnkey Project Leadership & Client Advisory
  • Entrepreneurship & Venture Building
  • Executive Presentations & Public Speaking
  • AgTech & Controlled Environment Agriculture
  • Mechanical Design
  • AutoCAD
  • SolidWorks

Certification

  • WHMIS: Workplace Hazardous Materials
  • Project Management Basics
  • Worker Health & Safety Awareness (WHSA)

Leadership And Public Engagement

  • Speaker & Trainer: Indoor Ag-Con Vegas, Cultivate Ohio, Canadian Greenhouse Conference, GreenTech Amsterdam
  • Business Facilitator: Guided bilateral trade talks, built Europe-Canada–US business and technology partnerships
  • Workshop Host & Consultant: Led public presentations on turnkey investment and business financing in the construction industry
  • Entrepreneur: Launched and profitably exited an automotive business; small restaurant chain; and created sustainable raspberry farm model
  • Mentor: Volunteer Taekwondo Master (Black Belt), training youth in discipline and leadership 2 nights/week
  • Team Player: Active in soccer and nature training; builds discipline and energy to drive high-performance leadership

Life Path And Purpose

Life Path 22 – Master Builder & Visionary Diplomat. 

As a Life Path 22, I’m driven to build meaningful structures — not only physical ones like commercial scale greenhouses and engineered systems, but economic bridges between people, businesses, and nations. I bring together logic and vision, leadership and humility, strategy and heart. I see my future in diplomacy, policy, and cross-cultural commerce — where I will help shape the future of global business, one relationship at a time.

Alternate Name

Rakan El-Zoubi

Languages

English
Native/ Bilingual
Arabic
Native/ Bilingual

Timeline

Key Account Manager – Canada CEA

Netafim USA
01.2025 - Current

Greenhouse Key Account Sales Manager – Canada & USA

Netafim USA
03.2022 - 01.2025

Technical Engineering Sales – North America

Havecon Horticultural Projects
07.2019 - 03.2022

Founder & Business Development Lead

Sahara Auto Inc.
01.2015 - 12.2018

Other Engineering Roles

Gutmann Middle East, Mansour Glass, Infinity Rubber, WELSH Glass Works
10.2006 - 12.2015

Master of Management - Business, Entrepreneurship, Marketing & Strategy

University of Niagara Falls Canada

Bachelor of Engineering Technology - Manufacturing Engineering

Cape Breton University

Bachelor of Engineering Technology - Mechanical Engineering

Niagara College

GED -

Canadian Adult Education Credential
Ricky Elz