Richard Rocha
Wrightwood
Summary
Creative Marketing Manager with expertise in both online and direct mail marketing campaigns and strategy. Solid understanding of digital marketing and website analytics. Recognized for quickly understanding customer needs and consistently delivering timely and cost-effective solutions.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Camera Utility
IATSE Local 700
06.2022 - Current
- Set up equipment for inside and outside shots.
- Supported multi-camera setups by effectively communicating with other operators to achieve desired coverage during live events or studio recordings.
- Collaborated with directors to capture their vision, resulting in successful video productions.
- Operated television studio cameras during live production.
- Framed shots and operated jib arm and dolly for smooth camera movement.
- Operated cameras for a variety of live events, including sports, entertainment and news broadcasts.
Director of Sales
Rocha Group Real Estate and Marketing
03.2013 - Current
- Researched emerging trends in the industry and identified opportunities for growth
- Maintained a database of customers' information for targeted marketing efforts
- Collaborated with creative teams to design visuals for digital marketing campaigns
- Tracked campaign performance through detailed reporting systems
- Created content for websites, blogs, social media platforms, and online advertising
- Conducted A and B testing on landing pages to optimize conversion rates
- Developed strategies for paid search campaigns across multiple channels including Google AdWords
- Analyzed website traffic metrics and adjusted strategies accordingly
- Responded promptly to customer inquiries via social media platforms
- Performed keyword research and analyzed SEO performance of webpages.
Bartender
Mountain High Resort
11.2023 - 04.2024
- Prepared alcoholic and non-alcoholic beverages according to recipe standards
- Maintained inventory of liquor, beer, wine, and other beverage items
- Attended regular training sessions to stay updated on new products or trends
- Checked identification cards for proof of age prior to serving alcohol beverages
- Monitored guests' alcohol consumption levels to prevent over-intoxication or underage drinking
- Greeted customers and provided excellent customer service.
Marketing Manager
Compass/ The LA Home
02.2011 - 02.2013
- Maintained a library of digital assets including logos, images, videos
- Adapted written pieces for different platforms such as mobile devices or web applications
- Ensured compliance with legal requirements related to advertising claims in all marketing communications
- Created strategies for optimizing content for search engine optimization
- Monitored website analytics to evaluate success of blog posts
- Assisted in developing strategies for increasing followership and engagement rates
- Developed and implemented successful social media campaigns to support company objectives
- Designed promotional materials using graphic design software applications
- Optimized posts for SEO purposes by researching relevant keywords and hashtags.
Education
Associate of Arts -
Glendale College
Glendale, CASkills
- Social Media Marketing
- Client Relationship Management
- Channel Development
- Sales leadership and training
- Sales Pipeline Management
- Sales Presentations
- Trade show representation
- Client acquisition
- Sales Coaching
- Google Analytics
- Social Media Promotion
- SEO proficiency
- Website Design
- Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver)
Certification
- SEO Certified
- Permission Marketing certified
- Certified Copywriter with and emphasis on Blogging
- Social media marketing coach
Activities
- Avid Snowboarder for 25 years
- Mountain Bike Enthusiast for 10 years
- Stand Up Paddle boarder 5 years
- Surf and Skateboarder 40 years
Timeline
Bartender
Mountain High Resort
11.2023 - 04.2024
Camera Utility
IATSE Local 700
06.2022 - Current
Director of Sales
Rocha Group Real Estate and Marketing
03.2013 - Current
Marketing Manager
Compass/ The LA Home
02.2011 - 02.2013
Associate of Arts -
Glendale College
- SEO Certified
- Permission Marketing certified
- Certified Copywriter with and emphasis on Blogging
- Social media marketing coach
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