Richie Anning
Edmonton,AB
Summary
A driven sales professional with multiple years of sales expertise who met or exceeded corporate sales objectives at each previous employer. Focused on driving the business through the use of key promotional events, aggressive sales targets and effective marketing campaigns. Was successful in training team members to reach or outperform sales targets. This was accomplished through the use of powerful and in-depth sales-training and also by promoting an engaging, empowering and inclusive work environment.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Area Sales Manager
Just Energy
11.2019 - Current
- Provided constant training and resources to team leaders, including sales data/reports, market trends, category insights and conducted monthly performance reviews
- Responsible for weekly, monthly quarterly sales updates
- Held category business updates with executive team to discuss current sales data as well as to identify market trends, opportunities for growth, competitor market trends and any other areas of the business
- Met or exceeded Just Energy corporate sales objectives each year and grew revenue by an average of 10% each year
- Had the highest performing office in 2022 with total revenue of 2 million
National Sales Trainer
Just Energy
05.2015 - 10.2019
- Developed and implemented new Field Sales Tools that were added to the daily sales call process
- Responsible for the national rollout of new Field Sales Tools and the subsequent training of all sales reps on these tools
- Hit or exceeded annual sales targets in accordance with Just Energy Corporate sales objectives every year
- Experienced an average increase in each sales reps sales volume of 15% under my leadership
Team Leader
Just Energy
04.2012 - 05.2015
- Increased customer retention by 30%
- Increased customer satisfaction index from 50 to 85 on a scale of 100
- Grew area sales volume(contracts) by average of 15% and revenue(dollars) by 10% every year through 2012-2015
- Was able to exceed personal sales objectives every year (2012-2015) while managing a team of 15 sales reps all of whom met their personal goals each year
Sales Representative
Direct Sales Force
06.2008 - 03.2012
- Ran a successful credit card for clients (MBNA/Save on Food) at the Grey Cup Festival (Sales target was 1.5 applications sales per hour and we finished with 1.79 applications per hour.)
- Number one sales company for four consecutive weeks (670 credit card sold)
- Increased customer satisfaction index from 50% to 80% by proactively resolving any customer concerns or issues
- Had company high contract renewal rate of 100% for two consecutive years
Motor Technician
Weatherford Canada
09.2006 - 05.2008
- Assemble drilling motors for clients and disassemble/clean motors for inspection
- Provided supervision and assistance to junior motor technicians
- Ensured clean and safe working environment
- Successfully completed courses for counterbalanced forklift truck and overhead crane
- Received incident-free award given to those who had zero workplace incidents or injuries
Education
General Accounting Diploma - Accounting And Finance
Humber College
Etobicoke, ON04.2000
Skills
- Excellent leadership and organizational skills
- Excellent customer service and time management skills
- Able to develop & execute territory business plans
- Able to retain excellent business relationships with clients and customers
- Able to pull and analyze sales data/reports, market trends, category insights using POS data, AC Nielson and other forms of sales data
- Able to accurately set sales forecast according to corporate sales objectives
- Ability to collaborate effectively across departments in order to achieve desired objectives
Certification
- W.H.M.I.S. certified
- Worker Health and Safety Awareness in 4 steps
- Supervisor Health and Safety Awareness in 5 steps
Timeline
Area Sales Manager
Just Energy
11.2019 - Current
National Sales Trainer
Just Energy
05.2015 - 10.2019
Team Leader
Just Energy
04.2012 - 05.2015
Sales Representative
Direct Sales Force
06.2008 - 03.2012
Motor Technician
Weatherford Canada
09.2006 - 05.2008
General Accounting Diploma - Accounting And Finance
Humber College
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