Community brand ambassador. Devised brand recognition including; visual marketing, store design, print ad design, logos, displays and premium customer/visitor experience.
Managed daily retail functions, including sales data analysis and inventory shipping/receiving.
Developed and conducted comprehensive staff training programs and customer satisfaction procedures.
Managed day-to-day store operations, including scheduling, inventory control, loss prevention, pricing accuracy, and merchandising standards.
Evaluated existing processes and procedures regularly in order to implement improvements where necessary.
Negotiated contracts with suppliers for goods and services needed by the stores.
Created policies and procedures related to employee relations issues such as attendance, labor laws.
Directed all aspects of retail operations from store layout to product selection and customer service standards.
Developed and implemented strategies to increase sales, customer satisfaction, and profitability.
Implemented promotional campaigns designed to drive traffic into stores during peak periods.
Analyzed financial performance data to identify areas for improvement in efficiency and cost savings.
Maintained strong relationships with vendors to ensure competitive prices for products and services offered by the store.
Ensured compliance with federal, state, and local laws governing retail operations.
Resolved customer complaints promptly in accordance with company policy.
Provided strategic advice on pricing decisions that would maximize profits while balancing customer needs.
Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
Coached staff on strategies to enhance performance and improve customer relations.
Delegated work to staff, setting priorities and goals.
Monitored inventory levels and placed new orders for merchandise to keep supply well-stocked.
Cultivated store brand and accomplished strategic business initiatives through close collaboration with district manager.
Evaluated store performance and incorporated feedback to implement improvement plans.
Boat Maintenance - Sales/Service
SF HullDiver
01.2015 - 01.2018
Company Overview: self-employed
Sole proprietor specializing in service of underwater maintenance, inspection, repair and documentation for private boat owners in the San Francisco Bay area.
Managed all marketing and sales as well as operations, supply, billing, P&L and customer experience.
Self-employed
Education
Bachelor of Arts - Humanities and Museum Studies
San Francisco State University
Skills
Sales and marketing strategies
Project management
Customer service excellence
Public relations
Staff management
Training and development
Team leadership
Inventory management
Policy development
Community engagement
POS systems knowledge
Professional Affiliations And Civic Involvement
Order of the Royal Guard, Member since 2003, Captain of the King's Guard, St. Paul Winter Carnival 2023,
San Francisco Gay Men's Chorus, Member since 2011, 2019-2020, Membership Mediator (Ombudsman), Elected leadership role
Selected Career Highlights
Improved non-insurance and walk in optical sales 100%.
Developed successful boat maintenance business with net income exceeding $75K annually.
Increased long term subscriptions 42%.
Established competitive sales tracking for opticians raising sales 6% above forecast goals.
Group HR Manager / Senior Manager at Miller Optometry Halifax / Ocean Optometry Inc.Group HR Manager / Senior Manager at Miller Optometry Halifax / Ocean Optometry Inc.
Automotive Service Technician at Sunset Volkswagen - Sunset Automotive GroupAutomotive Service Technician at Sunset Volkswagen - Sunset Automotive Group