Summary
Overview
Work History
Education
Skills
Additional Information
Awards & Patents
Timeline
Generic

Rick Goldberg

Toronto,Canada

Summary

I'm a design leader. I'm a business leader. I’m a technologist. My career has been about helping transform organizations to put people first. I do this by:

  • Building programs that inject user and customer insights into all levels and phases of the planning and execution.
  • Educating organizations on how a design approach to problem solving can help any team deliver better business results.
  • Building diverse teams that can deliver outstanding experiences.
  • Implement data driven decision making to ensure the organizations delivers on its business commitments.

Throughout my career, my approach is to build diverse teams, empower them to bring their innovative insights, provide the framework for them to explore their insights in short, hypothesis driven, cycles and use measurable data to evaluate success. I've done this for IBM in the product development, consulting and sales organizations, as well as for IBM's client around the world.

I look forward to bringing this approach to the watsonx Design organization.

Overview

24
24
years of professional experience

Work History

Principal Manager - Account Technical Leaders

IBM
01.2023 - Current
  • Account Technical Leaders (ATLs) are trusted technical advisors to IBMs most important customers and the coordinator of the Technical Sales team
  • Large banks and IBM’s Western Canada clients are some of the most complex customers at IBM
  • Key Accomplishments:
  • Delivered $150M+ in direct revenue for IBM
  • Implemented and evolved a data driven management system, allowing ATLs and management to make real time decisions and quantify the value of the ATLs
  • Refocused the ATL community to deepen their skills in AI and experiential selling

Guest Lecturer

York University
09.2021 - Current
  • The C4 program at York University provides students with an opportunity to work in interdisciplinary teams on real-world challenges with social impact
  • Delivered multiple lectures to each section of the course on topics around Design Thinking, innovation, and hypothesis driven development.
  • Brought real world experiences from IBM and working with clients around the world

Strategy and Transformation Executive, Technical Sales, Americas

IBM
04.2022 - 12.2022
  • Technical Sales is made up of Account Technical Leaders, Brand Technical Specialist and Client Engineering
  • For IBM’s client engagement model to work as designed, these3 organizations need to seamlessly collaborate
  • My mandate was to fill the gaps between the leadership of these3 functions, so that Technical Sales can act as a single Technical Sales function and bring experiential selling to our customers
  • Key Accomplishments:
  • Managing a team of multi-disciplinary experts:
  • Designed and implemented a data driven management system to pull together all Tech Sales functions across all6 Americas markets
  • Evolved the career model for senior technical talent to ensure they provide maximum impact to IBM's business
  • Defined a talent development approach that will allow early career professionals to continually grow their careers across Technical Sales, not just within their silo, to ensure development of future leaders
  • Injected a DEI focus across all initiatives in Technical Sales
  • Modernized executive communications to better reach the broad audience with key messages

Acting Director, Client Engineering Americas

IBM
01.2022 - 03.2022
  • Client Engineering, Americas is a650+ person pre-sales organization with a mandate of "show, don't tell"
  • Supporting clients across the entire continent, we help the clients zero in on their biggest problems and co-create solutions with them to prove that IBM Technology will deliver the business outcomes they need
  • I was instrumental in building this organization in2021, and the team entered2022 without an Americas leader in place
  • I was asked to step in as acting leader to ensure the transition and evolution to the new organizational and go-to-market models were successfully implemented
  • Key Results:
  • Transitioned a450-person organization to a new organizational model
  • Implemented a new go-to-market strategy spanning Canada, Latin America and the USA
  • Evolved the management system across the entire region to align to the new go-to-market strategy
  • Built an Americas Wide "Apex Team", to execute on the regions most complicated projects and to provide thought leadership

Business Unit Executive, Design & Business Strategy | Client Engineering, Americas

IBM
01.2021 - 12.2021
  • IBM Client Engineering is a pre-sales team
  • We takes the Garage approach of working with clients to build MVPs and use that to prove the business value of Hybrid Cloud Technologies in our client's environments
  • We are transforming how IBM sells by bringing a human centric approach and an Enterprise Design Thinking led engagement style
  • My role in the organization was to build a first of a kind design team within the IBM Sales organization and use that to transform how we do business
  • Key responsibilities:
  • Starting from scratch, I built a diverse150+ person Design & Business Strategy organization across Canada, US and Latin America within6 months
  • Built a scalable8-week long enablement program to train all designers on how to use their design skills in new ways as part of a sales cycle
  • Responsible for building and evolving the organization model for the entire600+ person Americas Client Engineering team, including how design interacts with their technical peers
  • Direct up-line management of70 designers in the United States and dotted line management responsibility for75+ additional designers and business strategists
  • Recognized as one of17 "Inclusive Ally Managers"
  • Define the global approach for how design engages in the sales cycle to drive business results for our clients and for IBM
  • Responsible for the design contributions across300+ client engagements in the Americas leading to over $100M in technology sales and generating pipeline of over $300M

