Summary
Overview
Work History
Education
Skills
Languages
Timeline
Accomplishments
Work Availability
Work Preference
Hi, I’m

Richard Oketade

Brampton,ON
In the business world, the rearview mirror is always clearer than the windshield.
Warren Buffett
Richard Oketade

Summary

Performance-oriented Sales Leader offering an exceptional record of achievement over a 10-year career. Tenacious manager with a strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, and talented in identifying and capitalizing on emerging market trends and revenue opportunities.


Overview

13
years of professional experience

Work History

British American Tobacco

Area Manager - Sales & Trade Marketing
07.2021 - 10.2023

Job overview

  • Led a team to achieve company goals and exceed targets consistently, fostering a positive work environment.
  • Developed and implemented trade marketing and distribution strategies, resulting in a 14% revenue growth and expanded market share.
  • Revamped rural strategies, achieving double-digit growth of 11% in the first year.
  • Collaborated with key stakeholders to align sales and marketing initiatives with business goals.
  • Conducted regular performance evaluations to identify areas for improvement and develop action plans for growth.
  • Ensured compliance with all relevant regulations, maintaining detailed records and documentation as required.
  • Increased overall sales by 17% through capitalizing on new potential opportunities and developing and maintaining relationship with existing customers.

British American Tobacco

Account Executive
02.2018 - 06.2021

Job overview

  • Managed a portfolio of key accounts, and developed a solid pipeline of prospects through diligent research and targeted outreach efforts to deliver a total revenue of $1 million+, contributing 40% of the area's target.
  • Conducted regular check-ins with existing clients providing excellent customer service to assess and address clients concerns promptly and effectively to ensure long-term loyalty.
  • Managed sales cycle to maintain a solid customer base achieving a 12% increase in sales revenue through effective relationship-building, upselling, cold calling, networking and prospective leads
  • Exceeded sales targets by an average of 20% annually for three years, resulting in a cumulative revenue increase of 35% by identifying new business opportunities and creating customized client solutions.
  • Collaborated with cross-functional teams to develop account strategy, and provide tailored solutions ensuring timely resolution and a high level of customer satisfaction.
  • Maintained up-to-date knowledge of product offerings, ensuring accurate representation during sales pitches or client negotiations.
  • Developed detailed reports analyzing account performance data, providing valuable insights for future strategy adjustments or improvements.

British American Tobacco

Sales & Trade Marketing Representative
04.2015 - 01.2018

Job overview

  • Generated sales leads through inbound and outbound calls, scheduling appointments, and customer-facing interactions, resulting in a 20% increase in qualified leads.
  • Developed and maintained relationships with existing customers, addressing inquiries, resolving concerns, and upselling additional products/services achieving lasting customer relations.
  • Coordinated successful new product launches, and product visibility by designing and implementing effective in-store displays and execution tactics that drove purchase decisions.
  • Collaborated with cross-functional teams, including marketing and product management, to develop and implement sales strategies and promotional campaigns that address customer needs.
  • Utilized CRM systems to manage sales pipelines, track leads, and analyze sales performance metrics, identifying trends and opportunities for growth within the territory.
  • Prepared and delivered sales presentations to prospective clients, effectively communicating product features, prices, benefits, and value propositions.
  • Monitored competitors' activities, and gathered market insights to inform future initiatives.

British American Tobacco

Customer Service Representative
04.2011 - 03.2015

Job overview

  • Delivered timely and professional responses to customer inquiries via phone, email, and live chat, addressing concerns and resolving issues promptly at an average of 20 customer inquiries daily, exceeding regional targets by 20%.
  • Processed orders, returns, and exchanges accurately, ensuring a seamless customer experience and maintaining high levels of customer satisfaction.
  • Utilized CRM software to record customer interactions, update customer information, and track service requests for follow-up and resolution.
  • Collaborated with cross-functional teams including sales, logistics, and product management to resolve customer issues and improve service delivery.
  • Successfully trained and onboarded new customer service representatives, ensuring consistent service quality and performance standards.

Education

University of South Africa
Pretoria, South Africa.

Bachelor of Science from Mechanical Engineering

National Institute of Transport Technology
Kaduna, Nigeria.

Associate of Applied Science from Logistics And Supply Chain Management

Skills

  • Relationship building & management
  • Team Development
  • Communication
  • Customer Service (CRM)
  • Negotiation & Contract Management
  • Problem-solving & Analytical
  • Time Management & Multi-tasking
  • Adaptability & Flexibility
  • Account management
  • Organizational

Languages

English
Full Professional

Timeline

Area Manager - Sales & Trade Marketing

British American Tobacco
07.2021 - 10.2023

Account Executive

British American Tobacco
02.2018 - 06.2021

Sales & Trade Marketing Representative

British American Tobacco
04.2015 - 01.2018

Customer Service Representative

British American Tobacco
04.2011 - 03.2015

University of South Africa

Bachelor of Science from Mechanical Engineering

National Institute of Transport Technology

Associate of Applied Science from Logistics And Supply Chain Management

Accomplishments

· Received the "Sales Excellence Award" for achieving the highest sales growth rate in the region in 2018.

· Led a successful product launch campaign, resulting in a 100% numeric distribution and a 15% increase in sales within the first quarter.

· Received Best Account Executive in the Years 2019 & 2020 for the highest NTO $

· Mentored and trained new sales representatives, contributing to developing a high-performing sales team.

Availability
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Work Preference

Work Type

Full Time

Work Location

On-SiteRemoteHybrid

Important To Me

Work-life balanceCareer advancementTeam Building / Company RetreatsFlexible work hoursCompany CulturePersonal development programsPaid time offHealthcare benefitsStock Options / Equity / Profit SharingPaid sick leave
Richard Oketade