Richelle Pedersen
Toronto
Summary
A dynamic marketing and communications leader with experience in media strategy, digital marketing, community engagement, and brand communications. With a proven track record at Freehouse Collective, I enhanced brand visibility by over 900% while driving successful campaigns and collaborations with renowned brands. Skilled at crafting compelling narratives, strengthening consumer relationships, and elevating brand presence through thoughtful and strategic storytelling.
Overview
2026
2026
years of professional experience
1
1
Certification
Work History
Marketing and Communications Manager
Freehouse Collective
2023 - Current
- Developed and executed marketing campaigns to enhance brand visibility and engagement, increasing online visibility by more than 900% over 6 months and growing an organic following of over 17k.
- Analyzed market trends and audience insights to inform strategic marketing decisions, collaborating with cross-functional teams to align strategic messaging across various communication channels.
- Promoted and sold-out seasonal events in a highly competitive downtown landscape.
- Facilitated collaborations with well-known brand names including Warner, Flair Airlines, Drake, Bryson Tiller and Sean Kingston.
Communications and Member Relations Manager
WorkHaus
- Cultivated strong relationships with members to enhance long-term satisfaction, acting as a point-of-contact between members and internal teams to ensure alignment on community guidelines.
- Maintained an in-office response time of under 15 minutes, while implemented client feedback mechanisms to improve member experience.
- Helped to coordinate and execute monthly workshops, initiatives and events to help drive community engagement and member connection.
Communications and Public Affairs Assistant
Office of the RH Carolyn Bennett - Minister of Indigenous Affairs, MP Toronto Saint Paul's
- Facilitated an average of 3-5 appointments, and responded to an average of 5-10 written constituent communications daily, ensuring timely and accurate documentation of issues and/or feedback raised.
- Escalated feedback to necessary governing bodies, often redirecting constituents to parties with more appropriate jurisdiction.
- Assisted in facilitating crisis-communications among the team when our office was forced to lock-down during the CGL protests.
- Had the honour of substitute co-chairing the annual Women in Politics Summit when the Minister was called to parliament last minute.
Community Outreach, In Shelter Services
Mosaic Interfaith Out of the Cold Community Shelter
- Conducted outreach across York Region in order to increase turnout and awareness for various fundraising events.
- Secured funding and donations from various local businesses and donors across the region, maintaining these relationships throughout seasons.
- Helped coordinate and execute promotional campaigns across various media platforms.
Education
Graduate Diploma - Public Relations, Corporate Communications.
Seneca College of Applied Arts And Technology
North York01-2023
Bachelor of Arts (Honours) - Politics & Governance (Law Minor).
Toronto Metropolitan University (Formerly Ryerson).
Toronto01-2021
Skills
- Strategic Communications
- Media Relations
- Digital and Social Strategy
- Research, Reporting and Analysis
- Writing (Press Releases & Media Kits)
- Community Engagement
HARD
- Campaign Planning & Execution
- Sociable & Personable
- Storytelling & Narrative Development
- Coachable
- Calm under Pressure and Driven by Challenge
SOFT
Certification
Business Analytics Foundations: Descriptive, Exploratory, and Explanatory Analytics - 2023
Social Media Marketing: Strategy and Optimization - 2023
Hootsuite Platform Certification - 2023
Timeline
Marketing and Communications Manager
Freehouse Collective
2023 - Current
Communications and Member Relations Manager
WorkHaus
Communications and Public Affairs Assistant
Office of the RH Carolyn Bennett - Minister of Indigenous Affairs, MP Toronto Saint Paul's
Community Outreach, In Shelter Services
Mosaic Interfaith Out of the Cold Community Shelter
Graduate Diploma - Public Relations, Corporate Communications.
Seneca College of Applied Arts And Technology
Bachelor of Arts (Honours) - Politics & Governance (Law Minor).
Toronto Metropolitan University (Formerly Ryerson).