Global Design Program Director, IBM Garage

IBM
07.2017 - 12.2020
  • The IBM Garage is a disruptive innovation and transformation consultancy
  • It takes a lean and user-centered approach in empowering clients to rapidly identify, prove, design, build, and deploy the right app for their target market
  • As a consultancy, the Cloud Garage is a $100M business, and is responsible for driving adoption of IBM Cloud technologies across our clients
  • As the Global Design Program Director, I was responsible for building and scaling the design program across15 Garages globally
  • I defined and evolved the design practice, grew the design capabilities, and oversaw all design efforts - driving business growth for the Garage and our clients

Global Design Program Director

IBM Garage, IBM
07.2017 - 12.2020
  • The IBM Garage is a disruptive innovation and transformation consultancy
  • It takes a lean and user-centered approach in empowering clients to rapidly identify, prove, design, build, and deploy the right app for their target market
  • As a consultancy, the
  • Cloud Garage is a $100M business, and is responsible for driving adoption of IBM
  • Cloud technologies across our clients
  • As the Global Design Program Director, I was responsible for building and scaling the design program across 15 Garages globally
  • I defined and evolved the design practice, grew the design capabilities, and oversaw all design efforts - driving business growth for the Garage and our clients.

Sr. Designer and Design Lead

IBM Bluemix Garage, IBM
06.2015 - 07.2017
  • The IBM Bluemix Garage is a disruptive innovation and transformation consultancy located in the heart of the startup world
  • It takes a lean and user-cantered approach in empowering clients to rapidly identify, prove, design, build, and deploy the right app for their target market
  • As a Sr
  • Designer in the worldwide Bluemix Garage, I co-created a one of a kind innovation consultancy, which combines Design Thinking, eXtreme Programming and Lean Startup methodologies, helping transform the way dozes leading companies approach design and innovation
  • As the Design Lead for the Toronto Garage, I run Design Thinking workshops with clients focus on the right application to build on Bluemix and help them define the Minimum Viable Product that will be jointly designed and developed in the Garage
  • I then lead a team of designers to design and create an application that delivers an irresistible experiences to the end user and generated immediate business value for the client.

User Experience Designer, Design Researcher & Lead

IBM
07.2001 - 06.2015
  • I was responsible for the design and user research associated with various products across the IBM
  • Software portfolio
  • I built and scaled customer feedback programs across 3 brands
  • These programs were the first of its kind at IBM and was highlighted by the Senior VP and being the best practice that all teams should model
  • My design work on AppScan Source's Mobile Scanning tools won "RSA Hottest Product" at RSA 2013

Education

Masters of Science - Computer Science - Human and Computer Vision

York University
Toronto, ON

Skills

  • Strategic planning
  • Team leadership
  • Project management
  • Performance evaluation
  • Strategic thinking
  • Design thinking

    • Product innovation

  • Agile development methodology
  • Data-driven decision making
  • Hypothesis driven development
  • Change management
  • Organizational development
  • Resource allocation
  • Cross-functional collaboration
  • Risk management
  • Talent development
  • Innovation management

Additional Information

  • AWARDS & PATENTS , Inclusive Ally Managers Award, 2021 Outstanding Technical Achievement Award, 2017 Patent: Crowd sourced security analysis. 2015 Patent: Prioritizing security findings in a SAST tool based on historical security analysis. 2015 Patent: Static analysis based on abstract program representations, 2015 Patent: Message Oriented Construction of Web Services. 2005

Awards & Patents

  • Inclusive Ally Managers Award, 2021
  • Outstanding Technical Achievement Award, 2017
  • Patent: Crowd sourced security analysis. 2015
  • Patent: Prioritizing security findings in a SAST tool based on historical security analysis. 2015
  • Patent: Static analysis based on abstract program representations, 2015
  • Patent: Message Oriented Construction of Web Services. 2005

Timeline

Principal Manager - Account Technical Leaders

IBM
01.2023 - Current

Strategy and Transformation Executive, Technical Sales, Americas

IBM
04.2022 - 12.2022

Acting Director, Client Engineering Americas

IBM
01.2022 - 03.2022

Guest Lecturer

York University
09.2021 - Current

Business Unit Executive, Design & Business Strategy | Client Engineering, Americas

IBM
01.2021 - 12.2021

Global Design Program Director, IBM Garage

IBM
07.2017 - 12.2020

Global Design Program Director

IBM Garage, IBM
07.2017 - 12.2020

Sr. Designer and Design Lead

IBM Bluemix Garage, IBM
06.2015 - 07.2017

User Experience Designer, Design Researcher & Lead

IBM
07.2001 - 06.2015

Masters of Science - Computer Science - Human and Computer Vision

York University

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